Independents

MVEye, Wedding Report Partner on New Jewelry Research Platform

IndependentsMay 25, 2022

MVEye, Wedding Report Partner on New Jewelry Research Platform

“Today’s Wedding Jewelry Consumer” shares data about engagement ring market size, lab-grown and natural diamonds, and more.

20220525_Kendra Scott engagement ring.jpg
Pictured here is a lab-grown diamond engagement ring from Kendra Scott’s new collection. Market research firms The Wedding Report and The MVEye have partnered on a new research platform providing information about wedding jewelry consumers.
Austin, Texas—Market research firms The Wedding Report and The MVEye have teamed up on a new platform designed to educate retailers about wedding jewelry consumers.

Today’s Wedding Jewelry Consumer operates as an interactive research platform, organizing statistical data by consumer demographics and key geographic markets.

“After someone gets engaged, their next step is to plan the wedding,” said Shane McMurray of The Wedding Report. “The Wedding Report’s ‘Wedding Cost Estimator’ captures about a quarter million consumers per year who have just gotten engaged and now seek to understand the cost of their upcoming wedding.”

This stage in consumers’ lives is the perfect time for jewelers to learn about the soon-to-be newlyweds’ recent and future jewelry shopping experiences, said Marty Hurwitz of The MVEye.

“This is research data that jewelry retailers have never had access to before, and it will be extremely valuable for product development, marketing efficiency, and sale presentations,” said Hurwitz.

The reports will be released three times a year and will be available on a subscription basis.

 Related stories will be right here … 

Report sponsors will be able to provide free or discounted subscriptions to their customers.

Beta interactive research reports are available now to demo for free. Retailers and potential sponsors can log on for free here.

The company shared some interesting statistics the platform has gathered about the engagement ring market size, lab-grown vs. natural diamonds, and more.

This year, about 2.1 million engagement rings will be sold at an average cost of $3,670, making the U.S. market worth $7.6 billion.

Personalization has been trending in the jewelry world. This year, an estimated 386,000 custom engagement rings will be created.

Sold at an average cost of $5,384, the custom engagement ring market is valued at $2.1 billion.

Couples that buy custom rings spend about 57 percent more than those who choose an existing style.

Engagement ring shoppers, particularly those on a budget, may consider lab-grown diamonds as an alternative to natural diamonds, as highlighted in a recent Fruchtman Marketing report.

This year, about one in four couples purchasing an engagement ring will purchase a lab-grown diamond engagement ring.

20220525_Infographic.jpg

In terms of financing, about 545,000 couples will finance their engagement rings through their jeweler.

Couples that finance their engagement rings through the jeweler spend about 28 percent more than those that do not.

With an average cost of $4,512, the engagement ring finance market is valued at $2.46 billion. 

As for wedding rings, 4.5 million will be sold this year at an average cost of $667, valuing the wedding ring market at $3 billion.

About 1.1 million couples will purchase a warranty for their engagement ring. Those that do will spend about 51 percent more than those who do not.

Nearly 14 percent of couples said they didn’t know about warranties, weren’t told, or didn’t think about it when asked why they didn’t purchase one. Most believed it was covered under their homeowners or renters’ insurance, said the company.

About 1.1 million couples will purchase insurance for their engagement, and those that do spend about 45 percent more than those who don’t.

Similar to warranties, 17 percent of customers said they didn’t know about engagement ring insurance, weren’t told, or didn’t think about it when asked why they didn’t purchase insurance.

The Latest

Stock image of a man’s hands in handcuffs
CrimeMay 08, 2025
Former NYC Jewelry Store Employee Arrested in 2017 Choking Death of Boss

Michel Desalles allegedly murdered Omid Gholian inside World of Gold N Diamond using zip ties and then fled the country.

2025 Met Gala jewelry
EditorsMay 08, 2025
5 ‘Superfine’ Met Gala Jewelry Moments

Associate Editor Lauren McLemore shares her favorite looks from a night of style inspired by Black dandyism.

instappraise-1.png
Supplier BulletinMay 08, 2025
Instappraise Introduces Game-Changing Trifold Appraisal Format

Sponsored by Instappraise

antique_Vegas_2024_by_headshot_stories_9454.jpg
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the Globe

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Brilliant Earth three stone Sabine diamond engagement ring
FinancialsMay 08, 2025
Brilliant Earth Notes an Uptick in Engagement Ring Sales in Q1

CEO Beth Gerstein discussed the company’s bridal bestsellers, the potential impact of tariffs, and the rising price of gold.

Weekly QuizMay 08, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Pandora gold and silver charm bracelet
FinancialsMay 07, 2025
Pandora Posts Strong Q1, Plans for Tariffs

The company has multiple strategies for dealing with tariffs, though its CEO said moving manufacturing to the U.S. is not one of them.

Headshot of Smart Age Solutions CEO Emmanuel Raheb
ColumnistsMay 07, 2025
The Smart Lab: Building a Seasonal Marketing Strategy for Mother’s Day and Beyond

Connecting with your customers throughout the year is key to a successful holiday marketing push.

Supplier Spotlight -Recorded-Webinar.png
Brought to you by
Watch: The Winston Red: GIA Examines the Smithsonian’s Newest Addition

Supplier Spotlight Sponsored by GIA

Gemfields rough emeralds
SourcingMay 07, 2025
Gemfields Says Emerald Sales Improved in Latest Auction

Its commercial-quality emerald sale held last month totaled more than $16 million, up from about $11 million in September 2024.

Logo for “In the Loupe,” Punchmark’s podcast
TechnologyMay 07, 2025
Punchmark’s Latest Podcast Features a Very Special Guest

National Jeweler Editor-in-Chief Michelle Graff joined Michael Burpoe to talk tariffs, consumer confidence, and the sky-high price of gold.

Harwell Godfrey Met Gala brooch with Mediterranean Blue diamond
AuctionsMay 06, 2025
Harwell Godfrey Reimagines 10-Carat Blue Diamond for Met Gala-Ready Brooch

Designer Lauren Harwell Godfrey made the piece as an homage to the 2025 gala’s theme, “Superfine: Tailoring Black Style.”

Jewelers of America 20 Under 40 for 2025
Events & AwardsMay 06, 2025
Here’s Who Made Jewelers of America’s New ‘20 Under 40’ List

Expanded this year to include suppliers, JA’s 2025 list honors 40 up-and-coming professionals in the jewelry industry.

Sissys Log Cabin Fort Smith Arkansas
IndependentsMay 06, 2025
Sissy's Log Cabin Opens New Store

Located in Fort Smith, it’s the Mid-South jeweler’s first store in Northwest Arkansas.

Gunderson’s Jewelers
IndependentsMay 06, 2025
Gunderson’s Jewelers to Be Featured on ‘World’s Greatest’ TV Series

The episode about the family-owned jeweler will premiere May 17.

Zadok Jewelers Austin store
IndependentsMay 05, 2025
Zadok Jewelers Opens Store in Austin

The Houston-based jeweler’s new 11,000-square-foot showroom will include a Rolex boutique.

Nancy Astor Cartier turquoise and diamond tiara
AuctionsMay 05, 2025
Nancy Astor’s Cartier Tiara Heads to Auction

The turquoise and diamond tiara hasn’t been on the market since it was purchased by Lord Astor in 1930.

David DeCook Crater of Diamonds State Park 3.81-carat brown Duke Diamond
SourcingMay 05, 2025
Crater of Diamonds Yields 4-Carat Brown Diamond

“The Duke Diamond” is the largest diamond registered at the Arkansas park so far this year.

Kraft Mac & Cheese x Ring Concierge Forever Macaroni Necklace
TrendsMay 02, 2025
Ring Concierge, Kraft Partner on Mother’s Day Macaroni Necklace

The childhood craft of making dried pasta necklaces for Mother’s Day is all grown up as the 14-karat gold “Forever Macaroni” necklace.

Angely Martinez emerald Promise ring
CollectionsMay 02, 2025
Piece of the Week: Angely Martinez’s Emerald Promise Ring

Set with May’s birthstone and featuring an earthworm, this ring is a perfect celebration of spring.

Stuller 2025-2026 bridal catalog
MajorsMay 02, 2025
Stuller’s New Bridal Catalog Is Here

“Bridal 2025–2026” includes popular styles and a dedicated section for quick pricing references of lab-grown diamond bridal jewelry.

Americut Gems
SourcingMay 01, 2025
Tariffs & Colored Gemstones: Relying on Stock, Considering the Ripple Effect

Though currently paused, high tariffs threaten many countries where gemstones are mined. Dealers are taking measures now to prepare.

Exterior of new David Yurman store in the Miami Design District
MajorsMay 01, 2025
Peek Inside David Yurman’s New Miami Flagship Store

Located in Miami’s Design District, the 4,000-square-foot store is an homage to David and Sybil Yurman’s artistic roots.

Oscar Heyman emerald and diamond necklace
TrendsMay 01, 2025
Amanda’s Style File: 20 Pieces of Emerald Jewelry for May

May babies are lucky indeed, born in a month awash with fresh colors and celebrated with one of the most coveted colored gemstones.

Jewelers of America logo
MajorsMay 01, 2025
Jewelers of America Opens Applications for 2025 Scholarships

The deadline to apply for the Seymour & Evelyn Holtzman Bench Scholarship is June 12.

Stock image of an empty clothing store
SurveysApr 30, 2025
Consumer Confidence Hits Pandemic-Level Low Amid Tariff Concerns

What’s really worrying U.S. consumers isn’t the present situation; it’s what the economy is going to look like six months from now.

2025 Instore Jewelry Show Graphic
Events & AwardsApr 30, 2025
Instore Show Debuts New Name, Look, and Focus

Now called The Instore Jewelry Show, it will include holiday-focused education, interactive workshops, and a window display contest.

GemWorld GemGuide logo
SourcingApr 30, 2025
GemGuide Has a New Pricing Chart for Colombian Emeralds

It includes pricing for unenhanced Colombian emeralds in the fine to extra fine range.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy