ColumnistsJul 28, 2026
Peter Smith: Why Your Job Postings May Be Working Against You Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.
Brought to you by
3 Reasons to Offer Estate Buying at Your Store
Provide your customers with a seamless selling solution by partnering with Windsor Jewelers, Inc.
Brought To You By Windsor Jewelers, Inc.
With today’s saturated and competitive market, it’s important to establish yourself as the all-in-one jewelry resource in your community. Offering your customers top tier merchandise, affordable prices, and the opportunity to grow their branded collections are all necessities.
One underutilized but equally important area of opportunity, however, is providing new and existing customers with solutions for their unwanted jewelry. Here are three reasons why partnering with Windsor Jewelers, Inc., the estate buying leader, will provide significant upside for your business.
1. Re-Engage Legacy Customers
The jewelry industry is built on trust, word of mouth, and local reputation, qualities that are important to mature , more traditional customers. As your legacy customers’ lifestyle and personal circumstances change, they will likely be in the market to downsize, refresh, or rethink their collection.
One of our recent acquisitions, for example, came about by the customer’s sale of their New York City apartment and retirement to a Montana ranch, which subsequently meant she had less opportunity to wear the pink diamond earrings she had been gifted a decade prior.
Providing a hassle free solution that supports your customers' need to adapt their evolving collections (be this buying, trading, selling, etc.) allows retailers to re-engage loyal customers and maintain their reputation as an essential one-stop jewelry resource.
Windsor Jewelers, Inc.’s unparallelled buying power, experience and robust distribution afford us the ability to acquire a wide variety of merchandise, from small collections to entire estates.
2. Reach a New, Younger Clientele
Millennials have officially matured into the jewelry buying market as the largest living adult generation, with over $1.4 trillion in spending power. And, recent studies show Millennial customers are more likely to support local, small business than any other generation.
The upside? As the generation primed to inherit family heirlooms, these savvy shoppers are looking to invest in timeless pieces of signed jewelry, buy their first watch, or upgrade an engagement ring. While their budgets may allow for fewer luxury purchases than their Baby Boomer counterparts, offering trade-ins or store credit allows their budget to go the extra mile, and offers you a new clientele to market to.
As your legacy customers’ lifestyle and circumstances change, they may be in the market to downsize or refresh their collection
3. Risk-free Profitability
Providing an estate buying service is similar to offering repairs and appraisals. Like these services, buying is offered to the customer directly through your store. However, providing customers with a buying quote requires no additional overhead, investment or expertise from your staff, unlike hiring a bench jewelry or certified appraiser.
Windsor Jewelers, Inc. provides timely quotes at top market rates with immediate payment, while keeping a clear separation between selling at retail and buying pre-owned goods. Our knowledgeable team, unparalleled buying power, and robust distribution afford us the ability to acquire a wide variety of merchandise, from small collections to impressive gems, such as the renowned Shirley Temple Blue Diamond. This unique buying ability creates a win-win service for customers and retailers alike.
One perk of targeting Millennials is recent studies show they’re more likely to support local, small business than any other generation.
Launching a partnership with an estate buyer allows you to re-engage legacy customers and reach a younger clientele in a risk-free, profitable way. As an AGS member with an A+ Better Business Bureau rating, Windsor prides itself on its reputation, credibility, and long standing relationships in the fine jewelry industry. Our exceptional expertise, financial power, and nuanced market knowledge to ensure your clients receive the best results possible.
Windsor Jewelers, Inc. is located at 551 Fifth Avenue in New York City. Contact us today at 212-262-0500 or sales@windsorjewelers.com to discuss how an estate buying partnership makes sense for your store.
More on Independents
The Latest
FinancialsJul 28, 2026
Tiffany & Co., Bulgari Lead the Way for LVMH in H1LVMH’s jewelry and watch brands outperformed the company’s other divisions in an environment the company described as “disrupted.”
CollectionsJul 28, 2026
Lionheart’s New Collection Unites Spiritual Iconography“Sacred Heart” features symbols like crosses, angel wings, the Star of David, and the evil eye as a representation of coexistence.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Events & AwardsJul 28, 2026
The Edge Funding 2 Scholarships Via 24 Karat Club SEUS The scholarships will go to early-career professionals looking to study gemology, bench work and jewelry design, or store operations.
Weekly QuizJul 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysJul 27, 2026
Jewelry Leads Luxury Market Amid Stabilization, Bain SaysBain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.
SourcingJul 27, 2026
‘Rubies’ Goes on Display at Harvard MuseumThe exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.
TrendsJul 24, 2026
Amanda’s Style File: Ode to ‘The Odyssey’From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of RelationshipsMildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2 Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New YorkThe watch company will design, manufacture, and distribute Kate Spade New York watches.
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is FruitfulThe “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.
Events & AwardsJul 22, 2026
NY Now Returns in August Under New OwnershipThe show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond MarketSmith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald AcquisitionFormer Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches MetamorphosizeThe 12-piece capsule collection transforms from brooches to pendants.
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De BeersA Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones ExemptThe new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.
CollectionsJul 20, 2026
Vhernier Transforms ‘Freccia’ Collection Into High JewelryThe collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.
MajorsJul 20, 2026
Krista Collins Walters Promoted to Publisher of InstoreShe will also take on the role of vice president of jewelry for SmartWork Media, a newly created position.
Events & AwardsJul 20, 2026
TJS Accepting Speaker Proposals for 2027 EventOrganizers are looking for presentations on topics like manufacturing, technology and research, bench work, gemstones, and sustainability.
CollectionsJul 17, 2026
HOWL Taps Shailene Woodley for ‘Home Sweet Home’ CampaignWoodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.
