MajorsFeb 03, 2022
WJA Foundation Names New President-ElectSourcingFeb 24, 2022
Natural Diamond Council Appoints Editor-in-Chief
Fashion industry veteran Sam Broekema will head consumer-facing platform Only Natural Diamonds.
Sam Broekema is the first editor-in-chief of Only Natural Diamonds, the consumer-facing platform from the Natural Diamond Council.
New York—The Natural Diamond Council is investing in the future of its Only Natural Diamonds platform.
Only Natural Diamonds is the multi-channel digital umbrella for consumers, encompassing projects like NDC’s advertisements with current ambassador Ana de Armas.
Effective Feb. 28, Only Natural Diamonds will have its first editor-in-chief, fashion industry veteran Sam Broekema.
Broekema will lead content strategy across digital platforms, “[furthering] the modern diamond dream” by way of creative projects, NDC said in a press release.
His duties will include executing the Only Natural Diamonds annual trend report by assembling an annual style collective of jewelry editors, influencers, retailers, and stylists.
Broekema earned his stripes at publications such as Vanity Fair and Harper’s Bazaar. He was most recently the fashion market and accessories director at In Style, a position he held since 2016.
He said: “I am honored to become the first editor of Only Natural Diamonds. I am excited to conceptualize what both modern and heirloom jewelry mean for consumers now, and celebrate the long and rich history of diamonds in culture, fashion, and the arts.”
According to the NDC, Only Natural Diamonds is a leading digital destination for diamond jewelry lovers, gaining Internet eyes through both content output and advertising.
Its online diamond content, from any source, earned 130 million unique visitors across the globe last year, NDC added.
NDC Managing Director Kristina Buckley Kayel said,” Sam brings an exceptional vision to the world of natural diamonds based on his passion for the category and adjacent experience in fashion and culture. We are thrilled to work with Sam in this new capacity and are energized to see his expert point of view come to life through Only Natural Diamonds.”
Related stories will be right here …
Only Natural Diamonds is the multi-channel digital umbrella for consumers, encompassing projects like NDC’s advertisements with current ambassador Ana de Armas.
Effective Feb. 28, Only Natural Diamonds will have its first editor-in-chief, fashion industry veteran Sam Broekema.
Broekema will lead content strategy across digital platforms, “[furthering] the modern diamond dream” by way of creative projects, NDC said in a press release.
His duties will include executing the Only Natural Diamonds annual trend report by assembling an annual style collective of jewelry editors, influencers, retailers, and stylists.
Broekema earned his stripes at publications such as Vanity Fair and Harper’s Bazaar. He was most recently the fashion market and accessories director at In Style, a position he held since 2016.
He said: “I am honored to become the first editor of Only Natural Diamonds. I am excited to conceptualize what both modern and heirloom jewelry mean for consumers now, and celebrate the long and rich history of diamonds in culture, fashion, and the arts.”
According to the NDC, Only Natural Diamonds is a leading digital destination for diamond jewelry lovers, gaining Internet eyes through both content output and advertising.
Its online diamond content, from any source, earned 130 million unique visitors across the globe last year, NDC added.
NDC Managing Director Kristina Buckley Kayel said,” Sam brings an exceptional vision to the world of natural diamonds based on his passion for the category and adjacent experience in fashion and culture. We are thrilled to work with Sam in this new capacity and are energized to see his expert point of view come to life through Only Natural Diamonds.”
The Latest
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better LocationThe California jeweler is renovating its store in Fresno, with plans to show off the new space in December.
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 ApplicationsThe deadline to apply is Nov. 13.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
AuctionsSep 04, 2026
Christie's Names New Global Head of WatchesThe auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.
Weekly QuizSep 03, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry DesignZaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand AmbassadorThe British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New CollectionsThe “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi SchemeNelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of AmericasArnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry BoxThe stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal ProblemEngagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.
MajorsSep 01, 2026
Kering Names New Pomellato, DoDo CEOsFormer Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA GlobalThe veteran luxury packaging executive was appointed to help the company grow its North American business.
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in EthiopiaThe labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.
Events & AwardsAug 31, 2026
Wisconsin Museum to Host Jewelry Exhibition“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.
CollectionsAug 31, 2026
Catbird Launches First Men’s Jewelry CollectionThe “Worn Well” collection is Catbird's take on classic men's jewelry.
CollectionsAug 28, 2026
Dolly Parton Would Have Loved This Butterfly Necklace This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.
IndependentsAug 28, 2026
Day’s Jewelers Honored With 3 Workplace AwardsThe employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.
CollectionsAug 27, 2026
Pandora Expands ‘Talisman’ Collection as Lawsuit Continues The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.
CrimeAug 27, 2026
Customs Seizes Nearly 900 Pieces of Counterfeit JewelryThe package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.
IndependentsAug 27, 2026
Jessica McCormack to Open First West Coast StoreThe new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.
