Natural Diamond Council Appoints Editor-in-Chief
Fashion industry veteran Sam Broekema will head consumer-facing platform Only Natural Diamonds.

Only Natural Diamonds is the multi-channel digital umbrella for consumers, encompassing projects like NDC’s advertisements with current ambassador Ana de Armas.
Effective Feb. 28, Only Natural Diamonds will have its first editor-in-chief, fashion industry veteran Sam Broekema.
Broekema will lead content strategy across digital platforms, “[furthering] the modern diamond dream” by way of creative projects, NDC said in a press release.
His duties will include executing the Only Natural Diamonds annual trend report by assembling an annual style collective of jewelry editors, influencers, retailers, and stylists.
Broekema earned his stripes at publications such as Vanity Fair and Harper’s Bazaar. He was most recently the fashion market and accessories director at In Style, a position he held since 2016.
He said: “I am honored to become the first editor of Only Natural Diamonds. I am excited to conceptualize what both modern and heirloom jewelry mean for consumers now, and celebrate the long and rich history of diamonds in culture, fashion, and the arts.”
According to the NDC, Only Natural Diamonds is a leading digital destination for diamond jewelry lovers, gaining Internet eyes through both content output and advertising.
Its online diamond content, from any source, earned 130 million unique visitors across the globe last year, NDC added.
NDC Managing Director Kristina Buckley Kayel said,” Sam brings an exceptional vision to the world of natural diamonds based on his passion for the category and adjacent experience in fashion and culture. We are thrilled to work with Sam in this new capacity and are energized to see his expert point of view come to life through Only Natural Diamonds.”
The Latest

While the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.

Jack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.


The 11-piece “Medallions” capsule collection features five motifs: a crying eye, a heart on fire, a spiral, a flower, and a swallow.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The partners have announced the second cycle of the program, which has expanded to include a $25,000 student scholarship.

The owners of Staats Jewelers are heading into retirement.

Jeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.

May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.

The new module allows retailers to plan, promote, and measure the success of events from a single dashboard.

NDC said in an open letter that Pandora’s statements about the carbon footprint of lab grown versus natural diamonds are inaccurate.

She wore our Piece of the Week, Glenn Spiro’s “Old Moghul Golconda” earrings, featuring fancy brown-yellow diamonds totaling 51.90 carats.

Two pieces were named “Best in Show,” one from the retail category and one from the supplier category.

The jewelry retailer noted resilience among its higher-end customers while demand softened for its lower-priced offerings.

Led by the 6.59-carat sapphire, the sale garnered $9.7 million, a record total for a Heritage jewelry auction.

In his new role, sales specialist Billy Welshoff will focus on the eastern United States.

José Gaztelu has been promoted to the role, which has been vacant since last year.

It has also opened the application period for the Seymour & Evelyn Holtzman Bench Scholarship through June 30.

The owner of the Ekati mine, which opened in 1998, has filed for insolvency protection amid the significant decline in diamond prices.

The company announced the change alongside its Q1 results, which showed that the jewelry brand’s year is off to a shaky start.

The retailer will cut 16 percent of its corporate workforce as part of its plan to exit bankruptcy.

Of the many examples used in the filming of “Le Mans,” this one is believed to have spent the most time on Steve McQueen’s wrist.

Megan Piccione dressed Lauren Wasser in layers of diamond jewelry, making her stand out in a crowd that included celebrities like Beyoncé.

Following decades of association leadership, the “semi-retired” colored gemstone expert is turning his focus to gemstone education.

























