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A plan for pulling in customers on Black Friday
Feel a jewelry store can’t compete with all the big-box deals on Black Friday? One New York jeweler doesn’t buy it and is getting technical to draw in customers.
Albany, N.Y.--With a little more than a week to go until Black Friday, Northeastern Fine Jewelry has a plan to compete with the big-box mania of the day, and it involves a camera and a television.
The retailer, which has two stores in New York state and one in Vermont, is marking Black Friday and Small Business Saturday by offering spend-and-receive deals on both days at all three of its stores. Small Business Saturday is a day designed during the holiday season to celebrate, and encourage consumers to shop at, small locally-owned businesses.
The retailer is rewarding customers who spend a minimum of $1,399 with a GoPro Hero4 Silver, a popular high-definition camera that is “anticipated to be one of the hottest gifts of the upcoming holiday season,” Northeastern said.
The GoPros have become popular among mainstream consumers after gaining popularity among extreme athletes while skiing, surfing and skydiving. The portable, wearable camera has built-in Wi-Fi and Bluetooth connectivity.
Customers who spend $3,499 will receive a 55-inch Samsung Curved UHD 4K television, a long name for what is “one of the most technologically televisions on the market,” allowing people to view programs at IMAX-level quality in their home, Northeastern said.
“Northeastern Fine Jewelry has always been on the cutting edge when it comes to Black Friday specials, and this year is no different with two luxury gifts for shoppers at varying price points,” said President Ray Bleser.
The jeweler first began offering its Black Friday value-added specials about a decade ago, adding on a device that was quite groundbreaking at the time, Apple’s iPod.
With stores in Albany and Schenectady, N.Y. and Manchester, Vt., Northeastern Fine Jewelry carries a number of top brands, including David Yurman, John Hardy, Mikimoto, Hearts on Fire, Breitling and Roberto Coin.
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