CollectionsNov 22, 2024
Piece of the Week: Xander Jane’s ‘Spiked’ Pearl StudsThese punk-inspired earrings from the new Canadian brand’s debut collection reveal the alter ego of the classic pearl.
EditorsFeb 15, 2011
Notes From the Editor's Desk
Hi all. As our industry's leading online news service, National Jeweler doesn't create the news. We just report it. And in the course of doing so, we find that the prevailing trends in retailing, especially those for fine jewelry, come...
Hi all. As our industry's leading online news service, National Jeweler doesn't create the news. We just report it.
Today's article on the growth last year of Facebook by our new associate editor, Hannah Connorton, is just one further example of how the Web is reshaping the world of fine jewelry. (You can read it here.)
Facebook was a frequent topic as we interacted with jewelers last year, through both educational events at National Jeweler/Nielsen jewelry shows and online, including through our jewelry retailer social network, America's Best Jewelers.
But even for us, the metrics posted by Facebook in 2010 were startling. To outsize your nearest competitor by a multiple of three represents a level of dominance rarely achieved.
More important is what it means for you. If you're not on Facebook with a strong presence, you better take a long think as to why you're not. If there's not a clear and powerful reason, my bet is that you're losing out now and will lose out even more as we move ahead.
Read the article. And visit our site for more like it. And as always, give me a buzz to discuss, chat, anything.
Wishing you success—Whitney
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