ARM Challenges Jewelry Designers to Launch Fairmined Gold Collections
The organization’s goal is to reach 100 Fairmined collections of gold products by Aug. 31, 2022.

The organization’s Fairmined initiative has launched the “Fairmined 100” challenge, inviting brands involved in the gold industry to “strengthen their commitment to sustainability” by using Fairmined metals.
The goal is to reach 100 Fairmined collections of jewelry, gold coins, and financial products by Aug. 31, 2022.
Fairmined is an assurance label that certifies gold from small-scale mining organizations that prioritize responsible practices.
To be Fairmined certified, ASM organizations must comply with environmental requirements that eliminate mercury and other chemicals from their mining operations or reduce its usage to a bare minimum that won’t lead to pollution of water sources.
Fairmined certification also allows the miners to give back to the communities through infrastructure, gender equity projects, healthcare, and child and youth programs, and a guaranteed minimum price for their gold, ARM said.
To participate in the challenge, it’s required to be a Fairmined-licensed brand.
All brand participants also should source from authorized suppliers through the Fairmined labeled sourcing model.
More information on both of those requirements as well as other terms and conditions to participate in the challenge can be found online.
Benefits for those who decide to make collections with Fairmined gold include traceability and a story of origin, ARM said.
Additionally, they support the formalization of environmentally conscious production while also guaranteeing fair wages and conditions for workers.
As for the challenge, all participants will receive marketing materials, including a digital badge that identifies the brand as a “Proud participant of the #Fairmined100Challenge,” which can be used for digital marketing.
Brands will also be able to submit the collection story for marketing content and will be mentioned on the Fairmined initiative’s social media channels as well as in the Fairmined 100 digital catalogue by ARM.
Additionally, participating brands with more than one collection and/or collections with more than five pieces will receive a badge for being a top-tier participant, describing the extent of their involvement.
The brand or brands with the collection(s) with the greatest weight of Fairmined metals sourced by the deadline next August will also be highlighted and featured on the challenge’s closing video. This is meant to emphasize that every gram counts when it comes to making positive impact and to help obtain a bigger premium for the certified mining organizations, a spokesperson at ARM said.
Meanwhile, a panel of judges assembled by ARM will also choose the best collections by category at the end of the challenge. More information about that is to come.
The Latest

Botswana’s president said his country wants a controlling share, while Angola envisions multiple countries holding minority stakes.

The manufacturer is adding 1,400 chemical vapor deposition (CVD) reactors to its growing facility in India.

The jeweler to the stars has worked with Drake, A$AP Rocky, Tyler the Creator, and other celebrities.

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

The Scarsdale, New York-based jeweler donated a professional-grade watch cleaning machine.


De Beers’ refreshed, multipronged approach, which includes generic promotions and retail partnerships, is delivering positive dividends.
They are trying to balance the need to sustain well-established relationships with the pressure higher tariffs have put on margins.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Jewelry manufacturer Jewelex has partnered with JOSH, an industry training center, on a program for people with disabilities.

The collection includes pieces dating back to the Victorian and Art Deco periods as well as mid-century and late 20th-century designs.

He previously served as co-chair of the nonprofit’s beneficiary committee.

Its second collaboration with the conservationist features jewelry with dove and olive branch motifs.

The diamond manufacturer’s new company will provide accessible and affordable high-quality medicines across India.

Emmanuel Raheb shares tips on how a jeweler’s showcases, marketing, and social media presence can whisper, instead of shout.

The private equity firm has a plan to revive the mall staple.

The “Super Book of Gems” dives into the Mohs Hardness Scale, the Four C’s, and designs from jewelers like Cartier and Bulgari.

Claudio Pasta will take the lead at the Italian fine jewelry brand, succeeding company founder Licia Mattioli.

The new lab-grown diamond jewelry offering is the latest expansion of the designer’s “Bliss” collection.

The miner is honoring the end of an era with an offering of 52 lots from the now-closed Argyle and the soon-to-close Diavik mines.

The California-based fine jewelry brand will retain its identity post-acquisition, with new collections launching next year.

The “Untamed” collection centers on carved gemstone jewelry depicting a range of animals embodying one of the four elemental forces.

Founded in 2004, the organization is now called the Community for Ethical Jewelry.

From Coco Gauff’s hoops to Madison Keys’ diamond medallion, these are Senior Editor Lenore Fedow’s standout jewelry looks of the season.

The trendy earrings feature asymmetrical drops, one with a grossular garnet and the other with a diamond.

Four social media marketing experts discuss their go-to methods and favorite tools for making high-quality short-form video content.

Sponsored by American Gem Trade Association

In its holiday report, PwC said the season will be more like jazz—improvisational and less predictable—than an easy-to-follow melody.