ARM Challenges Jewelry Designers to Launch Fairmined Gold Collections
The organization’s goal is to reach 100 Fairmined collections of gold products by Aug. 31, 2022.

The organization’s Fairmined initiative has launched the “Fairmined 100” challenge, inviting brands involved in the gold industry to “strengthen their commitment to sustainability” by using Fairmined metals.
The goal is to reach 100 Fairmined collections of jewelry, gold coins, and financial products by Aug. 31, 2022.
Fairmined is an assurance label that certifies gold from small-scale mining organizations that prioritize responsible practices.
To be Fairmined certified, ASM organizations must comply with environmental requirements that eliminate mercury and other chemicals from their mining operations or reduce its usage to a bare minimum that won’t lead to pollution of water sources.
Fairmined certification also allows the miners to give back to the communities through infrastructure, gender equity projects, healthcare, and child and youth programs, and a guaranteed minimum price for their gold, ARM said.
To participate in the challenge, it’s required to be a Fairmined-licensed brand.
All brand participants also should source from authorized suppliers through the Fairmined labeled sourcing model.
More information on both of those requirements as well as other terms and conditions to participate in the challenge can be found online.
Benefits for those who decide to make collections with Fairmined gold include traceability and a story of origin, ARM said.
Additionally, they support the formalization of environmentally conscious production while also guaranteeing fair wages and conditions for workers.
As for the challenge, all participants will receive marketing materials, including a digital badge that identifies the brand as a “Proud participant of the #Fairmined100Challenge,” which can be used for digital marketing.
Brands will also be able to submit the collection story for marketing content and will be mentioned on the Fairmined initiative’s social media channels as well as in the Fairmined 100 digital catalogue by ARM.
Additionally, participating brands with more than one collection and/or collections with more than five pieces will receive a badge for being a top-tier participant, describing the extent of their involvement.
The brand or brands with the collection(s) with the greatest weight of Fairmined metals sourced by the deadline next August will also be highlighted and featured on the challenge’s closing video. This is meant to emphasize that every gram counts when it comes to making positive impact and to help obtain a bigger premium for the certified mining organizations, a spokesperson at ARM said.
Meanwhile, a panel of judges assembled by ARM will also choose the best collections by category at the end of the challenge. More information about that is to come.
The Latest

From a slowdown in sales growth to rising costs, Fruchtman Marketing outlines its expectations for the second half of the year.

Once a part of Julius Klein Group, the diamond company combines its direct supply and cutting expertise with a keen eye to the future.

One analyst cited rising diamond prices and the sanctions on Alrosa as contributing factors.

When it comes to knowing the identity and quality of your pearls, count on GIA as your independent pearl experts.

The two have partnered on a capsule collection.

John A. Green of retailer Lux Bond & Green and Niveet Nagpal of Omi Privé have joined the board of directors as of May 18.

The retailer also said demand for Rolex, Patek Philippe, and Audemars Piguet watches continues to exceed its supply.

Advanced technology levels the playing field, helping jewelers give customers what they want.

The auction house’s upcoming sale also includes collections from American heiresses.

The Connecticut jeweler reflected on five decades in the industry and what the future holds for the family business.

The chapter has organized a day trip to the Sterling Hill Mine and Museum in Ogdensburg on Saturday, May 21.

The stones come from a deposit close to Mahenge and have been on the market for several months.

The jewelry designer is partnering with popcorn brand Angie’s Boomchickapop on a whimsical diamond cut.

In the latest article from The Smart Lab, Emmanuel Raheb outlines the website changes jewelers can expect with this new software.

The new app allows salespeople to quickly and easily access a lot of inventory.

Following its Paris debut, “Cartier and Islamic Art: In Search of Modernity” has landed at the Dallas Museum of Art.

The fine jewelry brand expects to open 17 new locations, mostly in North America.

The Kansas retailer is aiming for a fall 2023 opening.

It will be located in Vietnam’s Binh Duong Province, and construction is slated to start early next year.

It’s full of hundreds of contacts for jewelry-making supplies and services.

The company is feeling the impact of the uncertain geopolitical and macroeconomic environment, said CEO Beth Gerstein.

It became the most valuable vintage Audemars Piguet watch ever sold at auction, according to Sotheby’s.

It’s a sneak peek of the newness that will be on display at the Couture Show next month.

Moshe Salem was re-elected as president, but there is a new treasurer, secretary, and board members.

The 228-carat stone came in at the low end of its estimated range while “The Red Cross Diamond” exceeded expectations at $14.3 million.

The New York City native was honored at the annual Fashion Group International awards ceremony, held Tuesday night.

The Independent Jewelers Organization, the Company of Master Jewellers, and Nationwide Jewellers have formed the Global Jewellers Network.