The e-tailer announced Wednesday that it would open its third brick-and-mortar location, and first outside of the New York City area, in Fairfax County, Va. by mid-summer.

Brecken Branstrator

The complimentary two-day program will cover topics such as internet marketing, identifying synthetic stones and how to capture young, affluent multicultural shoppers.

Brecken Branstrator

In an effort to increase consumer awareness and confidence in the industry, the International Gemological Institute North America is rolling out a television commercial in targeted markets across the country through June.

Brecken Branstrator

This top earring trend for 2016, which can be gem-heavy or simple with diamonds and metal, offers a great day-to-night look. Here are 12 styles to stock up on right now.

Amanda Gizzi

The Ed Levin Jewelry brand has named fashion and luxury jewelry veteran Steve Fredkove as its Midwest key account manager.

Brecken Branstrator

During a year that saw the market for both rough and polished diamonds constrained, the mining company’s revenue decreased to $249.5 million while profit was up 12 percent.

Brecken Branstrator

When faced with increasing competition from other retailers, expanding the product mix to include estate pieces can help set a jeweler apart. But how does a traditional jeweler do that? Two experts explain.

Brecken Branstrator

With increasing competition for shoppers’ attention coming not only from other jewelers but other product categories, jewelry stores need to stay competitive by focusing on offering the best in-store experience to attract and keep customers.

Brecken Branstrator

It was her great-grandfather’s “labor of love” that inspired Priyanka Kedia’s Heritage collection, which she’ll be showcasing alongside new pieces as a Rising Star at JCK Las Vegas.

In a two-part column, Jan Brassem relives the closing of his jewelry manufacturing firm in the early ‘80s and the 4 lessons it taught him about success in the jewelry business. Part I: The good old days.

Jan Brassem

Next week, Likeable Local will hold a webinar featuring CEO Dave Kerpen, who will teach jewelers how to get the most out of their social media to advertise their businesses.

Brecken Branstrator

The Ohio-based company has introduced the Plasticast PT investment and binder, a new two-part system for casting rapid prototype pattern materials and high temperature alloys.

Brecken Branstrator

Rather than paying up front for marketing that might not show results, jewelers should use referral systems that get clients into the store at a low cost.

Brecken Branstrator

The fancy vivid “De Beers Millennium Jewel 4,” once part of a group of diamonds De Beers gathered to mark the millennium, will be up for auction at Sotheby’s Hong Kong.

Two U.K.-based designers made the first pieces to be produced using Cooksongold’s new platinum powder and will display them at the upcoming Baselworld show.

Brecken Branstrator

Open only to the brands and designers exhibiting at the show, this year’s contest has a total of 12 categories.

Here are the top five stories published on NationalJeweler.com for the week of March 6 to 12, according to Google Analytics.

Michelle Graff

More than half of the retail jewelers who took our survey this month said their watch sales have declined over the past 10 years as they struggle to compete with online sellers.

MJSA is calling for submissions to its 2016 Vision Awards, which recognize outstanding talent in jewelry design.

Michelle Graff

Mike Clemente now is vice president of sales while Brian Newman has been appointed Northeast territory manager.

Morrison, the Diamond Producers Association’s managing director of marketing, will exit the organization in May to “pursue another professional opportunity.”

Michelle Graff

This week included Shinola’s double shout-out from the campaign trail and news that a Breguet pocket watch that used to belong to a media mogul will be up for auction in May.

Brecken Branstrator

A trio of consumers took center stage Thursday afternoon at the WJA In the Know conference, answering questions about lab-grown diamonds and where, when, why and how they shop for jewelry.

Michelle Graff

A real estate publication is reporting that the store will be in New York City’s SoHo neighborhood, an area with heavy foot traffic.

In the last installment of a multi-part series about her trip to East Africa, Associate Editor Brecken Branstrator discusses visiting a rural Tanzanian school that the jewelry and gemstone industry is helping.

Brecken Branstrator