The colored stone miner and marketer has tapped three influencers to appear in a series of short films launching during the big event.
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Here are the top five stories published on NationalJeweler.com for the week of Aug. 14 to 20, according to Google Analytics.

One Dallas jeweler announced the launch of a new competition to find the next big design talent and the CFDA added four more fine jewelry designers to its roster this year.

Jewelry designers at the height of their craft are the focus of a new coffee-table book, forthcoming from publisher Thames & Hudson.

The Long Island retailer is opening its sixth location, as well as partnering with Roberto Coin on the brand’s newest boutique, in the Westfield World Trade Center.
A new online course aims to educate jewelers on the fundamentals of how to sketch by hand.

For nearly 30 percent of jewelers who took National Jeweler’s latest poll, it’s the store owner who’s getting social.

NY Now, the home, lifestyle and gift trade show, is hosting a bevy of talented jewelry designers in its handmade section Aug. 20 to 23.
Sterling Jewelers is converting some of the Ultra Diamond outlets it purchased in 2012 into Jared Vault stores, a chain of outlet stores that sell overstock from Jared the Galleria of Jewelry.

The Council of Fashion Designers of America added Anna Sheffield, Jordan Askill, Yves Spinelli and Catherin Zadeh to its ranks.
Bennett Freeman, who has helped promote sustainability and human rights globally, will speak at the ninth annual Portland Jewelry Symposium in October.
The jewelry designer is suing the e-commerce site for alleged design copyright infringement.
The retailer will open four Macy’s Backstage stores this fall in the New York City area that will sell marked-down merchandise, including jewelry.
After nearly a decade at the helm of the off-price leader, Carol Meyrowitz will vacate her post as chairman and CEO in January.
Hudson’s Bay Company will open the first Find @ Lord & Taylor off-price concept store in Paramus, N.J. next month and plans to open six more stores in the Northeast next year.
The operator of off-price retail chains has 3,675 stores worldwide but said it could see itself with as many as 5,600 in the long term.
The case solidifies an earlier ruling that internet providers are responsible for blocking sites that sell counterfeit goods.

The jewelry manufacturer is going for a trendier look with the brand’s debut collection, which takes inspiration from the well-known ginkgo leaf.

The Cultured Pearl Association of America has launched its annual International Pearl Design Competition and is accepting entries through Sept. 22.

If you are like the jewelers who took National Jeweler’s latest survey, then the answer is less and less.
The Gemological Institute of America has a new training package for jewelers’ sales staff comprised of four free modules.
Retailer George Pelz has dropped the libel lawsuit he filed against one Yelp user after he got what he wanted--the poster’s untrue review of his store removed from the website.
To celebrate her jewelry brand’s 40th anniversary, Penny Preville has launched the Celestial collection featuring starbursts and crescent moons set in 18-karat gold.
The debt-saddled costume jewelry retailer wants to refinance its debt to buy time to turn business around ahead of 2017 loan repayment.
The colored gemstone miner soon will put a call out to local mining companies to see if they want to work together to establish a supply chain in the country.