The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Swatch Group Won’t Make Calvin Klein Watches Anymore
The licensing agreement between the two companies will end when the next expiration date rolls around.
Biel/Bienne, Switzerland—After 22 years, the licensing agreement between Swatch Group and Calvin Klein Inc. is coming to an end, both companies said Tuesday.
The move comes amid a competitive environment for lower-priced timepieces, which face increasing competition from smartwatches.
Swatch Group said it’s letting the licensing agreement expire due to “the recent turbulence and uncertainties at the management level of Calvin Klein Inc., New York,” which has been closing offices, laying off employees and has seen a reshuffling in its executive ranks recently.
However, Calvin Klein owner PVH Corp. indicated in a statement posted on its website that the decision to let the license agreement end was mutual as “both partners believe that they have been unable to achieve the maximum potential in key markets.”
It said Calvin Klein is looking for a partner to continue to make jewelry and watches and will announce that partner “in due course.”
“We are very optimistic about the potential growth the watch and jewelry category holds for us,” John Van Glahn, the president of licensing at Calvin Klein Inc., said.
U.S.-based Calvin Klein Inc. and Swatch Group inked a license agreement in 1997 to create a line of quartz-powered, fashion-focused watches made by Swatch Group but branded Calvin Klein.
There are now more than 200 cK watch models sold in more than 60 countries via both retail and wholesale points of distribution, and the watches are priced between $150 and $700 approximately.
In 2004, the two companies expanded the agreement to include ck Calvin Klein jewelry.
Neither company would answer when asked when exactly the agreement will expire, but Swatch Group said for retailers that carry Calvin Klein watches and/or jewelry, there will be a transition period of about 18 months after the expiration date.
Swatch Group said it doesn’t have plans to eliminate any other brands.
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The announcement came as the company reported a 23 percent drop in production in Q1.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.