PodcastsOct 21, 2026
Episode 10: This Episode Is Haunted Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.
MajorsJan 11, 2021
Cartier’s New Campaign Celebrates Its Most Iconic Pieces
It brings together the jeweler’s best-selling pieces in one advertising campaign for the first time.
Cartier’s new marketing campaign highlights its most iconic pieces. Like the designs it celebrates, its focus is minimalism. Here, a close-up of the Trinity ring.
Paris—Cartier is reminding consumers of its best-selling styles in a new international campaign.
It marks the first time the French jeweler is featuring many of its iconic jewelry and timepiece collections—Santos, Tank, Trinity, Love, Juste Un Clou, Panthère and Ballon Bleu—in the same ad campaign.
Launched Jan. 6 in global press outlets, on Cartier social media platforms and on the maison’s website, the images highlight collections individually as well as grouped together.
In a press release, Cartier noted how the timeless collections are as relevant today as when they were introduced over past decades, emphasizing the styles’ clean lines and precise proportions.
The jeweler said the iconic pieces featured in the campaign have earned their rightful place in popular culture as recognizable hallmarks of design.
Louis Cartier introduced the Tank watch, for example, in 1917, creating a new, signature timepiece shape. In 1924 he introduced the Trinity ring, with its three interlocking bands. 
The Santos de Cartier watch design can be traced even further back, to 1904, when Cartier’s square shape was a fashion-forward antidote to the typical round pocket watch. It also differed from turn-of-the-century norms by showcasing its screws, typically hidden, as a design element.
Later styles embraced the same meticulous minimalism, like the Love bracelet, which debuted in 1969 under designer Aldo Cipullo’s direction, and the Panthère de Cartier watch in 1983, with its square shape reminiscent of the Santos but with elegantly rounded corners.
The most recent design featured in the campaign is the Ballon Bleu watch, introduced in 2007, which embraces a perfectly round shape.
Cartier explained its dedication to simplicity is a dedication to perfection.
“Cartier is a pioneering house, in constant creative exploration,” Marketing and Communication Director Arnaud Carrez said. “This campaign demonstrates the maison’s ability to create cult designs that stand the test of time, objects that are at once immediately recognizable and bear witness to the past.
“The simplicity and strength of these images allow us to celebrate a unique collection of cult design creations that have earned a place in the
Editors' Picks
Sponsored by
history of jewelry and watchmaking, and in the hearts of our customers.”
In addition to the jewelry and timepiece still shots, the campaign includes an on-model element, in which Italian actress Monica Bellucci wears the featured designs.
Founded in Paris in 1847, Cartier boasts 265 stores worldwide today.
In addition to the jewelry and timepiece still shots, the campaign includes an on-model element, in which Italian actress Monica Bellucci wears the featured designs.
Founded in Paris in 1847, Cartier boasts 265 stores worldwide today.
More on Majors
The Latest
IndependentsOct 21, 2026
Gardner-Collier Jewelry to Close After 9 Decades in BusinessThe family-owned jeweler has three locations across Missouri and Iowa.
SourcingOct 21, 2026
Venetia Mines Final Carats Ahead of 2-Year ShutdownThe De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
CollectionsOct 21, 2026
Helzberg, Nordstrom Carrying New Jewelry Collection From Off-WhiteThe collection centers designs with clean geometric lines, chunky sculptural pieces, and recognizable details from the luxury fashion brand.
Weekly QuizOct 15, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingOct 21, 2026
Gemfields’ Mixed-Quality Ruby Auction Earns $52MThe miner said it saw particularly strong prices for larger, fine-quality rubies at the sale.
CrimeOct 20, 2026
Security Guard Charged With Murder in Shooting at Texas MallThe guard opened fire on a man who was smashing a jewelry display case at La Gran Plaza in Fort Worth last week, police said.
Brought to you by
Open an Account, Get $50 Off Your First Order. No Code Needed.Built on Relationships. Refined by Craft.
IndependentsOct 20, 2026
David Gardner’s Jewelers Unveils Newly Expanded, Revamped ShowroomThe Texas jeweler added 2,000 square feet to its reimagined showroom, complete with a new design studio and an event space.
SourcingOct 20, 2026
The $50M Victoria’s Secret ‘Fantasy Bra’ By The NumbersJacob & Co.'s diamond masterpiece is the most expensive Fantasy Bra ever worn on the Victoria’s Secret Fashion Show runway.
CollectionsOct 20, 2026
Mignon Faget’s Collection Chooses Handmade Over AIThe “Atelier” collection was inspired by the tools, rituals, and objects in an artist’s studio as a quiet rebuttal to an automated world.
SourcingOct 19, 2026
Jewelry Design Competition Show Airs in Thailand"The Secret Gems" features eight Thai jewelry brands paired with a team of young craftspeople who create jewelry together to win challenges.
CollectionsOct 19, 2026
John Hardy Enters the Medallion Chat With Talisman Collection The brand’s “Modern Talisman” capsule collection introduces pendants inspired by the mythology, natural world, and spiritual ethos of Bali.
IndependentsOct 19, 2026
The Stories of 5 Jewelers Celebrating Their Centennials in 2026Independent jewelers from New Mexico to New Jersey answer the question: What has kept your store in business for 100 years?
SurveysOct 16, 2026
How Inflation, Gas Prices Will Affect Holiday Sales The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.
CollectionsOct 16, 2026
Christina Puchi’s Earrings Hold the UniverseOur Piece of the Week gathers the planets, represented by a variety of colored gemstones, in a pair of 14-karat yellow gold earrings.
IndependentsOct 16, 2026
Reeds Jewelers Expands, Relocates FlagshipThe New York-based jeweler is moving its Amherst flagship store to a larger location in nearby Snyder.
IndependentsOct 15, 2026
Retailer Hall of Fame 2026: Amy and Elise Greenberg For 40 years, sisters Amy and Elise Greenberg have helmed their 126-year-old family business, leading with appreciation and integrity.
ColumnistsOct 15, 2026
Peter Smith: What Is the Culture REP?It’s a term Smith coined and felt compelled to share following a bad experience with an aborted flight and an unfeeling flight attendant.
WatchesOct 15, 2026
Stephanie Gottlieb’s New Movado Watches Are Made for Your Wrist StackMovado teamed up with the New York-based fine jewelry designer on a new collection of Movado Museum Velura watches.
SourcingOct 15, 2026
Signet Jewelers, Richemont May Join Bidder for De Beers, Report SaysThe two companies are reportedly in talks to join the Global Diamond Consortium, led by former De Beers CEO Gareth Penny, as per Bloomberg.
CollectionsOct 15, 2026
Wolf x Marla Aaron's New Jewelry Box Is for Some (Not All) of Your ThingsThe “Some of the Things” box follows the two larger “Everything” box designs with the look and function of antique sewing and toolboxes.
IndependentsOct 14, 2026
Retailer Hall of Fame 2026: Coleman and Mitchell ClarkFourth-generation jewelers Coleman and Mitchell Clark exemplify the best qualities of their predecessors: humility, modesty, and confidence.
SourcingOct 14, 2026
Manuel Marcial de Gomar, ‘The Emerald Whisperer,’ Dies at 90The gem hunter, whose 70-year career was defined by adventure and exploration, is remembered for his steadfast faith and sense of wonder.
FinancialsOct 14, 2026
LVMH’s Jewelry Brands Turn in ‘Very Good’ Performance in Q3 Tiffany & Co. continued its full-scale store renovation project while Bulgari’s high jewelry collection generated “record-breaking revenue.”
Events & AwardsOct 14, 2026
Chicago Responsible Jewelry Conference Releases 2026 ProgramThis year’s sessions feature leading voices from human rights, legal, and conservation organizations.
MajorsOct 13, 2026
David Webb Owner Purchases Lugano JewelryThe high-end jewelry retailer was sold to private investment firm Middle West Partners and a group of longtime clients.
