The 23-carat fancy vivid blue diamond, set to headline Christie’s May jewelry auction, was expected to sell for as much as $50 million.
Simon G.’s New Campaign Celebrates Local City Restaurants
The company is also donating to Feeding America.

Los Angeles—Simon G. Jewelry is proving that diamonds and a great meal go together like peanut butter and jelly.
The Los Angeles-based, family-owned company sells in more than 800 retailers nationwide. In a bid to support its many retailer communities, it’s releasing a new social media and email ad campaign to kick off their year-long program called “Love Lives Here.”
The campaign highlights its retail partners alongside local restaurants that would make a great proposal spot, or even the perfect background for a customer’s next jewelry Instagram post.
Going live on social media this week, a sneak peek can be found on Simon G.’s website, showcasing various restaurants and attractions in Los Angeles, all as a backdrop for Simon G. jewelry.
The campaign’s goal is to support retailers and the restaurant industry, which has been heavily impacted by the coronavirus pandemic.
The “Love Lives Here” kickoff will see the first 250 customers that sign up receive a $10 GrubHub.com gift card for fans to send to loved ones “in lieu of that monthly coffee date or after work drink,” the company said.
Simon G. will match the gift cards, sending a maximum of $2,500 to Feeding America, which supports a vast network of food banks.
The company said the campaign will include content and an event series later in the year.
The Latest

G.B. Heron Jewelers in Salisbury, Maryland, is set to close as its owner, Jeff Cassels, retires.

Emmanuel Raheb outlines the differences between the two platforms and posits that the most successful jewelers use both.

Supplier Spotlight Sponsored by GIA

The miner said its April sale featured a mix of commercial-quality primary rubies and secondary rubies of varying quality.


U.S. customs agents in El Paso, Texas, intercepted the package, which would have been worth $9 million if the jewelry was genuine.

Health monitors become statement pieces when paired with the brand’s new collection of stackable diamond-studded bands.

Six new retail businesses were selected for the 2025 program, which began in January.

Ten organizations were selected this year.

Kim Carpenter and Sam Gevisenheit have joined the brand.

“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.

Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.

Designer Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.

The company said it expects sightholders to remain “cautious” with their purchasing due to all the unknowns around the U.S. tariffs.

Sponsored by the Gemological Institute of America

Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.

A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.

The company failed to file its quarterly reports in a timely manner.

The organization also announced its board of directors.

Charms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.