IndependentsDec 23, 2024
Philadelphia 76ers’ Tyrese Maxey Stars in The 1916 Company’s New CampaignThe retailer’s “On the Clock” campaign celebrates how time, precision, and purpose come together.
MajorsApr 29, 2014
Marchesa launching fine jewelry line at Macy’s
This holiday season, Macy’s will begin selling both bridal and fashion Marchesa jewelry with the majority of pieces to be priced between $5,000 and $10,000.
This tulle wedding gown with a re-embroidered flower top and back peplum detail ($10,950) is an example of the delicate work that embodies the Marchesa brand and which Prestige Jewelry International will be translating into fine jewelry.
New York--This holiday season, Macy’s will begin selling both bridal and fashion Marchesa jewelry with the majority of pieces to be priced between $5,000 and $10,000.
The line will be exclusive to Macy’s until spring 2015, after which it will become available to other department stores and independent retailers.
Based in New York, Marchesa is a brand of high-end womenswear, including wedding dresses. Georgina Chapman and Keren Craig co-founded the brand in 2004 and its namesake is Marchesa Luisa Casati (1881-1957), an Italian heiress known for her unique style.
Prestige Jewelry International will source the diamonds for the Marchesa fine jewelry line and manufacture the pieces, both in the United States and overseas, Prestige CEO Rajiv Kothari said. Chapman and Craig, meanwhile, will work with Prestige’s in-house team on the design of the pieces.
Kothari said while they haven’t yet determined the exact quality range of the diamonds or what metals they will use, they do know they want the pieces to start at $2,000, with the most expensive statement pieces coming in around $20,000. “These price points are really where we think the market will bear Marchesa jewelry,” he said.
No pictures of the jewelry were available as of Tuesday, but Kothari said they will echo the Marchesa aesthetic of intricate details and delicacy, as can be seen on Marchesa.com.
“All of these are the elements we hope to capture in jewelry,” he said.
Following the line’s initial launch at Macy’s this November, which will consist mostly of bridal jewelry, Kothari said they intend to add more fashion pieces by spring 2015, making the mix 50/50.
After spring 2015, distribution will expand beyond Macy’s to guild-level jewelers around the globe. On the department store level, they are hoping to sell Marchesa fine jewelry in stores such as Saks Fifth Avenue and Neiman Marcus, both of which already carry the brand’s clothes.
Marchesa is the latest fashion brand to cross over and create a line of fine jewelry, which further underscores the importance of brands today.
RELATED CONTENT: Engagement ring sales up 19% for Blue Nile in Q1
Online retailer Blue Nile has reported having much success with the line of Monique Lhuillier-branded jewelry designed exclusively for the online retailer, and even expanded the line beyond bridal into fashion pieces.
RELATED CONTENT: Zale holiday comps up 2 percent
Zale Corp. also has found success in selling
bridal and fashion jewelry behind another well-known designer, Vera Wang.
Kothari said he’s well aware of the importance of brands today and that is why his company, which manufactures fine jewelry for both chains and independent retailers, went searching for a fashion brand with which to partner.
“That is what our customers are demanding of us today and this is what the consumers are demanding of our customers,” he said.
More on Majors
The Latest
EditorsDec 23, 2024
My Favorite Piece of the Week Jewels of 2024Associate Editor Natalie Francisco chose her 12 favorite Piece of the Week picks from the year gone by.
GradingDec 23, 2024
GIA Adds Filler Identification to Emerald ReportsLab clients have the option to request this addition on their emerald reports.
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday CampaignA Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’
Events & AwardsDec 20, 2024
Two Participants Complete Inaugural Ella Klein InternshipJamie Dunton and Gabriella Botelho are the first graduates of the program, created by the WJA Foundation and Julius Klein Diamonds.
Weekly QuizDec 19, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsDec 20, 2024
Piece of the Week: Retrouvaí’s Ring for CharityIn the spirit of giving, Retrouvaí will donate $4,000 from the sale of this ring to the Los Angeles Regional Food Bank.
IndependentsDec 19, 2024
Michigan’s DeVries Jewelers Unveils New Location in Time for the HolidaysCo-owner Dan DeVries shared what it’s like moving into a space triple the size of its old store and how it feels to be a “real jeweler” now.
Brought to you by
De Beers Group Launches Holiday Campaign for Natural Diamonds‘Forever Present’ campaign revives the iconic A Diamond is Forever tagline and celebrates the diamond dream.
CollectionsDec 19, 2024
State Property Transforms Spain’s Generalife Gardens into JewelryAlong with the latest “Gardens” collection, the brand has released limited-edition designs offering more indulgent pieces.
CrimeDec 19, 2024
Alleged Jewelry Thieves Attempt Rowboat EscapeThe man and woman are accused of stealing jewelry from a shipping container then trying to flee by paddling a small boat out into a bay.
SourcingDec 19, 2024
The Second-Largest Diamond Ever Found Now Has a Name The 2,488-carat diamond recovered from a mine in Botswana has been dubbed “Motswedi” while its 1,094-carat sibling is “Seriti.”
SourcingDec 19, 2024
Gemfields Reports Record Ruby Auction Results Despite Challenges at SourceThe average price per carat hit a record high for the miner, which said it remains unaffected by the conflict in Mozambique.
AuctionsDec 18, 2024
Alexandrite Ring Sells for Record-Setting $1.9M at Sotheby’sThe nearly 17-carat stone made history for the color-change gem that, according to the auction house, is experiencing a “notable surge” in the market.
WatchesDec 18, 2024
Historic Titanic Pocket Watch Winds Its Way Back to Tiffany & Co. More than a century after survivors gifted a Tiffany timepiece to the captain of the ship that rescued them, the jeweler has reclaimed it.
TechnologyDec 18, 2024
Picchiotti Utilizes AI in ‘Spotlight’ Video CampaignThe videos highlight how pieces from the “Xpandable” and “Reversible Xpandable” collections put the wearer in the spotlight.
IndependentsDec 18, 2024
Industry Veteran Steve Feldman Set to RetireFeldman reflected on 45 years in the jewelry industry and clarified that it’s not a total retirement.
Events & AwardsDec 17, 2024
Chanel to Receive Gem Award for High Jewelry ExcellenceThe luxury brand is being honored for excellence in high jewelry design in its “Haute Joaillerie Sport” collection.
SourcingDec 17, 2024
Frank Circelli, Founder of Gem Shopping Network, Dies at 75Circelli was a pioneer in the world of TV shopping who is remembered for his passion for gemstones and his big personality.
AuctionsDec 17, 2024
Blue Diamond Fetches $8.8M at Christie’sThe nearly 6-carat stone headlined the recent jewelry auction, which also featured Mica Ertegun’s jewelry.
CrimeDec 17, 2024
‘Black Bin Crew’ Robbers Get 14-16 Years in Prison The three men, who got their nickname because they’d toss the jewelry they stole into black plastic bins, were arrested back in August.
TrendsDec 16, 2024
Marion Fasel’s New Book Delves Into the History of Engagement Rings“The History of Diamond Engagement Rings: A True Romance” is a 128-page small-format book containing more than 165 images.
WatchesDec 16, 2024
Take a Look Inside the New Rolex Boutique on Rodeo DriveGearys opened a 6,200-square-foot Rolex store with a design that pays homage to the brand’s connection to the ocean.
GradingDec 16, 2024
GCAL By Sarine Expands 8X to 2 More Fancy Shapes The diamond cut grade is now available for marquise- and pear-shaped diamonds.
SourcingDec 16, 2024
Diamonds Do Good Announces 2025 Award RecipientsDDG said the honorees’ business practices embody a commitment to positive social impact, industry innovation, and community empowerment.
TrendsDec 13, 2024
Selena Gomez Said ‘Forever Begins Now’ to Marquise Diamond Engagement RingEstimates on the size and value of the solitaire diamond, which is mounted on a diamond pavé-set yellow gold band, vary.
TrendsDec 13, 2024
Piece of the Week: Martin Katz’s Tanzanite Drops These half-moon tanzanite earrings totaling 25 carats are part of a special trunk show taking place this weekend in Dallas.
Recorded WebinarsDec 13, 2024
Watch: The Highs and Lows of 2024The National Jeweler editors recap the top news, the best jewels, and their favorite stories of the year.
