This year’s honorees include a Midwest retailer and two multi-store independents, one in New York and the other in New England.
50 Jewelers/50 States: Tennessee
Rone Regency Jewelers is facing competition from the internet but its excellent customer service keeps it relevant in the digital age.

Chattanooga, Tenn.--In 50 Jewelers/50 States, National Jeweler interviews one retailer in each of the 50 U.S. states to find out how they are meeting the challenges of the changing retail environment.
Rone Regency Jewelers opened in 1944 in Chattanooga, Tennessee.
Bob Mason has been with the store for 47 years, working under the original store owner until he retired. “He’s like a father to me,” said Mason. “He left us a great foundation and he taught me a lot.”
Mason and his wife, Sherry, became the owners of the store in 2006.
Mason told National Jeweler about the challenges he’s facing due to competition from the internet, and how his store’s focus on customer service is keeping them relevant, even in the digital age.
National Jeweler: What’s the biggest challenge your store is facing today?
Bob Mason: I think the biggest challenge is the internet--trying to get customers to understand the value of purchasing at a local brick-and-mortar store where you can walk in and get service immediately, or if you have an issue with a watch or a ring or whatever it is, you don’t have to ship it back anywhere.
A local retailer like us, we’re going to stand behind it 100 percent. If somebody buys an engagement ring from me and the stone comes out of it, we replace it free.
NJ: What’s the top-selling category at your store?
BM: Watches and engagement rings are about even; watches are our best.
NJ: What’s your top-selling brand?
BM: In the watches it would be Rolex and Breitling; primarily Rolex is the number one seller for us.
NJ: Describe your regional customer.
BM: We’ve been fortunate and blessed enough to have customers literally all over the United States. People who have lived in Chattanooga and moved away, or people who refer their friends to us because of the service we’ve given them over all these years.
I worked on a foundation in New York for 20-plus years. Through that relationship I got a lot of customers and clients from all over the country.
It’s really a wide range of people and at every economic level. Our customer based in Chattanooga is probably in their 20s up to their 70s. When you’ve been in business as we have
It’s kind of an even gender breakdown. Today we have a lot of ladies, because of the designers my wife has put in, who come in and self-shop. It’s really nice and we build wish lists for those husbands who need help in their purchasing.
NJ: What’s the most popular style of engagement ring with your clientele now?
BM: A popular style would be white gold or platinum metals and cushion-cut diamonds, which are very popular with us, as well as ovals, which have come on very strong recently, and, of course, with a halo and diamonds running down the shank of the ring.
NJ: Which social media accounts are important to your business?
BM: We’re very active on Facebook.
NJ: Do you have e-commerce?
BM: We do not. It’s not for us right now.
NJ: What’s the best piece of advice you’d offer to a fellow independent jeweler?
BM: You know, just give great service. We just received the award of best jewelry store in Chattanooga, Tennessee for the 10th year in the row. There are only, I think, 12 companies in the city that have achieved that for all various, different kinds of business, but we got best jewelry store 10 years in a row and I think it’s because of our service.
We’re not going to let anyone else do something for one of our customers that we can do. Even if we lose money to make sure we stand behind what we sold that customer, we’re going to do it because we’re going to take great care of them.
NJ: What’s a fun fact about you we can share with our readers?
BM: I enjoy what I do. I truly do. It’s really a labor of love for me because I love the people. I’ve been here 47 years. The customers who come into our store are like family for me. I sell engagement rings to young ladies who I held when they were babies; sometimes, I even held their mothers when they were babies.
I love to travel and my wife loves to travel, so we’re trying to do some more of that. For many years I took very little time off and now I’m trying to take some time off so she and I can enjoy traveling together.
The Latest

As an homage to iconic crochet blankets, the necklace features the nostalgic motif through a kaleidoscope of cabochon-cut stones.

Discover the dozen up-and-coming brands exhibiting in the Design Atelier for the first time.

When investing in your jewelry business, it's important not to overlook the most crucial element of success: the sales associates.

The “Royal Ruby” Collection is a quintet of untreated rubies curated by collector Jack Abraham.


The entrepreneur and “Shark Tank” star will share his top tips for success.

Two existing executives have been given new roles.

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

Meredith Tiderington, an electrical engineering student, was selected for the award.

It will quit assigning the stones specific color and clarity grades in favor of applying “new descriptive terminology.”

From design trends to sustainability, here’s a roundup of can’t-miss education sessions at JCK Las Vegas.

The Jewelers’ Security Alliance offers advice for those attending the annual trade shows.

Her new role is director of strategic initiatives.

The designer is embracing bold pieces with weight to them in “AU79,” a collection she celebrated with a creative launch party.

On an earnings call, CEO J.K. Symancyk discussed what’s working for the company and how it’s preparing for the potential impact of tariffs.

The actress stars in the latest campaign set in Venice, Italy, and is set to participate in other creative initiatives for the jeweler.

The company has joined other labs, including GIA and Lotus Gemology, in adopting the Chinese term for "jadeite jade."

The large stone will be offered at its June sale along with a selection of secondary-type rubies from a new area of the Montepuez mine.

Located in Bangkok, the laboratory is Gemological Science International’s 14th location worldwide.

Those born in June have a myriad of options for their birthstone jewelry.

The diamond industry veteran has been named its senior sales executive.

The company plans to raise the prices of select watches to offset the impact of tariffs.

Between tariffs and the sky-high cost of gold, designers enter this year’s Las Vegas shows with a lot of questions and few answers.

Designed by founder Renato and his daughter Serena Cipullo, it showcases a flame motif representing unity and the power of gathering.

However, the tariffs remain in effect in the short term, as an appeals court has stayed the U.S. Court of International Trade’s decision.

The pop icon is one step closer to launching her “B Tiny” jewelry collection, a collection she first began posting about last fall.

Sponsored by Stuller