Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.
Longtime CA Retailer Kevin Main Jewelry to Close
Kevin and Kathi Main will retire after the 45-year-old business closes by the end of the year.

San Luis Obispo, Calif.—A well-known California retailer is closing up shop after more than four decades in business.
San Luis Obispo jewelers Kevin and Kathi Main of Kevin Main Jewelry Design & Studio are set to retire after the 45-year-old business closes by the end of the year.
Kevin Main first opened Kevin Main Jewelry in 1973 as a small, one-man silver shop in Morro Bay, California. It was there that he honed his skills as a designer, craftsman and businessman.
In November 1998, Kevin and his wife moved the business to San Luis Obispo, opening a showroom in the heart of the city’s downtown. They purchased the building from the owner in 2004 and have since expanded and renovated the space.
Kevin Main Jewelry—which offers custom work as well as brands like Hearts On Fire, Benchmark, Marco Bicego and Alex Sepkus—was voted Best Jewelry Store 12 times in the New Times San Luis Obispo “Best of SLO County” reader poll.
The business will remain open until all of its current inventory is sold, which they expect to happen by the end of the year. They will hold an invitation-only event this Wednesday, Nov. 14 night to kick off their closing sale and then will open to the public at 12 p.m. on Thursday.
The Mains are looking to lease the space as a turnkey operation to someone in the jewelry business, along with the furniture, fixtures, equipment, infrastructure and database, so that all they’d have to do is “put their sign on the door and their inventory in the case,” Kathi Main said.
They added that it is the perfect space for a jewelry retailer, located in a bustling downtown area.
When asked why they felt the time was right to retire, Kevin Main told National Jeweler they wanted to “end on a high note.”
An ultra-distance bicyclist, he wants to tackle more long distances rides, and he and his wife both want to travel and visit friends, especially those in the industry they have made over the years across the country.
“I love this industry,” he said. “It’s been a great, awesome career.”
Other notable independents that have closed in 2018 include Massachusetts’ Monahan & Co. and Boerne, Texas-based The Green Bull Fine Jewellery Couture.
According to the Jewelers Board of Trade, the total
In the United States, 39 new retailers opened in the three-month period, as compared with 34 the year earlier, while 155 retailers ceased operations during the quarter, compared with 146 in the prior-year period.
The Latest

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.


AGS also named the recipient of its “Women in Leadership” scholarship.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.

The “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.

The event is set for May 16-19 in Detroit, Michigan.

The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

The trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.

The organization has also announced this year’s slate of judges.

Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.

Lori Tucker started at Williams Jewelers when she was 18 years old.

The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.

The “XO Tacori” collection was designed to blend luxury and accessible pricing.

Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

Signatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.

The winning designs captured the “Radiance” theme.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.