Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
Longtime CA Retailer Kevin Main Jewelry to Close
Kevin and Kathi Main will retire after the 45-year-old business closes by the end of the year.

San Luis Obispo, Calif.—A well-known California retailer is closing up shop after more than four decades in business.
San Luis Obispo jewelers Kevin and Kathi Main of Kevin Main Jewelry Design & Studio are set to retire after the 45-year-old business closes by the end of the year.
Kevin Main first opened Kevin Main Jewelry in 1973 as a small, one-man silver shop in Morro Bay, California. It was there that he honed his skills as a designer, craftsman and businessman.
In November 1998, Kevin and his wife moved the business to San Luis Obispo, opening a showroom in the heart of the city’s downtown. They purchased the building from the owner in 2004 and have since expanded and renovated the space.
Kevin Main Jewelry—which offers custom work as well as brands like Hearts On Fire, Benchmark, Marco Bicego and Alex Sepkus—was voted Best Jewelry Store 12 times in the New Times San Luis Obispo “Best of SLO County” reader poll.
The business will remain open until all of its current inventory is sold, which they expect to happen by the end of the year. They will hold an invitation-only event this Wednesday, Nov. 14 night to kick off their closing sale and then will open to the public at 12 p.m. on Thursday.
The Mains are looking to lease the space as a turnkey operation to someone in the jewelry business, along with the furniture, fixtures, equipment, infrastructure and database, so that all they’d have to do is “put their sign on the door and their inventory in the case,” Kathi Main said.
They added that it is the perfect space for a jewelry retailer, located in a bustling downtown area.
When asked why they felt the time was right to retire, Kevin Main told National Jeweler they wanted to “end on a high note.”
An ultra-distance bicyclist, he wants to tackle more long distances rides, and he and his wife both want to travel and visit friends, especially those in the industry they have made over the years across the country.
“I love this industry,” he said. “It’s been a great, awesome career.”
Other notable independents that have closed in 2018 include Massachusetts’ Monahan & Co. and Boerne, Texas-based The Green Bull Fine Jewellery Couture.
According to the Jewelers Board of Trade, the total
In the United States, 39 new retailers opened in the three-month period, as compared with 34 the year earlier, while 155 retailers ceased operations during the quarter, compared with 146 in the prior-year period.
The Latest

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Ella Blum was appointed to the newly created role.


Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

The third edition will be held in Half Moon Bay, California, in April.

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

Heath Yarges brings two decades of experience to the role.

Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Our Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.

Trevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.

The program recognizes rising professionals in the jewelry industry.

A new lifestyle section and a watch showcase have been added to this year’s event.

Avocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.






















