Independents

Longtime CA Retailer Kevin Main Jewelry to Close

IndependentsNov 13, 2018

Longtime CA Retailer Kevin Main Jewelry to Close

Kevin and Kathi Main will retire after the 45-year-old business closes by the end of the year.

20181113_Kevin-Main-header.jpg
Kevin Main Jewelry Design & Studio, which has been located in the heart of downtown San Luis Obispo for 20 years, will close when all the inventory from the store has been sold.

San Luis Obispo, Calif.—A well-known California retailer is closing up shop after more than four decades in business.  

San Luis Obispo jewelers Kevin and Kathi Main of Kevin Main Jewelry Design & Studio are set to retire after the 45-year-old business closes by the end of the year.

Kevin Main first opened Kevin Main Jewelry in 1973 as a small, one-man silver shop in Morro Bay, California. It was there that he honed his skills as a designer, craftsman and businessman.

In November 1998, Kevin and his wife moved the business to San Luis Obispo, opening a showroom in the heart of the city’s downtown. They purchased the building from the owner in 2004 and have since expanded and renovated the space.

Kevin Main Jewelry—which offers custom work as well as brands like Hearts On Fire, Benchmark, Marco Bicego and Alex Sepkus—was voted Best Jewelry Store 12 times in the New Times San Luis Obispo “Best of SLO County” reader poll.

The business will remain open until all of its current inventory is sold, which they expect to happen by the end of the year. They will hold an invitation-only event this Wednesday, Nov. 14 night to kick off their closing sale and then will open to the public at 12 p.m. on Thursday.

The Mains are looking to lease the space as a turnkey operation to someone in the jewelry business, along with the furniture, fixtures, equipment, infrastructure and database, so that all they’d have to do is “put their sign on the door and their inventory in the case,” Kathi Main said.

They added that it is the perfect space for a jewelry retailer, located in a bustling downtown area.

When asked why they felt the time was right to retire, Kevin Main told National Jeweler they wanted to “end on a high note.”


Another shot of the interior of Kevin Main Jewelry
An ultra-distance bicyclist, he wants to tackle more long distances rides, and he and his wife both want to travel and visit friends, especially those in the industry they have made over the years across the country.

“I love this industry,” he said. “It’s been a great, awesome career.”

Other notable independents that have closed in 2018 include Massachusetts’ Monahan & Co. and Boerne, Texas-based The Green Bull Fine Jewellery Couture.

According to the Jewelers Board of Trade, the total

number of business listings in North America (Canada and the United States)—including retailers, wholesalers and manufacturers—was down almost 5 percent in the third quarter of 2018.

In the United States, 39 new retailers opened in the three-month period, as compared with 34 the year earlier, while 155 retailers ceased operations during the quarter, compared with 146 in the prior-year period.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Mejuri Steel Collection Campaign Imagery
CollectionsJun 25, 2026
Mejuri Experiments With Steel

Its new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.

SCAD Jewelers Mutual Studio exterior
EditorsJun 25, 2026
Out & About: How Jewelers Mutual, SCAD Are Tackling the Bench Jeweler Shortage

Senior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.

Watches and Wonders 2027
Events & AwardsJun 25, 2026
Watches & Wonders Announces 2027 Dates

The week-long event in Geneva is slated for April 2027.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Brandee Dallow
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEO

Dallow will lead the International Colored Gemstone Association, effective July 6.

Weekly QuizJun 17, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
New Gem Legacy board members Annie Doresca, Mark Smelzer, Sara Yood
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy Board

The three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.

Smart Age CEO and National Jeweler columnist Emmanuel Raheb
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online Cart

Jewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Hyacinth Charm on Hackmanite Bead Strand, Peach Opal Bead Strand, Hydrangea Charm on Aquamarine Bead Strand
CollectionsJun 24, 2026
Greenwich St. Jewelers, Jewel Boxing’s Latest Drop Is On-Trend

The fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.

“Elements” bracelet best of show AGTA Spectrum 2025
Events & AwardsJun 24, 2026
AGTA Accepting Entries for Spectrum 2026

This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.

Columbia Gem House alexandrite
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee Online

The collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.

Dhaval Raja
MajorsJun 24, 2026
CaratLane Names New Chief Sales Officer

Dhaval Raja has been appointed to the role.

Francesca Villa On the Road Collection Race On Brooch and Long Road Necklace
CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’

The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.

A group of Paraiba tourmalines, two of which are possibly from Ethiopia
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in Ethiopia

SSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.

Etsy Shop Other Jeffs campaign on a truck
MajorsJun 23, 2026
Etsy Says ‘Shop Other Jeffs’ This Prime Day

As Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.

Cole Winward
Events & AwardsJun 23, 2026
AGA Announces 2026 Scholarship Winner

Cole Winward is the recipient of 2026 AGA Gemological Scholarship.

NeverNot Feel The Rhythm Boombox Pendant
EditorsJun 22, 2026
15 Pieces of Jewelry That Brought Us Joy in Vegas

Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.

Picture from press conference in Basel for new trade show, Basilia
Events & AwardsJun 22, 2026
Plans Announced for New Trade Show in Basel

Scheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.

Gem Awards 2027 Logo
Events & AwardsJun 22, 2026
Gem Awards Opens 2027 Nomination Period

Submissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.

Engineer Master II Snoopy Flying Ace Ball watch
WatchesJun 22, 2026
Snoopy Inspires New ‘Flying Ace’ Ball Watch

The beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.

Sotheby’s Paraiba tourmaline 7.70 carats
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby's

The recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”

Almasika Le Cauri Endiamanté Drop Earrings
CollectionsJun 18, 2026
Michelle Obama Wears Almasika Earrings Symbolizing Feminine Power

She wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.

Graphic for Episode 6 of My Next Question featuring Michelle Orman
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken Bathrooms

Couture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.

SSEF emerald with filler
GradingJun 17, 2026
SSEF Issues Warning on Refilled Emeralds

The lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.

Former Patek Philippe President Philippe Stern
WatchesJun 17, 2026
Patek Philippe’s ‘Visionary’ Leader Philippe Stern Dies at 88

The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.

James Avery Schertz Texas storefront
MajorsJun 17, 2026
James Avery to Revamp In-Store Retail Experience

The Texas-based jeweler is gradually rolling out a new experience-forward layout in its stores.

Seattle Seahawks Championship Ring by Jason of Beverly Hills
MajorsJun 17, 2026
Seahawks’ Super Bowl Ring Blends Meaningful Design, Technical Craftsmanship

The Super Bowl LX champions were honored with diamond and blue sapphire rings by Jason of Beverly Hills.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy