Crime

3 tips for store safety in the summer

CrimeJun 16, 2015

3 tips for store safety in the summer

Jewelers Mutual’s David Sexton said jewelers shouldn’t overshare their vacation plans on social media or let their guard down just because business can slow down in the summertime. 

Sexton-David-article.jpg
David Sexton, CPCU, is the vice president of loss prevention consulting at Jewelers Mutual Insurance Company. He can be reached at 800-558-6411 or dsexton@jminsure.com.

For jewelers, summer may be the slowest time of year, but it’s important not to let your guard down in terms of safety and security. 

Nicer weather often correlates with an uptick in crime as well as storms, and Jewelers Mutual Insurance Company has some summer safety tips to help keep you, your team and your store safe and secure. 

Be cautious of casing and other suspicious behavior
What’s wrong with this situation? It’s 95 degrees and overcast outside. An individual enters your store wearing a hooded sweatshirt with the hood up and sunglasses (which they don’t remove) and is engaged in cell phone conversation. Inappropriate clothing for the season, talking on a cell phone, a hood up and sunglasses on to hide their face while “shopping” at your store can all be signs of “casing” activity that precedes crime.

One way to acknowledge and address this suspicious activity is to establish a code word or phrase that you can use in these situations to alert your team to the presence of this potential threat.

When the key word or phrase is used, your team should make themselves visible on the sales floor and one employee should visibly pick up a cell phone and leave the store while dialing the phone.

Visible team awareness in acknowledging the presence of a suspicious situation at the store can help reduce your vulnerability to loss letting would-be robbers know you take the security of your store seriously. 

Almost without exception, some degree of criminal surveillance precedes every jewelry store crime. Criminals observe their intended targets for predictable patterns played out in routine procedures.

Suspicious incidents at your store should be recorded, reported to local law enforcement and shared with your entire team. 

One effective and easy way to ensure everyone on your team is aware of these incidents is to create a “Suspicious Incident Log Book.” Whenever you or another team member believes your store is being cased, record details of the suspicious incident to report to the police and/or mall security and to share with your teammates. You should also share these incidents with your local crime prevention network and the Jewelers’ Security Alliance.

Are criminals looking forward to your vacation?
If you’re planning a summer vacation or will be closing your business for a holiday weekend, would-be criminals may also be looking forward to your time away. 

Be sure that you’re not “oversharing” your vacation plans on store signage or via social media. To a criminal, a photo you share or post from the airport or your vacation destination says that you’re not at the store, and it may be time for that criminal to go to work.

Burglar alarms do not stop burglars. The true measure of any real burglar alarm protection is the reliability of a timely response to a reported alarm condition. Your time away from your business allows the criminal an opportunity to test the reliability of your burglar alarm and physical protection. It is not uncommon for burglars to trigger numerous false alarms to observe who and how individuals respond, so it’s important to respond to each and every alarm condition notification you receive from your alarm company. 

Without conducting a thorough investigation of the source of the alarm you can never know if an actual burglary is indeed underway. After you have been notified, arrange to arrive at your operation only after the police or an authorized guard from your alarm company has arrived. Ask them to conduct the investigation of the source of the alarm, and wait to enter your operation until this investigation has been completed.

When you are out of town, be sure that your alarm company has an up-to-date call list of your authorized team members to contact--who can and will respond to alarm notifications with keys to facilitate a thorough investigation. 

You can also notify local law enforcement of your intended absence and request they conduct periodic checks at your operation while you are closed. 

Leaving merchandise out at night, especially in showcases, is a major risk. When some merchandise will not fit in your safe or vault, store the extra merchandise out of sight. Showcase covers or covering showcases with a drape is not an effective deterrent and, in fact, attracts the attention of criminals who specialize in smash, grab and run burglary attacks. 

Don’t forget about Mother Nature
In addition to maintaining an ever-present vigilance with regard to criminal activity during the summer months, jewelers also need to keep a their eyes to the sky with regard to the potential for severe weather. 

June is the official start of hurricane season, so now is the perfect time to create or revisit your business continuity and disaster recovery plans with your team. 

In addition to a detailed plan with staff and vendor call trees, back-up of inventory control information and important documents stored safely off site, prepare your store for Mother Nature’s worst by investing in:
-- Generators or other means of emergency power, which you should test periodically;
-- A battery-powered radio;
-- Flashlights and extra batteries;
-- Fire protection equipment;
-- Emergency communications equipment;
-- Contact lists, including employees, vendors and official emergency centers;
-- A first aid kit;
-- Camera and film for documenting property before/after; and
-- A fully charged cell phone.

To further protect your premises from a storm, walk around your property looking for any exterior damage or conditions that could allow water to leak into your premises during a storm--gutters or downspouts that are loose, disconnected or clogged, aging trees that could blow over in a storm, and tree branches that overhang power lines or your building. Watch for sunken concrete sidewalks, parking lots or pavers that could direct water flow toward, rather than away from, the building’s foundation, and repair missing shingles and siding cracks in stucco, bricks or mortar.

When it comes to unpredictable natural disasters, failing to plan is indeed planning to fail. These seemingly minor maintenance issues can lead to very costly damage and downtime when they’re further exploited by Mother Nature. 

For more tips and tools to help keep your business safe and secure this summer, visit JewelersMutual.com or call 800-558-6411 to find an experienced Jewelers Mutual agent or broker in your area.

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Smart Age CEO and National Jeweler columnist Emmanuel Raheb
ColumnistsJun 24, 2026
The Revenue Hiding Between Your Counter and Your Online Cart

Jewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.

Hyacinth Charm on Hackmanite Bead Strand, Peach Opal Bead Strand, Hydrangea Charm on Aquamarine Bead Strand
CollectionsJun 24, 2026
Greenwich St. Jewelers, Jewel Boxing’s Latest Drop Is On-Trend

The fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.

“Elements” bracelet best of show AGTA Spectrum 2025
Events & AwardsJun 24, 2026
AGTA Accepting Entries for Spectrum 2026

This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.

Brought-To-By-Article-Top-Image.jpg
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center Stage

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Columbia Gem House alexandrite
SourcingJun 24, 2026
Columbia Gem House To Offer Alexandrite Melee Online

The collection features traceable alexandrite from Brazil in calibrated sizes that is sorted by grade.

Weekly QuizJun 17, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Dhaval Raja
MajorsJun 24, 2026
CaratLane Names New Chief Sales Officer

Dhaval Raja has been appointed to the role.

Francesca Villa On the Road Collection Race On Brooch and Long Road Necklace
CollectionsJun 23, 2026
Francesca Villa Goes ‘On the Road’

The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.

DCA-NJ-article-1872x1052-060826.jpg
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce Solutions

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

A group of Paraiba tourmalines, two of which are possibly from Ethiopia
SourcingJun 23, 2026
New Paraíba Tourmaline Source Reportedly Discovered in Ethiopia

SSEF issued a notice about the potential new source of the sought-after gemstone, citing “credible reports” from trade sources.

Etsy Shop Other Jeffs campaign on a truck
MajorsJun 23, 2026
Etsy Says ‘Shop Other Jeffs’ This Prime Day

As Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.

Cole Winward
Events & AwardsJun 23, 2026
AGA Announces 2026 Scholarship Winner

Cole Winward is the recipient of 2026 AGA Gemological Scholarship.

NeverNot Feel The Rhythm Boombox Pendant
EditorsJun 22, 2026
15 Pieces of Jewelry That Brought Us Joy in Vegas

Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.

Picture from press conference in Basel for new trade show, Basilia
Events & AwardsJun 22, 2026
Plans Announced for New Trade Show in Basel

Scheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.

Gem Awards 2027 Logo
Events & AwardsJun 22, 2026
Gem Awards Opens 2027 Nomination Period

Submissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.

Engineer Master II Snoopy Flying Ace Ball watch
WatchesJun 22, 2026
Snoopy Inspires New ‘Flying Ace’ Ball Watch

The beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.

Sotheby’s Paraiba tourmaline 7.70 carats
AuctionsJun 18, 2026
Paraíba Tourmalines Sell for $3.4M at Sotheby's

The recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”

Almasika Le Cauri Endiamanté Drop Earrings
CollectionsJun 18, 2026
Michelle Obama Wears Almasika Earrings Symbolizing Feminine Power

She wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.

Graphic for Episode 6 of My Next Question featuring Michelle Orman
PodcastsJun 17, 2026
Episode 6: Las Vegas 2026-Trends, Traffic, Broken Bathrooms

Couture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.

SSEF emerald with filler
GradingJun 17, 2026
SSEF Issues Warning on Refilled Emeralds

The lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.

Former Patek Philippe President Philippe Stern
WatchesJun 17, 2026
Patek Philippe’s ‘Visionary’ Leader Philippe Stern Dies at 88

The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.

James Avery Schertz Texas storefront
MajorsJun 17, 2026
James Avery to Revamp In-Store Retail Experience

The Texas-based jeweler is gradually rolling out a new experience-forward layout in its stores.

Seattle Seahawks Championship Ring by Jason of Beverly Hills
MajorsJun 17, 2026
Seahawks’ Super Bowl Ring Blends Meaningful Design, Technical Craftsmanship

The Super Bowl LX champions were honored with diamond and blue sapphire rings by Jason of Beverly Hills.

Marianna Smirnova
Policies & IssuesJun 17, 2026
Community for Ethical Jewelry Names New Executive Director

Marianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.

NBA Larry O'Brien Trophy
MajorsJun 16, 2026
5 Things to Know About the 2026 NBA Championship Trophy

The New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.

Lionheart Cactus Pendant
TrendsJun 16, 2026
Post-Vegas Jewelry Trend Report: Big Beads, Western Flair, White Metals

Associate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.

Oscar Heyman ruby ring
SourcingJun 16, 2026
GemGuide Updates Ruby Prices

Its app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.

Alicia Arnold
MajorsJun 16, 2026
Sasha Primak Hires New Design Director

The manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy