Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.
6 Questions with a WJA Visionary: Caryl Capeci
National Jeweler spoke with this year’s Awards for Excellence recipients about their career paths, the industry today, mentors and more. Featured today: the president of Hearts On Fire.

New York—The Women’s Jewelry Association changed the format of its Awards for Excellence gala this year.
Instead of voting on nominees in more than a dozen categories and revealing the winners live at the event, the WJA pre-selected three individuals and one corporation/organization to recognize with the first WJA Visionary Awards.
Prior to the jewelry event Monday night in New York, National Jeweler asked each of the recipients about their career paths, their mentors, the jewelry industry today and more.
Second in our WJA Q&A Visionary series: Caryl Capeci, who started her career working on the De Beers advertising account at NW Ayer in the late 1980s and landed at Hearts On Fire in 2007, rising through the ranks to become the company’s president in 2015.
National Jeweler: Your first job connected to jewelry was in 1986 at NW Ayer, where De Beers was your only account. Compare what it was like to be a woman in business in 1986 with what it is like today.
Caryl Capeci: It’s like night and day. Let’s just say that tremendous strides have been made since 1986. I would say most female leaders were in creative positions, like design or marketing, and there were very few female business leaders at the helm of organizations.
NJ: Whom do you consider your mentor and why?
CC: I’ve been fortunate to work with phenomenal people throughout my career. My mentors, however, are my sisters Claire, Vira, and my sister-in-law Amy. I’m lucky to have a family of strong and tenacious females who are also a whole lot of fun.
What I find most spectacular about my sisters is their combination of strength and softness. They have all been very successful, rising to the top of their fields in advertising, fashion, and publishing, but also raise families. They are mothers, daughters, sisters, and wives first, all while continuing to drive their companies forward every day.
NJ: What is the biggest challenge facing women in C-suite positions, particularly in the jewelry industry, today?
CC: Balance. Most women are managing their time between family, career, and self-care. We as women need to be at the top of our game in these categories, and sometimes that’s a job in and of itself.
NJ: What advice would you give to a young woman starting out in a career in the jewelry industry right now?
CC: Be a sponge. Ask why. Absorb every conversation. It is so important to listen and insert yourself into conversations and learn from them.
Also, stay connected with every person you respect and find valuable. Be sure to take them along with you as you move forward and advance in your career.
NJ: What has been the most memorable jewelry event of your career?
CC: I have had dozens of great memories over the years, but the most special was the first time I stepped onto the stage at Hearts On Fire University. If you’ve been, you know there is such a sense of community, passion, and energy in that room, an indescribable energy. You really need to experience it to understand. Stepping out onto that stage in front of 700 highly engaged, bell-ringing, Hearts On Fire enthusiasts was so exhilarating.
We will be taking the next HOFU to the new Encore Boston Harbor property, so HOFU in our hometown will be over-the-top, for sure.
NJ: Tell us one thing people would be surprised to learn about you.
CC: I am equal parts New York City and Boston. I love the New York Post. When I first moved to Boston there were no digital editions, so getting Page 6 was not easy. I remember walking blocks to find it and sharing the key highlights with anyone who would listen.
The Latest

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.


The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

The organization has also announced this year’s slate of judges.

Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.

Lori Tucker started at Williams Jewelers when she was 18 years old.

The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.

The “XO Tacori” collection was designed to blend luxury and accessible pricing.

Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

Signatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.

The winning designs captured the “Radiance” theme.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

The singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.

The bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.

The 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.

The Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.

The historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.

To mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.

The gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.