Editors

Q&A: 11 Questions with Naseem Lahri

EditorsJul 23, 2020

Q&A: 11 Questions with Naseem Lahri

Lahri is the managing director of Lucara Botswana, which operates the Karowe mine. She’s the first woman—and the first female citizen of Botswana—to run a diamond mine in the country.

2020_Lucara_Naseem_Lahri.jpg
Botswana native Naseem Lahri is the managing director of Lucara Botswana (Pty.) Ltd., which operates the Karowe mine. She joined the company as chief financial officer in 2013 and was promoted to managing director five years later.
Born and raised in Botswana, Naseem Lahri broke two barriers when Lucara Diamond Corp. promoted her to managing director of its subsidiary in Botswana, then called Boteti Mining, in May 2018.

She was not only the first woman to hold such a position in Botswana, but also the first female citizen of her country to do so.

Earlier this summer, I caught up with Lahri (virtually, of course) for an interview. We talked about her early career ambitions, how you run a diamond mine during COVID-19, and lessons learned from managing a situation for which you’ve received no training.

This interview has been edited for length and clarity.

National Jeweler: Before you started working at Lucara you were with Debswana, the joint venture between De Beers and the government of Botswana, for a decade. Was that your first job out of school?

Naseem Lahri: No. My first job was actually at an audit firm called Deloitte & Touche; I’m sure you know them. I worked there for about two years, and then I moved to an insurance company.

Immediately after that, about a year later, I moved to Palapye, a little village outside of Gaborone (Botswana’s capital city). I think it’s two-and-a-half hours out of Gab, and I got introduced to mining there.

It was in 2001 … and I started a job at Morupule Colliery. That is a coal mine here in Botswana, and they are in the Debswana group. That’s how I got introduced to diamonds, two years after that.

NJ: I didn’t know Debswana had a coal mine.

NL: Yes. The coal mine that I worked at actually was owned by (De Beers parent company) Anglo American, and Anglo sold it off to Debswana. It was a strategic project that Debswana had taken on, and they still have it right now because of [the power]. Morupule actually provides coal to Botswana Power Corporation. They use the coal to generate power for Botswana. 

“I understood that Botswana exports diamonds, but it’s always just a discussion in the back of your mind. It’s when you actually work in [diamond mining] that you realize what an impact it has on the country.”

NJ: What do you feel like you learned at Debswana? Because obviously, it’s De Beers. It’s the name in diamonds.

NL: Oh, Debswana is the best platform to learn at because it’s a big organization. You’re able  to move around, and I’m the kind of person that … gets stimulated through challenges. 

At the beginning of my career, I worked in audit, and I realized that audit was very routine. Yes, I went to many clients but eventually, once you start doing the same client twice, it’s very routine.

I then went into insurance, and as I got into insurance, same old thing. After three months, you’re doing the same old thing again. It’s the same company, and you realize, ooh, maybe this is not what I’ve been cut out to do.

When I found the opportunity of Morupule, I realized that a mining company is where I belong, specifically because of the challenges that it brought on a daily basis. At that point the penny dropped for me.

Two years into the job, I got an opportunity to work at Debswana in the sales department at their corporate office in Gaborone, where I am right now.

So I get to the corporate office and I’m involved in diamond sales, and my God, I realized what the job meant to me—not even to me, to the country—you’re selling diamonds, and it’s impacting the bottom line of the country.

Yes, I understood that Botswana exports diamonds; diamonds, the only income generator; blah, blah, blah. But it’s always just a discussion in the back of your mind. It’s when you actually work in the organization you realize what an impact it has on the country.

When I realized that impact, I think the love of mining—specifically diamond mining—just grew exponentially and I realized, this is it, this is where I belong. And that’s where my aspiration of becoming the managing director of Debswana at the time came into play.

And that was always my ambition. I would work my way up to get to that position.

Earlier, you asked a question about Debswana and what they offer. They offer a wealth of knowledge, a wealth of experience because it’s a big organization. I personally don’t think that I would be able to do the current job that I’m in if I didn’t get that platform.

There’s a lot of great exposure that you get from Debswana. But unfortunately, the exposure that I wanted was to get to managing director level, and I [got] promotion after promotion, but it didn’t get me to the level that I needed to get to.

And that’s why I had to jump ship, because I could see I hit a glass ceiling and when I hit that glass ceiling, I had to move. There was no way that I could stay there. In fact, I should have moved a long time ago.


An aerial shot of Lucara's Karowe mine in Botswana (Image courtesy of Lucara Diamond Corp.)
An aerial shot of Lucara's Karowe mine in Botswana (Image courtesy of Lucara Diamond Corp.)

NJ: What do you mean when you use the phrase “hit a glass ceiling”?

NL: I got to a point where I could see, I couldn’t get further than this, yes, because firstly, I’m not a technical individual. I’m a chartered accountant, so in the administration area, I would have flourished.

Generally, admin in the mining industry you’ll see is many women. But in the technical area, it’s very difficult for women to actually move up.

At the time that I was at Debswana—I’m not saying that it’s exactly the same now—I was in the admin area, and aspiring to become this managing director of Debswana, the first female managing director of Debswana.

But I don’t think [people] heard me, if that makes sense, because I was targeted to become the group finance manager. There was no progression to becoming the MD.

It may not necessarily have been the policies of the company but it was the people who were heading the organization who potentially, probably, didn’t see a woman sitting in what they considered a technical position because I’m a chartered accountant. How does a chartered accountant run a diamond mining company without technical exposure?

But what people forget is that, as a chartered accountant or finance person, you have to learn all the departments so who better to promote than a chartered accountant, if you don’t have anyone in the field? We come with a wealth of experience on the commercial side, on the legal side, as well as the technical side. We are well-rounded.

NJ: So then what attracted you to Lucara?

NL: What made me move is the challenge of a new mining operation and setting up the processes and procedures. And I believe at that time I was going to deal with a company that had a negative cash flow.

I was coming from a company where everything was really nice and cushy, and I didn’t need to struggle for anything.

I had all the amenities that I needed. I had structure. I had systems in place. I had an amazing team, but I wasn’t being challenged. Again, I thrive on challenge, and I could see that I was just there.

That’s when I realized that I need to move, and that’s the opportunity that I got at Lucara, which was called Boteti Mining at the time.

They had been in inception for one year, so they were only in production for one year, and I thought I was going to jump into a company where I’d have to negotiate facilities and all these nice things. Obviously, setting up was definitely one of those things because when I joined, there were about three of us in the finance department. Now, we’re 20 people.

And I grew in that organization.

I was working with very progressive men, and when I did bring up the idea of [me becoming] managing director, eventually, of the organization, it was not shunned. In fact, they were actually grooming me in my position, as CFO.

Yes, I was the only woman in the boardroom, but you know what, it was not unique in the mining industry [in 2013]. You generally get used to it. It’s very different now.

Three years down the line, I got the opportunity to take on security, which was very challenging for me.

I was very happy to do so because it was adding to my portfolio as an individual, and also to become a managing director, you need many portfolios in your box. So I needed to make sure that I was ticking all the right boxes to ensure that, when I do get the opportunity, I’m able to actually get the job.

So I was working toward the job anyway when (CEO) Eira (Thomas) joined in 2018. There was a whole reshuffle of management at the time.

I was very nervous, actually, when that happened because I was used to the management team that I was in and when Eira came in, I didn’t know who she was. I had never had exposure to her aside from a couple of visits to our operation. I thought to myself, ooh, maybe I should leave because I can see change coming to the local organization and I don’t know what that means.

Two quarters later, she promoted me to managing director. Sometimes, it’s about getting an inspirational leader into the position to see somebody like me, of value.

The Karowe mine is known for cranking out big diamonds. Last year, workers at the mine recovered this rough diamond weighing 1,758 carats. The diamond will be cut and turned into jewelry via a partnership between Lucara, diamond manufacturer HB Company and Louis Vuitton. (Photo courtesy Louis Vuitton)
The Karowe mine is known for cranking out big diamonds. Last year, workers at the mine recovered this rough diamond weighing 1,758 carats. The diamond will be cut and turned into jewelry via a partnership between Lucara, diamond manufacturer HB Company and Louis Vuitton. (Photo courtesy Louis Vuitton)

NJ: So this was May 2018. You were promoted to managing director of Lucara. Can you tell me a little bit about what your day-to-day is like? You’re the managing director of a diamond mine. How does that work?

NL: Every day is different. I think what is really key about the diamond industry is that my day in my organization is an impactful day for the nation.

Whatever decisions I make impact the bottom line of the country immediately. It’s not even 10 days down the line.

A typical week in my life is every exciting and enriching to my soul, because firstly, I meet a lot of people. I love interacting with people. The meetings and interactions that I have in relation to the decision-making capabilities, they actually lead to an impact on the bottom line of our country and the organization as well.

So I’m able to influence an individual, a family, a community, and the nation at large.

NJ: You’ve said every day, every week for you is different, which is exactly what you didn’t like about auditing or the other things you mentioned. They were more the same thing, over and over again.

NL: Yes. I don’t know if I’d be in this job if it wasn’t dynamic.

If anything makes me jump ship, it is mundane, routine things. I’m not that individual. I’m not that kind of person, come into the office and do exactly the same thing every day and expect things to change. I’m definitely somebody who wants to have an impact. If I feel change is required, it needs to happen.

I’m that individual who really wants to make that change for somebody else and the country as well.

NJ: So, speaking of things changing, obviously the whole world’s had a big change recently with COVID-19. Talk a little bit about how operations at the mine have changed in light of the pandemic.

NL: OK, yes. So C-19 … that’s something I’d never dreamt about. From a management perspective, you never train for these things.

With us in Botswana, mining is considered an essential service. So we were very close to the government organizations when we heard about COVID-19 and were seeing what was happening in southern Africa, in South Africa, Zambia, Zimbabwe.

We got faced with the first lockdown in South Africa, and we realized very quickly that Botswana was going to go into lockdown and had to reckon with, what does that mean for us as an organization?

When we heard that we were going to be an essential service, that was an even bigger challenge, because obviously social distancing, sanitization, all those things, you needed to be aware of what the protocols are within this environment, and how do you run a business in this environment.

But again, you see, I like challenges, and I’m very quick on my feet.

The minute we heard about what was happening in South Africa, we were already preparing.

We put a policy in place that nobody could travel. That was the first thing that we did toward COVID-19 preparedness, and that’s something that no company in Botswana did. We then also stopped travel between [the office and] the mine.

We put in all the protocols that we needed to, from social distancing to ensuring that the organization had proper sanitization spaces. We had a protocol in place of how we were going to react if an employee contracted COVID-19.

We were up to scratch in all those, and I’m not saying that because it’s the organization I run. It’s because that’s the way we do things. We’re generally very proactive.

We had communication platforms in play where I was able to talk to my team, 1,400 people on the ground, via live broadcast.

We started temperature testing a week into lockdown, so we were managing people through symptoms. Fortunately enough for us, we haven’t had a case.

NJ: You mentioned mining is an essential service in Botswana. Lucara’s mine, Karowe, actually never shut down. It kept functioning.

NL: Yes. We were consistently at work. So when people asked me, were you in a lockdown, I’m like, what is a lockdown? I was working the whole time, which was great for me, because I don’t know if I’d be able to survive locked in my house.

“We made sure that we treated COVID-19 with the seriousness that it needs.”

NJ: So for you it was just normal, the mine kept operating at full capacity and you kept going into work?

NL: Not necessarily. We had rotations. The way we were working is that we didn’t want too many people, especially [at the office] in Gaborone.

In Gab, we didn’t want too many people in one area at the office, so we were actually social distancing. We would actually have a roster of who would be in the office and that sort of thing. So we worked on those rosters to ensure that we’d limit the number of people.

We made sure that we treated COVID-19 with the seriousness that it needs.

We were working with people working from home.

We’re not in lockdown anymore, but we’re getting used to this environment because it works better. I don’t need to drive and get stuck in traffic for 30 minutes and not make a meeting, for example. I’m continuously working because I don’t need to drive to work anymore. I have the connectivity. I have the availability of [Microsoft] Teams now, Skype.

We’re doing things very differently, and I think it’s more efficient as well.

At the mine, though, we needed to manage 1,300 people. So that gets a little bit more challenging.

Social distancing was obviously key when the employees were coming on board to the mine site, and the way we structured our shifts was quite key to the social-distancing aspect.

We actually changed our mining operation as well, a little, so we stopped stockpiling and just did export.

You have less people on the ground and we were able to create more shifts to ensure that there was a full level of social distancing so that if there was a case of COVID-19, only one shift would be impacted, and not the entire team.

Sanitizing is key with COVID-19, so there was continuous sanitizing.

We also equipped our employees in such a way that they were able to talk to a psychologist throughout the lockdown, and they had access to communication from my end.

Initially, it was every three days, and then every week. And after the lockdown, it’s every two weeks, but we are in consistent communication with our staff, and they hear the messages from me.

That is quite critical, because the one thing I’ve learned through COVID-19—and I think it’s my personality anyway—is to be transparent with people, to tell them that we’re in this together.

It’s the first time that any one of us has been in a pandemic. It’s a situation that none of us have been in.

So I think for me that was quite key, and the other thing that I picked up through COVID-19 is, initially our employees, we needed to make them understand that we are looking after them.

We are looking after their safety, their well-being and not just them, their families, because in a pandemic scenario, that is quite key as well. It’s not about an individual.

NJ: One last question: Do you have a personal favorite piece of diamond jewelry?

NL: No, but I can tell you that I design my own jewelry, and my jewelry has to have a Botswana diamond in it. And the reason that I’m very particular about that is because I know that impact of a Botswana diamond. 

I haven’t been able to source the Botswana gold yet. As soon as I do, then it’ll be Botswana gold and a Botswana diamond. 

I think diamonds are amazing. Let me rephrase this—Botswana diamonds are amazing because the story that a Botswana diamond tells, no other diamond can tell. 

I’ll always use this phrase, and you probably heard me using it earlier on in my conversation, that when I buy a Botswana diamond, I’m empowering a child, a family, community, and a nation. 

And when I wear my Botswana diamonds, I wear them with pride because of exactly what I’ve just told you. 
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Lady Wardington and diamond clip brooch
AuctionsFeb 26, 2026
Noonans to Auction Lady Wardington’s Jewelry

The jewelry collection belonged to “one of society's most glamorous and beautiful women of the mid-20th century,” said the auction house.

Rough diamonds from De Beers
SourcingFeb 26, 2026
Anglo American CEO Gives Insight Into De Beers Sale

The update came as Anglo took its third write-down on the diamond miner and marketer, which lost more than $500 million in 2025.

Smart Age Solutions CEO Emmanuel Raheb
ColumnistsFeb 26, 2026
Practical Ways Jewelers Can Leverage AI in 2026

Emmanuel Raheb discusses the rise of “GEO” and the importance of having well-written, quality content on your website.

TopImageCrop.jpg
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

5 Star Jewelry Simi Valley California
CrimeFeb 26, 2026
Three Sentenced in California Jewelry Heist

Each received around four years for burglarizing a jewelry store and a coffee shop in Simi Valley, California, last May.

Weekly QuizFeb 26, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Catherine (Cathy) Aulick’s GIA Gianmaria Buccellati Foundation Award Winning Necklace Design
Events & AwardsFeb 26, 2026
GIA Names 2026 Jewelry Design Contest Winner, Retires Annual Award

Catherine Aulick, a GIA graduate, received the ninth and final Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.

Diamond engagement rings by designer Lorraine West
TrendsFeb 25, 2026
Engagement Ring Trends 2026: What’s In, and Why

We asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.

dca-laptop.jpg
Brought to you by
DCA Enters a New Chapter in Jewelry Education

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

New Forevermark store in India
SourcingFeb 25, 2026
7 Trends That Could Define the Diamond Industry’s Future

Experts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.

My Next Question podcast with Marion Fasel and Natalie Francisco
PodcastsFeb 25, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?

Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.

Breitling Navitimer B19 Chronograph 43 Perpetual Calendar
WatchesFeb 25, 2026
Private Equity Firms Write Down Value of Breitling, Report Says

The Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.

Rahaminov Diamonds Matriarch Campaign
CollectionsFeb 25, 2026
Rahaminov Diamonds’ New Campaign Honors Its Matriarch

The campaign celebrates Giustina Pavanello Rahaminov, the co-founder’s wife and matriarch of the family-owned brand, for her 88th birthday.

Borsheims Rachel Bennett
IndependentsFeb 25, 2026
Borsheims Names 2025 ‘Ike-It’ Award Winner

Rachel Bennett, a senior jeweler who has been with Borsheims since 2004, earned the award.

Stock image of shipping containers
Policies & IssuesFeb 24, 2026
IEEPA Tariffs Terminated, New 10% Tariff Already Imposed

After the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.

Sherry Smith, National Jeweler columnist and principal partner at The Retail Smiths
IndependentsFeb 24, 2026
Sherry Smith Now Principal Partner at The Retail Smiths

The industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.

Yafa Signed Jewels Van Cleef & Arpels Necklace and Earrings
IndependentsFeb 24, 2026
Yafa Signed Jewels to Open Store in Miami

The vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.

Jin Lee Chrono24
WatchesFeb 24, 2026
Chrono24 Names New VP, U.S. General Manager

Former Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.

Eddie Sakamoto
SourcingFeb 23, 2026
Designer Eddie Sakamoto, a Humble Artist, Dies at 72

Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.

NYCJAOS spring show 2026
Events & AwardsFeb 23, 2026
NYCJAOS Announces Four-Day Spring Show

The April event will feature a new VIP shopping day requiring a special ticket.

Dua Lipa Bulgari Brand Ambassador
TrendsFeb 23, 2026
Dua Lipa Is Bulgari’s New Ambassador

Bulgari chose the British-Albanian singer-songwriter for her powerful and enduring voice in contemporary culture, the jeweler said.

US Supreme Court building
Policies & IssuesFeb 20, 2026
Supreme Court Rules Against Most of President Trump’s Tariffs

In a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.

Headshot of National Jeweler columnist Peter Smith
ColumnistsFeb 20, 2026
Peter Smith: Happiness, Cavemen, and Jewelry Sales

Smith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.

Jewelers Vigilance Committee logo
MajorsFeb 20, 2026
Jewelers Vigilance Committee Names Julie Yoakum Board Chair

JVC also announced the election of five new board members.

Boucheron Faisceaux Brooch
CollectionsFeb 20, 2026
Boucheron’s ‘Faisceaux’ Brooch Heads to V&A Museum

The brooch, our Piece of the Week, shows the chromatic spectrum through a holographic coating on rock crystal.

Ann Weaver Bailey, also known as “Mama Ann”
IndependentsFeb 19, 2026
Bailey’s Fine Jewelry Co-Founder ‘Mama Ann’ Bailey Dies at 100

Raised in an orphanage, Bailey was 18 when she met her husband, Clyde. They opened their North Carolina jewelry store in 1948.

Material Good Boston Location Interior Rendering
IndependentsFeb 19, 2026
Material Good Opens Third Location

Material Good is celebrating its 10th anniversary as it opens its new store in the Back Bay neighborhood of Boston.

Original Miami Beach Antique Show sign
Events & AwardsFeb 19, 2026
The Original Miami Beach Antique Show Returns in March

The show will be held March 26-30 at the Miami Beach Convention Center.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy