EditorsMay 05, 2026
This Ohio Designer’s Jewelry Made It to the Met GalaMegan Piccione dressed Lauren Wasser in layers of diamond jewelry, making her stand out in a crowd that included celebrities like Beyoncé.
SourcingAug 20, 2019
Effy Fêtes 40 Years with New Campaign
“Collect Moments” shows the starring role jewelry plays in life’s important events.
For its fall 2019 campaign coinciding with its 40th anniversary, Effy Jewelry shot an advertising campaign that it says embodies the casual elegance of domestic life.
New York—In its fall 2019 advertising campaign, Effy is showcasing the starring role jewelry plays in life’s important events.
Coinciding with the brand’s 40th anniversary, “Collect Moments” captures a young family in a scene of idyllic vignettes, from the couple’s wedding to images of their daily life.
The woman, man and their children all sport a variety of Effy jewelry, from bridal looks to diamonds and colored gemstone pieces suited to everyday wear, encompassing an array of different Effy collections and price points.
Accompanied by the hashtag #EffyMoments, the campaign emphasizes life’s memorable experiences.
Effy enlisted photographer Chris Craymer to shoot the campaign in a renovated farmhouse in the Catskill Mountains in upstate New York, which was the location for the wedding, cocktail party and picnic scenes.
Founder and Designer Effy Hematian said in a press release: “I started this company in 1979 and have run it with my family ever since. I’m thrilled that we have the opportunity with our new campaign to show the emotion and meaning of love and family, and how that drives everything we do and every piece I design.”
The ads will run in the fall across digital channels and in print magazines like Vogue, Harper’s Bazaar, Elle and InStyle.
Effy is stocked at several department stores and retailers in addition to its 26 boutiques, 46 cruise shops and e-commerce store.
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