The announcement comes just as the 90-day freeze on the “reciprocal” tariffs nears its end, giving countries more time to negotiate.
De Beers’ Diamond Sales Drop 53% as Customers Defer
The company sold $250 million in rough in its latest sales cycle, versus $533 million in the same period last year.
Gaborone, Botswana—De Beers Group recorded another precipitous drop in rough diamond sales as suppliers and manufacturers put off rough purchases.
The diamond miner and marketer said Tuesday that sales to sightholders and auction customers totaled $250 million in its most recent sales cycle, its sixth of the year. That’s less than half what it sold in the same period last year, $533 million.
De Beers CEO Bruce Cleaver said it allowed customers to defer some of their rough diamond allocations until later in the year due to the glut of supply in the midstream, the fact that retailers are keeping inventory levels low and the general “macroeconomic uncertainty.” And they clearly took advantage.
The 53 percent drop follows the 33 percent decline recorded in the last sales cycle.
De Beers’ rough diamond sales are down 23 percent in the year-to-date, from $3.43 billion to $2.63 billion.
Here is a chart outlining the company’s sales so far in 2019.
The Latest

Kellie, who joined the organization in 2019, will remain in his role through the end of 2025.

Police officers apprehended the suspects as they were allegedly attempting to gain entry into another jewelry store.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The program, a collaboration between Julius Klein Diamonds and the Women’s Jewelry Association, is in its second year.


Sponsored by the Gemological Institute of America

The 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.

The brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

Located on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.

The new location continues the brand’s celebration of its 25th anniversary.

The online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.

Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.

The jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.

The company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.

He is remembered for his successful entrepreneurship, generosity, and dedication to his family.

The jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.

Welcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

“The Jewelry Book” comes out this September.

The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

AGS also named the recipient of its “Women in Leadership” scholarship.