Sourcing

De Beers’ Sales Rise but Earnings Sink

SourcingFeb 22, 2019

De Beers’ Sales Rise but Earnings Sink

The company warned that the global diamond jewelry market “faces a number of headwinds” in 2019.

2019_De_Beers_colored_rough.jpg
A variety of colored diamonds of “a good quality and comparatively high value” recovered by De Beers (Namdeb) off the coast of Namibia. The company sold less rough by volume but for a higher average realized price in 2018. (Image © PMP/ De Beers 2011)

London—De Beers’ sales increased in 2018 but profits tumbled due to the money it spent on initiatives like Lightbox and Tracr, its blockchain platform.

Parent company Anglo American reported Thursday that total revenue for De Beers Group in 2018 rose 4 percent year-over-year to $6.10 billion, compared with $5.84 billion in 2017.

The company sold less rough by volume—31.7 million carats vs. 32.5 million carats in 2017—but for a higher average realized price, $162 per carat to $171 per carat, as sales of lower-value diamonds dropped off in the second half of the year.

Revenue classified as “other,” which includes industrial diamond arm Element Six (the company making the diamonds for Lightbox, the lab-grown jewelry line) and De Beers’ jewelry stores, also increased due to improved sales of high-end pieces at De Beers Jewellers, though Element Six’s sales were down 5 percent due to a drop-off in demand for industrial diamonds from the oil and gas market.

Underlying EBITDA fell 13 percent, from $1.44 billion to $1.25 billion.

De Beers said while it maintained unit costs and upstream profit margins, the money it spent to launch Lightbox Lightbox, blockchain platform Tracr and GemFair, its pilot program for tracking diamonds mined artisanally or on a small scale, ate into profit as did increased expenditure in marketing, exploration and evaluation in Canada.

De Beers said worldwide, preliminary data indicates consumers bought more jewelry in dollar terms in 2018, with the first half of the year finishing particularly strong.

However, demand slowed in the second half due to increased “political and policy uncertainty” and volatility in the stock market. This mirrors what jewelers told National Jeweler at the recent Centurion show—that business dropped off in December after the stock market took a dive.

De Beers also noted that the midstream sector of the market—diamond cutters and polishers—had a difficult second half due to weak demand for and surplus availability of lower-priced rough, the rapid depreciation of the rupee and inability to get bank financing.

In 2019, it said while current economic forecasts remain positive, consumer demand for diamond jewelry globally “faces a number of headwinds,” including escalating trade tensions between the United States and China, and further exchange rate volatility.

RELATED CONTENT: Nirav Modi Case Is ‘Another Nail in the Coffin’
Production-wise, De Beers mined 35.3 million carats of rough in 2018, rising 6 percent from 2017 but falling at the low end
of the production prediction for the year (35-36 million carats).

Botswana remained De Beers’ top-producing nation by far, pumping out 24.1 million carats of diamonds, up 6 percent from 22.7 million last year due in part to the restart of operations at Damtshaa.

Production fell 10 percent in South Africa, from 5.2 to 4.7 million carats, while rising in both Canada and Namibia.

In Canada, De Beers mined 4.5 million carats of diamonds last year, up from 3.8 million in 2017 due to the full-year contribution from the new Gahcho Kué mine and the last push of production at Victor, which is slated to close in the first half of this year.

Production in Namibia totaled 2.0 million carats, up from 1.8 million carats in 2017.

Looking ahead to 2019, De Beers said it expects production to be lower, in the range of 31 to 33 million carats, subject to trading conditions.

More of De Beers’ production will come from the mines in which it has joint venture partners in 2019, and it also will see production drop off at the Venetia mine in South Africa as it scales back ahead of the closure of the open-pit portion of that operation.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Daughters of the Deep indicolite earrings
EditorsNov 06, 2026
The Spectrum Pieces I Can’t Stop Thinking About

From a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.

Pat Pruitt Dragonfly Earrings
TrendsNov 06, 2026
Pat Pruitt’s DragonFly Earrings Take Flight on Election Night

Groundbreaking New Mexico Governor-elect Deb Haaland wore the earrings, our Piece of the Week, when she declared victory on Tuesday.

Colin Jost in Kay Jewelers holiday ad
MajorsNov 06, 2026
SNL’s Colin Jost Finds the Perfect Gift in Kay Jewelers’ Holiday Ad

Jost goes on an epic journey, traversing rough seas and encountering a cyclops, to discover the perfect holiday gift.

overnight btyb 1026.png
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to Sell

With customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.

GCAL 8X_NJSB_1.jpg
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the Counter

Sponsored by GCAL by Sarine

Weekly QuizNov 05, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Wrapped holiday gift boxes
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This Year

From shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.

Little Pet Portrait Pendants by Russell Jones & Judi Powers
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New Collaboration

The designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.

DeBeersICONS_TITLE1_CUSTOMCONTENT_1872x1052 (1).jpg
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural Diamonds

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

Brilliant Earth Elizabeth Taylor jewelry
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3

Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.

Swarovski Joy: The Swarovski Musical Campaign with Ariana Grande
MajorsNov 05, 2026
Ariana Grande Stars In Swarovski’s Holiday Campaign

“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.

GIA logo
GradingNov 05, 2026
GIA to Offer Next-Day Holiday Services

The lab will bring back its complimentary next-day service for some reports starting next week.

Cartier bracelet and ring
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia Airport

A Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.

Pandora celestial chandelier earrings
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on Design

New collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.

NYC Jewelry Week Biolgems Jewelry Exhibition
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition Yet

The citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.

Lanessa Elrod
MajorsNov 04, 2026
Bergdorf Goodman Names New President

Lanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.

Replica of Infinity Gauntlet
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for Auction

A replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.

Arthur Klein
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89

Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.

Zadok Jewelers
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet Giveaway

To enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.

David Yurman Gem Awards Grant 2027 Graphic
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 Applications

The grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.

Kirstin Viland, Joanna Kovacs, Shari Lukacs
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship Winners

The winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.

Sothebys Romanov sapphire
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s Geneva

The rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.

Fake Audemars Piguet watch
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet Watches

It is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.

Jewelers of America new board members
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board

Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.

Kristi Yamaguchi Wearing Always Dream Collection
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ Collection

The jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.

2026 AGTA Spectrum & Cutting Edge Awards Best Of Winners
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum Awards

Spectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.

Edina Kiss Eye Pendants on Charm Necklace
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’

Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.

Alexis Hoopes
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising Officer

Alexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy