“Shell Auranova” is the next generation of the brand’s bridal line, featuring half-bezel engagement rings with bold and fluid designs.
De Beers Sales Up 69% Year-over-Year
Alrosa experienced a similar spike despite the negative impact India’s demonetization program has had on demand for lower-end rough diamonds.

London--De Beers’ rough diamond sales totaled $418 million in the 10th sales cycle of 2016, a marked improvement over the same period in 2015.
The diamond miner and marketer’s sales for the 10th sales cycle of 2015--a year in which demand was slow, the pipeline was overstocked and diamond miners’ sales were down dramatically--totaled $248 million, meaning sales rose 69 percent year-over-year.
De Beers Group CEO Bruce Cleaver said the company is seeing “good demand” for rough diamonds that was in line with seasonal expectations, though he added that the demonetization program in India--the widely criticized banning of 500 and 1,000 rupee notes in an effort to combat corruption and terrorism--has hurt the trade for lower-value rough goods.
Another mining company, colored gemstone miner Gemfields, also said that India’s demonetization program is impacting business, forcing it to postpone one of its emerald auctions.
Here are De Beers’ actual rough diamond sales figures in the first nine sales cycles of the year, as well as the provisional figure for the 10th. The figures include diamonds sold at the company’s sights as well as through its auction platform.
First sales cycle: $545 million
Second: $617 million
Third: $666 million
Fourth: $636 million
Fifth: $564 million
Sixth: $528 million
Seventh: $639 million
Eighth: $494 million
Ninth: $476 million
10th: $418 million (provisional)
Competitor Alrosa reported a similar sales increase in the month of November and also noted the negative impact of the demonetization program in India.
The Russian diamond mining company said total diamond sales were $255.2 million, up 63 percent when compared with the same period last year. Of that, rough diamond sales totaled $245.6 million while the remaining $9.6 million was in polished.
“The market activity at year-end was affected by India’s currency reform in November,” Alrosa Vice President Yury Okoemov said. “One of its effects was a temporary decline in the activity of India’s small and mid-sized diamond cutting companies, which also affected the low-end, small-size rough diamond segment.”
The Latest

Boucheron and Pomellato performed well in an otherwise bleak quarter for Kering amid struggles at Gucci.

Designer Deborah Meyers created her birds from oxidized sterling silver, rose-cut diamond eyes, and Akoya Keshi pearl feathers.

Six new retail businesses were selected for the 2025 program, which began in January.

Sponsored by the Gemological Institute of America


Simon Wolf shares why the time was right to open a new office here, what he looks for in a retail partner, and why he loves U.S. consumers.

A third-generation jeweler, Ginsberg worked at his family’s store, Ginsberg Jewelers, from 1948 until his retirement in 2019.

The risk of laboratory-grown diamonds being falsely presented as natural diamonds presents a very significant danger to consumer trust.

The company failed to file its quarterly reports in a timely manner.

Charms may be tiny but with their small size comes endless layering possibilities, from bracelets to necklaces and earrings.

Located in Valenza, the now 355,000-square-foot facility includes a new jewelry school that’s open to the public, Scuola Bulgari.

Paola Sasplugas, co-founder of the Barcelona-based jewelry brand, received the Fine Jewelry Award.

A platinum Zenith-powered Daytona commissioned in the late ‘90s will headline Sotheby’s Important Watches sale in Geneva next month.

The basketball stars wear men’s jewelry from the “Curb Chain” collection.

The Signet Jewelers-owned retailer wants to encourage younger shoppers to wear fine jewelry every day, not just on special occasions.

The 21 pieces, all from a private collector, will be offered at its Magnificent Jewels auction next month.

Lilian Raji answers a question from a reader who is looking to grow her jewelry business but has a limited marketing budget.

GCAL by Sarine created the new role to sharpen the company’s focus on strategic partnerships and scalable expansion.

The Indiana jeweler has acquired Scottsdale Fine Jewelers in Scottsdale, Arizona.

“Cartier: Design, Craft, and Legacy” opened earlier this month at the Victoria and Albert Museum in London.

Van Cott Jewelers in Vestal, New York, is hosting a going-out-of-business sale.

Industry veteran Samantha Larson has held leadership roles at Borsheims, McTeigue & McClelland, Stuller, and Long’s Jewelers.
The two organizations will hold the educational event together this fall in Mississippi.

The entrepreneur and “Shark Tank” star will share his top tips for success.

The Ukrainian brand’s new pendant is modeled after a traditional paska, a pastry often baked for Easter in Eastern European cultures.

The jeweler has announced a grand reopening for its recently remodeled location in Peoria, Illinois.

The “Strong Like Mom” campaign features moms who work at Tiffany & Co. and their children.