The announcement coincided with its full-year results, with growth driven by its jewelry brands.
Dominion Diamond bringing back CanadaMark
During the Las Vegas jewelry shows, Dominion Diamond Corp. will relaunch the CanadaMark diamond hallmark program, a branding program that marks stones as being of Canadian origin.
Toronto--During the Las Vegas jewelry shows, Dominion Diamond Corp. will relaunch the CanadaMark diamond hallmark program, a branding program that marks stones as being of Canadian origin.
BHP Billiton Diamonds originally launched CanadaMark in 2003. Dominion acquired the program when it finalized its purchase of the Ekati Diamond Mine from BHP Billiton last year, as BHP Billiton opted to bow out of the diamond mining business.
RELATED CONTENT: Dominion completes Ekati purchase
The program provides assurance through an independently audited process that a polished diamond originated in Canada. According to Dominion, every CanadaMark diamond is responsibly mined in the Northwest Territories, is 100 percent natural and untreated, and is tracked through every step from country of origin to polished stone and cut under strict quality standards.
All CanadaMark diamonds are laser inscribed with the CanadaMark logo and a unique serial number, and each diamond is accompanied by a certificate card.
The company said that it believes the program is poised to benefit in today’s consumer market, where buyers are increasingly interested in the origin of their purchases.
Dominion will officially re-introduce the program to the trade at booth S10156 at JCK Las Vegas, which begins Friday and continues through Monday at Mandalay Bay Hotel & Casino. It will raise awareness of the program with increased marketing activity to the diamond trade over the next two years.
Dominion also noted that an online business-to-business trading platform is in development, which will allow diamond jewelry wholesalers and retailers to easily source polished diamonds from approved CanadaMark manufacturers.
Dominion Diamond Corp., which owned Harry Winston until it sold the brand and its stores to Swatch Group in 2013, has ownership interests in two diamond producing mines. The company has an 80 percent stake in the Ekati diamond mine as well as a 59 percent interest in the surrounding areas containing additional resources, and a 40 percent ownership of the Diavik mine.
However, the company notes that CanadaMark is available to any Canadian diamond production that meets the necessary criteria.
“The CanadaMark program represents the company’s commitment to category marketing of Canadian diamonds,” said chairman and CEO Robert Gannicott. “Through this program, the company aims to highlight the long-term environmental stewardship and social responsibility of the Canadian diamond mining industry, which ultimately will help achieve the highest prices for the company’s diamond production.”
The Latest
Looking ahead, the retailer said it sees “enormous potential” in Roberto Coin’s ability to boost its branded jewelry business.
Jewelry trade show veterans share strategies for engaging buyers, managing your time effectively, and packing the right shoes.
Despite the rising prices, consumers continue to seek out the precious metal.
This little guy’s name is Ricky and he just sold for more than $200,000 at Sotheby’s Geneva jewelry auction.
Though its website has been down for a week, Christie’s proceeded with its jewelry and watch auctions on May 13-14, bringing in nearly $80 million.
Despite the absence of “The Allnatt,” Sotheby’s Geneva jewelry auction totaled $34 million, with 90 percent of lots sold.
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
Lilian Raji gives advice to designers on how to make the most of great publicity opportunities.
Why do so many jewelers keep lines that are not selling? Peter Smith thinks the answer lies in these two behavioral principles.
The “Argyle Phoenix” sold for more than $4 million at the auction house’s second jewels sale.
The annual list recognizes young professionals making an impact in jewelry retail.
Owner David Mann is heading into retirement.
While overall sales were sluggish, the retailer said its non-bridal fine jewelry was a popular choice for Valentine’s Day.
Christie's is selling one of the diamonds, moving forward with its Geneva jewelry auction despite the cyberattack that took down its website.
The ad aims to position platinum jewelry as ideal for everyday wear.
Retailers can customize and print the appraisal brochures from their store.
The move follows a price-drop test run in Q4 and comes with the addition of a “quality assurance card” from GIA for some loose diamonds.
The site has been down since Thursday evening, just ahead of its spring auctions.
The late former U.S. Secretary’s collection went for quadruple the sale’s pre-sale estimate.
Three fifth graders’ winning designs were turned into custom jewelry pieces in time for Mother’s Day.
Kimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.
As a token of womanhood, this necklace depicts when Venus was born from the sea.
The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.
Show your mother some love with a piece of fine jewelry.
The company’s Easton location will remain open.
Brian D. Fleming of Carla Corporation was elected to serve a one-year term in the role.