Jewelers are missing out by not offering this one key add-on at the online point of sale, Emmanuel Raheb writes.
Diamond Trading ‘Subdued’ in January, February
Jewelers haven’t been replenishing their stock like expected, and diamond prices have softened slightly.

New York--Diamond trading has been “subdued” in the first two months of the new year, and diamond prices have softened slightly as a result, the Rapaport Group said in its monthly report for February.
The RapNet Diamond Index (RAPI) for 1-carat, GIA-graded polished diamonds was down 0.3 percent in February, has fallen 1 percent in the first two months of the year and is down nearly 8 percent from a year ago.
The RAPI for half-carat diamonds also fell (down 1 percent) in February while 3-carat diamond prices were flat and the RAPI rose 0.5 percent for 0.3-carat diamonds.
Jewelers haven’t been restocking their diamonds as much as anticipated, though U.S. retailers are expected to do so this month.
As De Beers noted in its year-end results, the United States was the only growth market for diamond jewelry in 2016.
And in 2017, there already has been a “notable” rise in jewelry-related advertising, Rapaport’s monthly reported stated, with Tiffany & Co. spending for a Super Bowl spot starring Lady Gaga and the Diamond Producers Association airing a commercial during the Oscars. The DPA will unveil its third commercial next month and launch the second phase of the “Real is Rare” campaign, which his intended to stimulate demand for diamond jewelry among millennials, in September.
On the rough side of the business, trading was steady in February though the Rapaport Group noted that more than $2 billion worth of rough diamonds have entered the supply pipeline since the beginning of the year and could strain midstream inventory if the expected increase in polished demand doesn’t materialize.
Sales Down for De Beers
Around the same time the Rapaport Group published its report for February, De Beers released its latest sales figures.
The diamond miner and marketer sold an estimated $545 million in rough diamonds in its second sales cycle of the year. This figure includes sales made to sightholders and through its auction platform.
That is down 13 percent from the $617 million in rough diamond sold during the same period last year.
CEO Bruce Cleaver described demand as “good” and in line with expectations for this time of the year.
The decline follows a period in which the company recorded a sharp year-over-year increase in sales.
Originally, De Beers put the total for its first sales cycle of the year at $720 million but has revised that upward to $729 million, meaning the year-over-year increase was actually 34 percent.
Here’s
2016 2017 First sales cycle $545 million $729 million Second $617 million $545 million (provisional) Third $666 million Fourth $636 million Fifth $564 million Sixth $528 million Seventh $639 million Eighth $494 million Ninth $476 million Tenth $422 million
The Latest

The fourth collaborative collection from the retailer and jewelry content creator focuses on gemstone charms and strands of colorful beads.

This year’s AGTA Spectrum & Cutting Edge Awards will feature two new categories.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

Dhaval Raja has been appointed to the role.


The capsule collection looks to vintage trunk pins that echo the spirit of speed, freedom, and the mythology of the American road trip.

As Amazon Prime Day kicks off, Etsy is encouraging shoppers to support small businesses.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Cole Winward is the recipient of 2026 AGA Gemological Scholarship.

Whether they evoked nostalgia, wonder, or laughter, these jewels put a smile on our faces.

Scheduled for April 2027, Basilia will be the first watch and jewelry trade show held in Basel since the collapse of Baselworld in 2020.

Submissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.

The beloved beagle dons his aviator outfit for the new Engineer Master II Snoopy Flying Ace timepiece.

The recent high jewelry auction, which also featured the sale of a 10-carat blue diamond, was “a celebration of color.”

She wore the “Le Cauri Endiamanté” earrings, our Piece of the Week, in the Obamas’ first dual portrait for the Obama Presidential Center.

Couture’s Michelle Orman joins Amanda Gizzi and Michelle Graff for this special post-Market Week episode of My Next Question.

The lab is seeing emeralds with filler added post-testing enter the market, accompanied by reports that indicate little to no treatment.

The third generation of the Stern family to head Patek Philippe, he navigated the “quartz crisis” and preserved the brand’s independence.

The Texas-based jeweler is gradually rolling out a new experience-forward layout in its stores.

The Super Bowl LX champions were honored with diamond and blue sapphire rings by Jason of Beverly Hills.

Marianna Smirnova previously spent a decade working with the Responsible Minerals Initiative, in addition to other relevant roles.

The New York Knicks took home the Larry O'Brien Trophy crafted by Tiffany & Co.

Associate Editor Natalie Francisco lists the trends she spotted during Jewelry Market Week that will dominate the second half of 2026.

Its app now reflects increased prices for Mozambique ruby, as well as changes to its Burma ruby charts.

The manufacturer has tapped Alicia Arnold, the former director of custom design at Tiny Jewel Box.

The revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.

The special-edition piece marks the 140th anniversary of the iconic beverage brand.






















