Events & AwardsJun 10, 2021
5 Things to Know About the JCK ShowEvents & AwardsJul 08, 2021
The Industry’s About 50/50 on Vegas This Year, Survey Shows
National Jeweler breaks down the results of its recent survey on people’s plans for the jewelry trade shows coming up in August.
From June 16-30, National Jeweler surveyed members of the industry on their plans for the Las Vegas shows in August. Read on to see what they had to say.
New York—Respondents to National Jeweler’s recent survey are divided about traveling to Las Vegas to attend the big trade shows later this summer.
Some are eager to meet with vendors and reconnect with colleagues, while others remain cautious about COVID-19 or say the late August dates don’t work for them.
A total of 515 people took the survey, with the majority of respondents, 77 percent, identifying as retailers or wholesalers/manufacturers.
Prior to 2020—a year in which COVID-19 forced the cancellation of jewelry trade shows worldwide—most respondents (77 percent) said they were frequent or regular attendees of the jewelry trade shows typically held in Las Vegas during late May/early June.
Some are eager to meet with vendors and reconnect with colleagues, while others remain cautious about COVID-19 or say the late August dates don’t work for them.
A total of 515 people took the survey, with the majority of respondents, 77 percent, identifying as retailers or wholesalers/manufacturers.
Prior to 2020—a year in which COVID-19 forced the cancellation of jewelry trade shows worldwide—most respondents (77 percent) said they were frequent or regular attendees of the jewelry trade shows typically held in Las Vegas during late May/early June.
This year, 54 percent said they still plan to attend even though the shows have been pushed back to late August. And 78 percent of those individuals are ready to go—they have their travel either partially (22 percent) or fully (56 percent) booked.
While in Vegas, survey-takers said they plan to attend: JCK Las Vegas, selected by 85 percent of respondents; Luxury by JCK, selected by 53 percent; Couture, selected by 37 percent; AGTA GemFair, selected by 36 percent; and/or the Las Vegas Antique Jewelry & Watch Show, selected by 26 percent.
Survey-takers cited their top two reasons for making the trip this year as meeting with existing vendors or clients (65 percent), and/or to meet new vendors or clients (56 percent).
Networking/social events are also a draw, cited by 48 percent of respondents, while only 20 percent of survey-takers said education is their reason for attending Las Vegas Market Week.
Conversely, 46 percent of respondents said they are not going (32 percent) or are unsure (14 percent).
The top reason for not attending was personal concerns about COVID-19 (40 percent), followed by the feeling that the shows are not necessary for their business (28 percent), and dates not working for their schedule (27 percent).
A quarter of people who answered this question marked “other,” with respondents most often writing in that they don’t want to deal with COVID restrictions—wearing a mask seemed to be a particular pain point—or the shows are too late in the year to allow for holiday buying.
“August is the wrong time for this show,” one respondent wrote, “too late for 2021 and too early for 2022.”
Among the 14 percent who are unsure, 37 percent said they are weighing the necessity of the trade shows while 34 percent are trying to determine if the dates work for them, and 28 percent have personal COVID-19 concerns.
National Jeweler conducted its return to Vegas survey between June 16 and 30.
Of the 515 respondents, about half (241) identified as retailers. The majority, 77 percent, have one store, while 13 percent operate between two and five locations. Five percent said they are an online-only retailer.
Thirty percent of survey-takers identified as manufacturers or wholesalers.
Eight percent said they are service providers and 7 percent are designers, while 4 percent identified as being association/nonprofit/education.
Five percent of respondents marked “other,” with a few writing in that they are members of the media.
More on Events & Awards
The Latest
SourcingDec 23, 2025
Mining Titan Brian Gilbertson Dies at 82The former BHP Billiton leader and Gemfields chairman is remembered for his influential leadership throughout his 50-year mining career.
MajorsDec 23, 2025
Kering to Acquire Stake in Raselli Franco GroupThe luxury titan inked a deal to acquire an initial minority stake in the jewelry manufacturer with a pathway to full ownership by 2032.
MajorsDec 23, 2025
For Future Reference Vintage Enters Bloomingdale’sThe company’s curation of unsigned vintage and estate jewelry debuted at the Bloomingdale’s in Costa Mesa, California.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
CrimeDec 22, 2025
Customs Seizes Hundreds of Fake Rolex, Cartier WatchesIn the recent multi-shipment seizure, CBP also found counterfeit Audemars Piguet, Moncler, and Chrome Hearts items.
Weekly QuizDec 18, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsDec 22, 2025
How Helzberg Is Reimagining Its StoresHelzberg’s Chief Retail Officer Mitch Maggart shared details about its tests of a new store concept rooted in an elevated luxury experience.
Recorded WebinarsDec 22, 2025
2025 Jewelry Rewind: Looking Back on an Eventful Year Jewelers of America execs and National Jeweler editors discuss tariffs, the sky-high gold price, and the engagement that broke the internet.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
MajorsDec 19, 2025
MadaLuxe Group Acquires Ippolita The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.
MajorsDec 19, 2025
LVMH Names New Bulgari CEOLaura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.
EditorsDec 19, 2025
2025 Jewelry Superlatives: A Yearbook-Style Year in Review The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.
AuctionsDec 19, 2025
Jean Schlumberger’s ‘African Cat’ Is Purr-Fection Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.
AuctionsDec 18, 2025
Audemars Piguet Reclaims Historic Pocket Watch at AuctionIt purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.
Lab-GrownDec 18, 2025
Kira Jewels Debuts Custom Lab-Grown Diamond Jewelry ServiceThe lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.
EditorsDec 18, 2025
Terry Chandler Looks Back on 40 Years of Opportunity, Change, and FriendsChandler got his start at Michelson Jewelers and has served as DCA president and CEO since 2001. He will retire at the end of the month.
WatchesDec 18, 2025
Bob’s Watches to Open Store in New York’s JFK AirportThe boutique is slated to open this week inside Terminal 8, offering pre-owned Rolex watches and more to international travelers.
Supplier BulletinDec 18, 2025
Cell Jammers Are Targeting Your Business. Here's How to Beat ThemSponsored by Digital Monitoring Products
CrimeDec 17, 2025
Man Pleads Not Guilty to Swallowing Fabergé PendantThe special-edition egg pendant ingested in a New Zealand jewelry store was recovered after a six-day wait.
EditorsDec 17, 2025
2025 Jewelry Rewind: The Best Piece of the Week PicksAssociate Editor Natalie Francisco plays favorites with Piece of the Week, selecting a standout piece of jewelry from each month of 2025.
CollectionsDec 17, 2025
Lucy Hale Stars in Jacquie Aiche’s Holiday CampaignThe “Love and Desire” campaign is inspired by the magic that follows when one’s heart leads the way, said the brand.
GradingDec 17, 2025
SSEF Announces 2025 Scholarship WinnersTwo awardees will receive free tuition for an educational course at the Swiss lab, with flights and lodging included.
MajorsDec 16, 2025
Pandora’s New CEO Will Step Up EarlyBerta de Pablos-Barbier will replace Alexander Lacik at the start of January, two months earlier than expected.
AuctionsDec 16, 2025
Suzanne Belperron, JAR Shine in Sotheby’s First Auctions at New HQSotheby’s held its first two jewelry sales at the Breuer building last week, and they totaled nearly $44 million.
ColumnistsDec 16, 2025
Beyond Unboxing: Creative Reveals to Drive Reach and EngagementHere are six ideas for making more engaging content for Instagram Reels and TikTok, courtesy of Duvall O’Steen and Jen Cullen Williams.
Events & AwardsDec 16, 2025
Diamonds Do Good Names 2026 Award RecipientsThe honorees include a notable jewelry brand, an industry veteran, and an independent retailer.
CrimeDec 15, 2025
Men Receive Life Sentences in Home Invasion Murder of Jeweler Carlos Jose Hernandez and Joshua Zuazo were sentenced to life without the possibility of parole in the 2024 murder of Hussein “Sam” Murray.
Policies & IssuesDec 15, 2025
Sara Yood Named Co-Chair of RJC Standards CommitteeYood will serve alongside Eduard Stefanescu, the sustainability manager for C.Hafner, a precious metals refiner in Germany.
