Auctions

The Royal Tiara ‘Tried On’ By Thousands Sells for $1.6M

AuctionsMay 12, 2021

The Royal Tiara ‘Tried On’ By Thousands Sells for $1.6M

Here’s how other important pieces of jewelry did at Sotheby’s auction of magnificent and noble jewels in Geneva.

20210512_Sothebys-tiara.jpg
This natural pearl and diamond tiara with ties to Europe’s House of Savoy sold for $1.6 million at Sotheby’s jewelry auction held Tuesday in Geneva.
Geneva—Sotheby’s created a social media filter to allow people around the world to try on a tiara with royal provenance, and the move definitely drummed up interest. 

The auction house put a natural pearl and diamond tiara connected to the House of Savoy up on the block Tuesday as part of its flagship “Magnificent Jewels and Noble Jewels: Part I” auction in Geneva. 

Ahead of the sale, Sotheby’s unveiled an AR filter to allow people to virtually try on the piece and take pictures with it. The auction house said users took 22,000 selfies and videos in six weeks, making it Sotheby’s most popular social media filter to date. 

The tiara ended up selling for $1.6 million to an Asian buyer, slightly above its pre-sale estimate of $1 million-$1.5 million.

Sotheby’s said the piece was one of the most important tiaras to appear on the market in recent years—it’s connected to the House of Savoy, one of the world’s oldest royal dynasties and Italy’s ruling family from 1861 to 1946.

 Related stories will be right here … 
The tiara was likely a wedding gift to Maria Vittoria dal Pozzo, who married Amadeo I of Savoy, the King of Spain from 1870-1873, in 1867. After that, it stayed in the family for more than 150 years.

It’s believed Musy Padre e Figli, court jeweler of Turin and one of Europe’s oldest goldsmiths, made the tiara.

It has graduated scroll motifs set with cushion-shaped, circular- and single-cut diamonds framing 11 slightly baroque drop-shaped natural pearls, and can also be worn as a necklace. 

Also during Tuesday’s jewelry auction in Geneva, Sotheby’s offered what it said is the largest Kashmir sapphire ever to appear at auction.

The 55.19-carat stone was sold as part of a 1930s brooch formerly in the collection of Maureen Constance Guinness, Marchioness of Dufferin and Ava (1907-1998). The sapphire is set alongside another large Kashmir sapphire weighing 25.97 carats and diamond accents. 


Graff bought the brooch, paying $3.9 million for the piece, above its highest pre-sale estimate of $3 million.

Both the tiara and the sapphire brooch were presented alongside an important noble collection comprising seven jewels, all of which sold for a total of $19.8 million.

The collection included two necklaces by Harry Winston, also acquired by Graff—one set with a cushion-shaped 126.43-carat Ceylon sapphire ($2.3 million) and another sapphire and diamond piece with a detachable pendant set with a 111.73-carat cushion-shaped Ceylon sapphire ($4.7 million).

Meanwhile, a circa 1974 Harry Winston brooch/pendant set with a 104.40-carat pear-shaped Colombian emerald sold for just above its pre-sale high by garnering $1.9 million, while an 80.45-carat step-cut Colombian emerald and diamond brooch/pendant fell within its range when it garnered $3.5 million.

The Magnificent Jewels and Noble Jewels: Part I auction totaled $56 million, with 70 percent of participants bidding online. 

The Latest

My Next Question, Episode 5: Amanda Gizzi, Michelle Graff, Frank Everett
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in Perspective

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Springer’s Jewelers new flagship rendering
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury Shoppers

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

Nina Pugliese
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial Scholarship

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

PG-05-SHOT-2-LUCIDA.033 1.png
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in Vegas

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

WFDB International Summit
SourcingMay 21, 2026
Botswana, Angola Join WFDB

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

Weekly QuizMay 21, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Jewelry scam flyer and police officer handing flyer to elderly man
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting Seniors

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

New Adornment & Theory jewelry store in West Town, Chicago
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Couture Show Logo
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Morgan P. Richardson
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEO

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

Audemars Piguet x Swatch white Royal Pop watch
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused Pandemonium

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

Chris Ploof Modern Electrum Collection Milgrain Rows and Diamonds Ring
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Metal Modern

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Ellen and Michael Fruchtman
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

Peter Smith and National Jeweler contributor
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales Truths

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

Edahn Golan, Tenoris co-founder and National Jeweler contributor
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine Jewelry

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

Foundrae Limitless Expansion of Joy and Hope Collection Campaign Imagery
CollectionsMay 18, 2026
Foundrae’s New Collection Taps Into Joy

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

Inchiquin emerald
CollectionsMay 18, 2026
Hancocks London Acquires Historic ‘Inchiquin’ Emerald

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

JCK Industry Fund Logo
Events & AwardsMay 18, 2026
Here Are the 2026 JCK Industry Fund Grant Recipients

This is what the nine recipients plan to do with the funds.

MJSA Education Foundation and Jewelers of America
Events & AwardsMay 15, 2026
JA, MJSA To Sponsor Roundtable at TJS

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

Three gold rings set with yellow- and brown-hued diamonds
SourcingMay 15, 2026
State of Diamonds: The Way Forward for Natural Diamonds

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

DeBeeers_Bridal_Display_Dune_1872x1052.jpg
Supplier BulletinMay 14, 2026
A Diamond Is Forever Continues Desert Diamonds – Bridal Reinvigorated

Sponsored by A Diamond Is Forever

Faceting Apprentice gem cutting school
SourcingMay 14, 2026
State of Colored Stones: The Spirit of Young American Gemstone Cutters

The next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.

Ocean Dream diamond
AuctionsMay 14, 2026
‘Ocean Dream’ Makes Waves at Christie’s, Fetching $17M

It was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.

Stock image of police cars with their lights on
CrimeMay 14, 2026
Second Man Arrested in Florida Pawn Shop Shooting

Members of the U.S. Marshals Task Force took a 22-year-old man into custody. He was charged with tampering with evidence.

Stock image of crime scene with police cars and crime scene tape
CrimeMay 13, 2026
JSA’s 2025 Crime Report Shows ‘Concerning’ Rise in Violence

While the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.

Jack Sutton Jewelers
IndependentsMay 13, 2026
New Orleans Jeweler Closing Canal Place Store

Jack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.

Winston Red Diamond painting by Reena Ahluwalia
SourcingMay 13, 2026
Smithsonian Acquires ‘Winston Red’ Diamond Painting

Reena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy