Auctions

The Royal Tiara ‘Tried On’ By Thousands Sells for $1.6M

AuctionsMay 12, 2021

The Royal Tiara ‘Tried On’ By Thousands Sells for $1.6M

Here’s how other important pieces of jewelry did at Sotheby’s auction of magnificent and noble jewels in Geneva.

20210512_Sothebys-tiara.jpg
This natural pearl and diamond tiara with ties to Europe’s House of Savoy sold for $1.6 million at Sotheby’s jewelry auction held Tuesday in Geneva.
Geneva—Sotheby’s created a social media filter to allow people around the world to try on a tiara with royal provenance, and the move definitely drummed up interest. 

The auction house put a natural pearl and diamond tiara connected to the House of Savoy up on the block Tuesday as part of its flagship “Magnificent Jewels and Noble Jewels: Part I” auction in Geneva. 

Ahead of the sale, Sotheby’s unveiled an AR filter to allow people to virtually try on the piece and take pictures with it. The auction house said users took 22,000 selfies and videos in six weeks, making it Sotheby’s most popular social media filter to date. 

The tiara ended up selling for $1.6 million to an Asian buyer, slightly above its pre-sale estimate of $1 million-$1.5 million.

Sotheby’s said the piece was one of the most important tiaras to appear on the market in recent years—it’s connected to the House of Savoy, one of the world’s oldest royal dynasties and Italy’s ruling family from 1861 to 1946.

 Related stories will be right here … 
The tiara was likely a wedding gift to Maria Vittoria dal Pozzo, who married Amadeo I of Savoy, the King of Spain from 1870-1873, in 1867. After that, it stayed in the family for more than 150 years.

It’s believed Musy Padre e Figli, court jeweler of Turin and one of Europe’s oldest goldsmiths, made the tiara.

It has graduated scroll motifs set with cushion-shaped, circular- and single-cut diamonds framing 11 slightly baroque drop-shaped natural pearls, and can also be worn as a necklace. 

Also during Tuesday’s jewelry auction in Geneva, Sotheby’s offered what it said is the largest Kashmir sapphire ever to appear at auction.

The 55.19-carat stone was sold as part of a 1930s brooch formerly in the collection of Maureen Constance Guinness, Marchioness of Dufferin and Ava (1907-1998). The sapphire is set alongside another large Kashmir sapphire weighing 25.97 carats and diamond accents. 


Graff bought the brooch, paying $3.9 million for the piece, above its highest pre-sale estimate of $3 million.

Both the tiara and the sapphire brooch were presented alongside an important noble collection comprising seven jewels, all of which sold for a total of $19.8 million.

The collection included two necklaces by Harry Winston, also acquired by Graff—one set with a cushion-shaped 126.43-carat Ceylon sapphire ($2.3 million) and another sapphire and diamond piece with a detachable pendant set with a 111.73-carat cushion-shaped Ceylon sapphire ($4.7 million).

Meanwhile, a circa 1974 Harry Winston brooch/pendant set with a 104.40-carat pear-shaped Colombian emerald sold for just above its pre-sale high by garnering $1.9 million, while an 80.45-carat step-cut Colombian emerald and diamond brooch/pendant fell within its range when it garnered $3.5 million.

The Magnificent Jewels and Noble Jewels: Part I auction totaled $56 million, with 70 percent of participants bidding online. 

The Latest

Brilliant Earth Jane Goodall olive branch necklace and earrings
FinancialsMay 07, 2026
Brilliant Earth Appeals to Higher-Income Shoppers in Q1

The jewelry retailer noted resilience among its higher-end customers while demand softened for its lower-priced offerings.

Billy Welshoff
MajorsMay 07, 2026
Gannon & Scott Names New Regional Account Executive

In his new role, sales specialist Billy Welshoff will focus on the eastern United States.

José Gaztelu
WatchesMay 07, 2026
Chrono24 Names New CEO

José Gaztelu has been promoted to the role, which has been vacant since last year.

Antique Jewelry & Watch Show
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las Vegas

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Jewelers of America Logo
Events & AwardsMay 07, 2026
JA Accepting Applications for 2026 Scholarship Program

It has also opened the application period for the Seymour & Evelyn Holtzman Bench Scholarship through June 30.

Weekly QuizApr 30, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
White and yellow rough diamonds from the Ekati Diamond Mine
SourcingMay 06, 2026
Canada’s Oldest Diamond Mine Faces Uncertain Future

The owner of the Ekati mine, which opened in 1998, has filed for insolvency protection amid the significant decline in diamond prices.

Pandora lab grown diamond rings
FinancialsMay 06, 2026
Pandora to Add Carbon Footprint Info to Lab-Grown Diamonds

The company announced the change alongside its Q1 results, which showed that the jewelry brand’s year is off to a shaky start.

lvajws image 1.jpg
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the Globe

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Saks Fifth Avenue door sign
MajorsMay 06, 2026
Saks Global Begins Layoffs, Reorganization Plans Approved

The retailer will cut 16 percent of its corporate workforce as part of its plan to exit bankruptcy.

Met Gala 2026 Beyonce, Lisa Manobal, Hailey Bieber
EditorsMay 05, 2026
This Ohio Designer’s Jewelry Made It to the Met Gala

Megan Piccione dressed Lauren Wasser in layers of diamond jewelry, making her stand out in a crowd that included celebrities like Beyoncé.

Doug Hucker
SourcingMay 05, 2026
Doug Hucker Returns to His Roots

Following decades of association leadership, the “semi-retired” colored gemstone expert is turning his focus to gemstone education.

New York City FC winning the Philip F. Anschutz MLS Cup Trophy in 2021
Events & AwardsMay 05, 2026
AMNH to Showcase Famous Jewelry, Trophies in Sports History

The museum’s new exhibition will feature one of Jesse Owen’s Olympic medals, Yogi Berra’s crown, Super Bowl rings, and more.

Exhibitor at JIS
Events & AwardsMay 05, 2026
JIS Launches Brand Exposure Program

The new program provides access to media exposure and editorial opportunities for exhibitors and retailers.

Melanie Georgacopoulos Eclipse Collection Campaign Imagery
CollectionsMay 04, 2026
Melanie Georgacopoulos Turns Pearls Into Light for ‘Eclipse’ Collection

The “Eclipse” jewelry collection captures the fleeting moment where light and shadow align though onyx, diamonds, and freshwater pearls.

National Jeweler columnist Sherry Smith, partner at The Retail Smiths
ColumnistsMay 04, 2026
The Key Mindset for Better Trade Show Buying

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

Mugshot of 20-year-old Landen Julian Ballard of Vero Beach, Florida
CrimeMay 04, 2026
Pawn Shop Manager Shot, Killed in Florida

Lazaro Rodriguez Vega was murdered inside Cash Out Gold and Silver in Fort Pierce. A 20-year-old man has been charged in the case.

Gild Zadok, Segev Zadok, and Jonathan Zadok at Austin park
IndependentsMay 04, 2026
Zadok Jewelers, Austin Parks Foundation Support Wildflower Preservation

A portion of every engagement ring sold in its Austin showroom will support the care and preservation of Austin’s wildflowers and green spaces.

Gemist new retailer offering
TechnologyMay 01, 2026
Gemist, Saban Onyx Partner on Retailer-Focused Customization Offering

Their partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.

Hand putting gas pump in car
SurveysMay 01, 2026
Consumer Confidence Inches Up in April Despite Rising Gas Prices

Respondents were concerned about the Middle East conflict and how it will impact their finances.

Tiffany & Co. Blue Book 2026: Hidden Garden Butterfly Diamond Necklace
CollectionsMay 01, 2026
A ‘Hidden Garden’ Emerges in Tiffany & Co.’s 2026 Blue Book

Our Piece of the Week, the “Butterfly” necklace, showcases a 7.02-carat oval diamond set between diamond, platinum, and 18-karat gold wings.

The Retail Smiths partner and National Jeweler columnist Peter Smith
ColumnistsApr 30, 2026
Peter Smith: A Sleazy Salesman and the Case for Regret Avoidance

Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.

Claire’s new summer campaign
MajorsApr 30, 2026
Claire’s New Summer Campaign Is a Sensory Wonderland for Gen Alpha

“A Girl SMR at Claire’s” celebrates girlhood through the five senses with stacked jewelry, slime toys, scented accessories, and ASMR.

Cartier London Crash Watch
AuctionsApr 30, 2026
Vintage Cartier Watch Crashes Through Records, Selling for $2M

Believed to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.

Police cars
CrimeApr 30, 2026
Masked Group Uses Hammers, Pepper Spray in Texas Jewelry Store Robbery

Officials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.

OAR26_NJ_bulletin_1872x1052_01.jpg
Supplier BulletinApr 30, 2026
OROAREZZO 2026: The B2B Event for Italian Excellence in Goldsmith, Jewelry and Silver Manufacturing

Sponsored by OROAREZZO International Jewelry Exhibition

Tiffany & Co. Mother’s Day email opt out
TechnologyApr 29, 2026
The Thought Process Behind the Mother's Day Email Opt-Out

Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.

Dick Abbott
IndependentsApr 29, 2026
Dick Abbott to Retire From The Edge

The Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy