The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”
What you might have missed
Here are the top five stories on NationalJeweler.com from June 21 to 27, according to Google Analytics.

New York--Here are the top five stories on NationalJeweler.com from June 21 to 27, according to Google Analytics.
1. About Retail: An American takes on Paris
Pennsylvania retailer Susan Fotos has become the U.S. distributor for “The Paris Bracelet,” a price-point, self-purchase item she hopes will make a splash in this market, à la Alex and Ani.
2. Jeweler moves $57K in inventory with special sale
Steven and Tricia LaBiche, owners of LaBiche Jewelers in Mississippi, gave customers one hour to line up and reserve a chance to shop for inventory with a 60 percent discount.
3. Jeweler lets clients take rings on a test run
Love Affair Diamonds in Gig Harbor, Wash. is trying out a “Try Before You Buy” program, which lets prospective customers wear an engagement ring setting around for a few days before they decide if it’s the one they want.
4. Endless opens its first standalone store
Located in Estonia, the shop is operated in partnership with a distributor, and Endless has indicated that it will launch the same kind of operation in the U.S. in the next 12 to 18 months.
5. Adweek: Shinola’s the ‘coolest brand in America’
After the Detroit-based watch company was featured in a segment on Jimmy Kimmel Live, the magazine explored Shinola’s rise to stardom.
The Latest

The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”


The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.






















