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Taylor Swift’s ‘Elizabeth Taylor’ Video Puts Jewelry Front and CenterIconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.
OtherJun 28, 2015
What you might have missed
Here are the top five stories on NationalJeweler.com from June 21 to 27, according to Google Analytics.
The About Retail article about “The Paris Bracelet,” a price-point item being distributed in the United States by a Pennsylvania jeweler, was the most-read story on National Jeweler last week.
New York--Here are the top five stories on NationalJeweler.com from June 21 to 27, according to Google Analytics.
1. About Retail: An American takes on Paris
Pennsylvania retailer Susan Fotos has become the U.S. distributor for “The Paris Bracelet,” a price-point, self-purchase item she hopes will make a splash in this market, à la Alex and Ani.
2. Jeweler moves $57K in inventory with special sale
Steven and Tricia LaBiche, owners of LaBiche Jewelers in Mississippi, gave customers one hour to line up and reserve a chance to shop for inventory with a 60 percent discount.
3. Jeweler lets clients take rings on a test run
Love Affair Diamonds in Gig Harbor, Wash. is trying out a “Try Before You Buy” program, which lets prospective customers wear an engagement ring setting around for a few days before they decide if it’s the one they want.
4. Endless opens its first standalone store
Located in Estonia, the shop is operated in partnership with a distributor, and Endless has indicated that it will launch the same kind of operation in the U.S. in the next 12 to 18 months.
5. Adweek: Shinola’s the ‘coolest brand in America’
After the Detroit-based watch company was featured in a segment on Jimmy Kimmel Live, the magazine explored Shinola’s rise to stardom.
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