With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.
What you might have missed
Here are the top five stories posted on NationalJeweler.com between March 29 and April 4, according to Google Analytics.

New York--Here are the top five stories on NationalJeweler.com from March 29 to April 4, according to Google Analytics.
1. 30-carat purple diamond being offered at tender
Fusion/Hennig Tenders is selling a 30.80-carat piece of purple rough discovered in the tailings plant of the Superkolong mine in South Africa.
2. 6 display changes that will increase sales
Stocking bridal merchandise by style instead of vendor and looking like the store you want to become are two ways retailers can increase revenues, an author and consultant said in an education session held Wednesday at AGS Conclave 2015.
3. Pandora now selling online in the United States
The brand’s U.S. e-store opened for business last Tuesday, offering the full range of Pandora jewelry direct to consumers in the market.
4. 6 arrested, jewelry recovered in smash-and-grab
A half-dozen individuals who might be linked to a Detroit-based robbery crew were arrested earlier this month after smashing showcases and stealing jewelry from a Jared store near South Bend, Ind.
5. David Yurman names new CEO
Longtime board member Gabriella Forte will head the company, taking over for David Yurman, who has been serving as an interim CEO since February 2014.
The Latest

Laughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.

The California jeweler is renovating its store in Fresno, with plans to show off the new space in December.

Submit your pieces for a chance to win in this year's competition.

A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.


The deadline to apply is Nov. 13.

The auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Zaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.

Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.

The British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.

The “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.

Nelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.

Cat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.

Arnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.

The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.

The stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.

Engagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.

Former Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.

The veteran luxury packaging executive was appointed to help the company grow its North American business.

Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).

The labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.

“Chicago Collects: Jewelry in Perspective” at the Oshkosh Public Museum will feature works by Fabergé, Lalique, and Louis Comfort Tiffany.

The “Worn Well” collection is Catbird's take on classic men's jewelry.

This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.

The former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.

The employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.






















