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What you might have missed

OtherMar 22, 2015

What you might have missed

Swarovski’s official launch into fine jewelry and the rising average spend on engagement rings were two of the top stories on National Jeweler last week. 

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These earrings, made in 14-karat rose gold and set with diamonds, are part of the “Petal” family of design in Swarovski’s new line of fine jewelry, launching in independent jewelry retailers and the brand’s boutiques.

New York--Here are the five most popular stories on NationalJeweler.com from March 15 to 21, according to Google Analytics.

1. Swarovski officially dives into fine jewelry
In time for its 120th anniversary, Swarovski has announced that it is introducing its first ongoing line of fine jewelry, a move that will help it reach a new group of consumers.

2. Average engagement ring spend inches closer to $6K
The average amount couples are spending on their weddings went up in 2014, including what they’re paying for engagement rings, according to a recent survey from The Knot.

3. Industry saw smash-and-grab ‘explosion’ in 2014’
While overall jewelry crime continued to trend downward in 2014, there was a spike in the number of smash-and-grab robberies due primarily to two large gangs.

4. World’s largest diamond factory opens in Singapore
IIa Technologies said it has a commercially viable process for creating high-quality, Type IIa diamonds at a new 200,000 square-foot facility.

5. Breitling connects chronograph with smartphone
The brand’s new Caliber B55 Connected can record information from the wristwatch onto a smartphone, and the watch’s settings can be controlled from the phone as well.

 

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

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