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What you might have missed
Here are the top five stories published on NationalJeweler.com last week, according to Google Analytics.
The “world’s largest engagement ring” rests outside Smyth Jewelers in Timonium, Md. A story on the creation of this enormous bit of bling was the most-read article on National Jeweler last week.
New York--Here are the top five stories on NationalJeweler.com from Oct. 11 to 17, according to Google Analytics.
1. Retailer unveils ‘world’s largest engagement ring’
But it’s not what one might think. Smyth Jewelers worked with its advertising agency and Uneek jewelry to create a 17-foot tall engagement ring that’s definitely a conversation piece.
In a preview of the upcoming Lueur antique jewelry show, National Jeweler showcased 10 pieces of jewelry that’ll be on display at the Javits Center in New York next week.
3. Is your store relevant?
Peter Smith says the answer is no if a store isn’t open enough, doesn’t respond to customers’ emails or voicemails, and doesn’t have merchandise that tells a cohesive story.
4. Vacheron creates world’s most complicated watch
Commissioned by a private client, Vacheron Constantin’s new Ref. 57260 is a one-of-a-kind, double-dial watch boasting 57 complications and more than 2,800 components.
5. About Retail: J.R. Dunn’s Humane approach
The Florida jeweler is giving its local Humane Society a boost by sponsoring pet adoptions and sharing a photo of one animal in need of a good home on its Facebook page every week.
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