Sponsored by the Gemological Institute of America
What you might have missed
Here are the top five stories published on NationalJeweler.com last week, according to Google Analytics.

New York--Here are the top five stories on NationalJeweler.com from Oct. 11 to 17, according to Google Analytics.
1. Retailer unveils ‘world’s largest engagement ring’
But it’s not what one might think. Smyth Jewelers worked with its advertising agency and Uneek jewelry to create a 17-foot tall engagement ring that’s definitely a conversation piece.
In a preview of the upcoming Lueur antique jewelry show, National Jeweler showcased 10 pieces of jewelry that’ll be on display at the Javits Center in New York next week.
3. Is your store relevant?
Peter Smith says the answer is no if a store isn’t open enough, doesn’t respond to customers’ emails or voicemails, and doesn’t have merchandise that tells a cohesive story.
4. Vacheron creates world’s most complicated watch
Commissioned by a private client, Vacheron Constantin’s new Ref. 57260 is a one-of-a-kind, double-dial watch boasting 57 complications and more than 2,800 components.
5. About Retail: J.R. Dunn’s Humane approach
The Florida jeweler is giving its local Humane Society a boost by sponsoring pet adoptions and sharing a photo of one animal in need of a good home on its Facebook page every week.
The Latest

The 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.

The West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

This past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.


The brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Located on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.

The new location continues the brand’s celebration of its 25th anniversary.

The online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.

She will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.

Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.

The jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.

The company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.

He is remembered for his successful entrepreneurship, generosity, and dedication to his family.

The jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.

Welcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

“The Jewelry Book” comes out this September.

The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

AGS also named the recipient of its “Women in Leadership” scholarship.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.