From a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.
What you might have missed
Here are the top five stories published on NationalJeweler.com last week, according to Google Analytics.
New York--Here are the top five stories on NationalJeweler.com from Oct. 4 to 10, according to Google Analytics.
1. The History Behind … Art Deco
The latest in National Jeweler’s The History Behind series explores one of the most popular and influential periods in jewelry design, the Art Deco era.
DeBeers announced last week that its new Forevermark commercials, which include the iconic tagline “A Diamond is Forever,” will begin airing in the United States early next month. Watch the 60-second version here.
3. David Yurman ventures into color for this season’s ads
The jewelry brand will launch its first color advertising campaign this holiday season, featuring Kate Moss, the longtime face of David Yurman, as well as newcomer Anna Ewers.
4. Hearts on Fire’s holiday ad blitz
In response to retailers’ requests for more advertising, Hearts On Fire is providing jewelers with more than 25 commercials to choose from this holiday season.
5. HRD Antwerp grades 3.09-carat lab-grown diamond
The brilliant-cut stone has a color grade of I and a clarity of VS2, the laboratory announced recently.
The Latest

Groundbreaking New Mexico Governor-elect Deb Haaland wore the earrings, our Piece of the Week, when she declared victory on Tuesday.

Jost goes on an epic journey, traversing rough seas and encountering a cyclops, to discover the perfect holiday gift.

With customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.

Sponsored by GCAL by Sarine


From shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.

The designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.

“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.

The lab will bring back its complimentary next-day service for some reports starting next week.

A Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.

New collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.

The citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.

Lanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.

A replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.

Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.

To enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.

The grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.

The winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.

The rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.

It is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.

Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.

The jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.

Spectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.

Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.

Alexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.




















