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What you might have missed
Here are the top five stories published on NationalJeweler.com last week, according to Google Analytics.
New York--Here are the top five stories on NationalJeweler.com from Oct. 4 to 10, according to Google Analytics.
1. The History Behind … Art Deco
The latest in National Jeweler’s The History Behind series explores one of the most popular and influential periods in jewelry design, the Art Deco era.
DeBeers announced last week that its new Forevermark commercials, which include the iconic tagline “A Diamond is Forever,” will begin airing in the United States early next month. Watch the 60-second version here.
3. David Yurman ventures into color for this season’s ads
The jewelry brand will launch its first color advertising campaign this holiday season, featuring Kate Moss, the longtime face of David Yurman, as well as newcomer Anna Ewers.
4. Hearts on Fire’s holiday ad blitz
In response to retailers’ requests for more advertising, Hearts On Fire is providing jewelers with more than 25 commercials to choose from this holiday season.
5. HRD Antwerp grades 3.09-carat lab-grown diamond
The brilliant-cut stone has a color grade of I and a clarity of VS2, the laboratory announced recently.
The Latest

The 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.

The West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

This past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.


The brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Located on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.

The new location continues the brand’s celebration of its 25th anniversary.

The online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.

She will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.

Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.

The jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.

The company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.

He is remembered for his successful entrepreneurship, generosity, and dedication to his family.

The jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.

Welcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

“The Jewelry Book” comes out this September.

The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

AGS also named the recipient of its “Women in Leadership” scholarship.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.