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New MJSA tool connects members with retailers
MJSA has debuted a new benefit for its members, called Retail Link, to help them promote their latest designs and finished jewelry to a network of retail customers.
MJSA’s new "Retail Link," expected to launch this spring, will be in print and online, sent to more 20,000 retail connections.
Attleboro, Mass.--MJSA has debuted a new benefit for its members, called Retail Link, to help them promote their latest designs and finished jewelry to a network of retail customers.
The MJSA Retail Link will be a biannual print and digital publication distributed to more than 20,000 retailers of various sizes, including independent retailers as well as majors such as Kohl’s, Macy’s, Walmart, and Nordstrom. It is expected to launch this spring.
MJSA standard-level members will receive free placement in the publication that includes an image, descriptive text, and information like delivery times and terms, selling points and customization options.
The deadline for interested members to submit this information is March 20.
Retail Link also will include articles about current fashion and consumer trends as well as tips for customization.
“While our shows and other publications, including MJSA Expo New York and MJSA Journal, primarily connect manufacturers and designers with suppliers to the trade, the Retail Link will focus on the other side of the supply chain, providing a convenient way for retailers to see our members’ finished jewelry,” MJSA President and CEO David Cochran said.
Free product placements and discounted advertising opportunities are available to MJSA’s Standard members only.
For more information, contact Betty Costa, manager of customer service, by calling 1-800-444-6572, ext. 3050, by emailing betty.costa@mjsa.org, or visiting MJSA.org.
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