This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.
What you might have missed
Identifying people ‘wired’ for sales and a story that focused on the supply and demand dynamics for alexandrite were among the site’s most popular stories last week.
New York--Here are the five most popular stories from NationalJeweler.com and the top three from the website’s blog, 10X, for the week of Sept. 21 to 27, according to Google Analytics.
NationalJeweler.com
1. How to identify people ‘wired’ for sales. This Q&A focused on a new book by Leo Schachter & Co. executive Peter Smith that details how to identify the job candidates who possess the traits that make successful salespeople.
2. Analysts speculate the end is near for Sears. Sliding sales, growing losses and the details of recent loan given to the retailer by its own CEO have at least one analyst singing The End when he thinks about the Hoffman Estates, Ill.-based retailer.
3. Rocks On: Hard to find alexandrite picks up in price. This month’s Rocks On examines the supply and demand dynamics for alexandrite, and shows examples of recent pieces created with this color-changing stone.
4. 75 years of Cartier history to go on display. Beginning in November, the Denver Art Museum will be the exclusive host of an exhibition of more than 250 objects created by Cartier between 1900 and 1975.
5. Mikimoto unveils new global ad campaign. The pearl brand is set to launch its first new global advertising campaign in more than a decade this fall.
10X Blog
1. Should jewelers hide price tags? Editor-in-Chief Michelle Graff asks the question following a report by NPR on a jewelry store in Brooklyn that chooses to do so, but may be changing its ways.
2. Using jewelry to harness human energy. Associate Editor Brecken Branstrator writes about an industrial designer with an interesting take on the future potential uses of jewelry.
3. A gemstone cap that can read your mind. Keeping a focus on the unusual, Branstrator details a gemstone cap that is the modern-day equivalent of the mood ring.
The Latest

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.


The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

The updated catalog has a newly dedicated section for gift wrapping.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.
























