From a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.
Supplier News: Simon G. debuts new website, ads
Simon G. has unveiled a redesigned website, timed to coincide with the launch of its new advertising campaign, “Reclaim.”

New York--Simon G. has unveiled a redesigned website, timed to coincide with the launch of its new advertising campaign, “Reclaim.”
The new website uses cloud-based IBM technology to give Simon G. analytics about the site’s users that allow it to evolve according to the market and provide advanced personalization.
Added features of the site, which is designed to drive consumers to their nearest Simon G. retailer to make a purchase, include advanced retailer location services, responsive design to ensure that it adapts to all devices, a “smart filter” that browses Simon G.’s inventory of pieces to make suggestions based on user preferences, customizations options, social sharing and live customer support.
Concurrent with the site’s launch is the rollout of the new “Reclaim” ad campaign, which invites couples to reclaim their love for one another with intimate moments and acts of kindness.
In addition to including the imagery on the new website, there will be print ads, billboards and ads on other website for the campaign.
Simon G. also is hosting a giveaway on its website now through Oct. 24, asking fans to share photos of how they’re reclaiming their love. It’s being promoted through the brand’s social media channels and will allow fans to vote for their favorite submission through Facebook.
LGBT jewelry being carried in more Ben Bridge stores
Rony Tennenbaum’s bridal jewelry collection is expanding to three more Ben Bridge Jeweler locations on the West Coast.
The retailer now will carry the designer’s jewelry, which was created for the LGBT (lesbian, gay, bisexual and transgender) community, in its locations in Seattle, San Diego and Los Angeles, building on its presence in two of Ben Bridge’s Washington stores.
Tennenbaum’s jewelry also is carried in Rogers & Hollands and Sparkle in Chicago, Tapper’s Diamonds and Fine Jewelry in Michigan, Kingston Fine Jewelry in Kingston, N.Y., and Christensen & Rafferty in San Francisco and Richmond, Va.
Sarine now offering a Real View
Sarine Technologies has unveiled a new development in its online diamond imaging technology that allows for a more realistic perception of how the stone looks, the company said.
Sarine launched the Real View feature to its existing Sarine Loupe product, adding a clear perception of how the diamond looks in real life to help the buyer make a more informed decision.
The enhanced Loupe is based on two layers of imaging, according to Sarine. The
The patented technology effectively provides a virtual 3-D diamond image with optional magnification capabilities to nearly microscopic levels.
A new light on the horizon from GemOro
GemOro has released its Horizon LED light to provide natural daylight illumination for diamond and gemstone color grading.The lamp also can be placed on the counter for showing jewelry with its bright-yet-cool high-power LED lights. It also has a USB port to provide a charging station for smartphones.
Available in slate and black, the Horizon LED lamp is priced at $119.95 and is available from all GemOro dealers worldwide.
To find the nearest authorized dealer, visit GemOro’s online or contact the company at 1-800-527-0719.
The Latest

Groundbreaking New Mexico Governor-elect Deb Haaland wore the earrings, our Piece of the Week, when she declared victory on Tuesday.

Jost goes on an epic journey, traversing rough seas and encountering a cyclops, to discover the perfect holiday gift.

With customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.

Sponsored by GCAL by Sarine


From shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.

The designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.

“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.

The lab will bring back its complimentary next-day service for some reports starting next week.

A Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.

New collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.

The citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.

Lanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.

A replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.

Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.

To enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.

The grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.

The winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.

The rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.

It is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.

Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.

The jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.

Spectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.

Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.

Alexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.




















