As demand for custom jewelry grows, the company is expanding its services to support retailers.
This 15-Carat Pink Diamond Sold for $26 Million
“The Spirit of the Rose” stole the show at Sotheby’s Geneva jewelry auction, while white diamonds put on a strong performance as well.

Geneva—“The Spirit of the Rose,” a nearly 15-carat fancy vivid purple-pink diamond sold for 24.4 million Swiss francs, or $26.6 million, at a Sotheby’s jewelry auction Wednesday.
The stone sold at the low end of its pre-sale estimated range of $23 million to $38 million, but still set a new world auction record for a purple-pink diamond.
Mined, cut and put up for sale by Alrosa and graded by the Gemological Institute of America, the 14.83-carat stone is an oval modified brilliant-cut diamond that is internally flawless.
Benoit Repellin, head of the Magnificent Jewels auction at Sotheby’s Geneva, described the stone as “a wonder of nature, steeped in Russia’s century-long diamond tradition and cultural heritage.”
“It fully deserves the price achieved tonight, which is also testament to the growing appreciation, and awareness of the great scarcity of pink diamonds around the world,” he said in a press release.
Repellin noted that as the stones become more limited, the pieces will only grow more prized.
The Argyle Mine in Australia, famous for its red, pink and purple diamonds, closed earlier this month.
Alrosa cut the diamond from the largest chunk of pink rough ever mined in Russia, a 27.85-carat diamond unearthed in July 2017 at the Ebelyakh deposit in northeastern Russia.
The rough was named “The Nijinsky” after legendary ballet dancer and choreographer Vaslav Nijinsky.
“The Spirit of the Rose” is another nod to the ballet world, named after “La Spectre de la Rose,” a ballet performed by the Ballets Russes company in Monaco in 1911.
Carine Roitfeld, former editor-in-chief of Vogue Paris, put her own spin on “La Spectre de la Rose,” crafting a contemporary performance of the dance as part of a virtual event held by Sotheby’s ahead of the sale.
The Spirit of the Rose was the star of Sotheby’s jewelry auction, but other lots garnered significant attention as well, delaying the diamond’s debut by about an hour.
All 11 white diamonds for sale found buyers, garnering a combined total of 8.1 million Swiss Francs, or $8.9 million, surpassing the high-end estimate of 6.6 million Swiss Francs, or $7.2 million.
Ten out of 11 of the diamond lots sold above their pre-sale estimates.
The auction’s top lot by dollar amount was an 18.03-carat D flawless cushion-shaped
Other notable sales include a ruby and diamond necklace dating to about 1880. The garland-design necklace features circular-cut, cushion- and pear-shaped rubies and diamonds.

Featuring mostly Burmese rubies, it sold for 697,600 Swiss Francs, or $760,815, well above its highest estimate of $306,318.
A sapphire and diamond ring from the late 19th century (pictured below) nearly tripled its highest pre-sale estimate.

Featuring a 9.08-carat cabochon Kashmir sapphire and single-cut diamonds, the ring sold for 151,200 Swiss Francs, or $164,901.
A diamond and emerald parure from around 1770 was another standout, garnering 988,000 Swiss Francs, or $1.1 million.

The pieces are from the collection of Manuel de Guirior y Portal, the viceroy of New Granada and, later, Peru. He sourced the emeralds from Colombia as a gift to his wife, Dona Maria Ventura de Guirior y Otazu.
For full results, visit Sothebys.com.
The Latest

The mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.

Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.


He retired last month after 28 years traveling the world to source the very best gemstones for his family’s jewelry business, Oscar Heyman.

The charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The organization elected its youngest vice president as it looks to draw in fresh talent.

Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.

The medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.

Sponsored by The INSTORE Jewelry Show 2025

Globally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.

The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.

Production at the mine in Canada’s Northwest Territories topped 1 million carats in Q2, the third consecutive quarter of growth.

A new slate of Learning Workshops will take place in Oklahoma, Mississippi, and Georgia.

The middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.

It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.

The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.

Jake Duneier and Danielle Duneier-Goldberg have stepped into the roles of CEO and president, respectively.

The “Impermanence” collection contemplates nature through the Japanese art of Ikebana (flower arranging) and philosophy of wabi-sabi.

The Texas-based jewelry retailer has set up shop in Tennessee and Arizona.

Eric Ford will step into the role, bringing with him decades of experience.

In addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.

The “Celestial Blue” capsule collection campaign features Olympian Kateryna Sadurska.

The seasonal store, located in Mykonos, Greece, offers exclusive events, personal styling, and curated experiences.

The New England jeweler is hosting a bridal event for the month of August.