Emmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.
Marie Antoinette’s Pearl and Diamond Pendant Sells for $36M
It was part of Sotheby’s “Royal Jewels from the Bourbon-Parma Family” jewelry auction, a white-glove sale that exceeded expectations.

Geneva—Not surprisingly, the recent auction of jewelry and other items from the collection of the Bourbon-Parma family proved to be quite a hit.
“Royal Jewels from the Bourbon-Parma Family,” held Wednesday at Sotheby’s Geneva, featured lots once owned by Queen Marie Antoinette, King Charles X of France, the archdukes of Austria and the dukes of Parma.
The sale totaled $53.1 million, which was more than seven times the pre-sale high estimate of $7 million and a record for any sale of royal jewels, according to Sotheby’s. It topped the $50.3 million garnered when Sotheby’s sold Duchess of Windsor’s jewelry in 1987.
The 100-lot jewelry auction was also a white-glove sale, meaning not a single lot went unsold.
Many, in fact, blew away their pre-sale estimates, including the highlight: Marie Antoinette’s pearl and diamond pendant.
The piece went for $36.2 million, smashing its pre-sale estimate of $1-$2 million and setting a new auction record for a natural pearl.
The pendant was one of 10 pieces in the sale that once belonged to Marie Antoinette.
Armed with a fascinating backstory, the French queen’s jewels went for a combined $42.7 million, about 15 times the highest pre-sale estimate of $2.9 million.
Before she was taken into captivity, Marie Antoinette wrapped her pearls, diamonds and rubies in cotton, placed them in a wooden chest and sent them to Brussels.
From there, they were taken to Vienna to go into the safekeeping of her nephew, the Austrian Emperor, and were given to Marie Antoinette’s daughter, Madame Royale, following her release in 1795.
The jewels were then passed on to the Bourbon-Parma family, where they remained for the next two centuries.
Other highlights from the queen’s jewelry collection included the three-strand necklace strung with pearls from her personal collection seen below, which Sotheby’s said saw “intense bidding” before going for $2.3 million (pre-sale estimate was $200,000 to $300,000).
There also was a diamond brooch with a yellow diamond that garnered $2.1 million, and a monogrammed diamond ring bearing the initials “MA” and containing a lock of her hair that sold for more than 50 times its pre-sale estimate when it garnered $443,786 Wednesday.
The collection also included jewels belonging to later generations of the Bourbon-Parma family with connections to the royal families of France, Italy, Spain and Austria.
Highlights included a diamond tiara made by Austrian jeweler Hübner for Maria Anna of Austria in 1912 that went for
Jeweled badges of the Order of the Holy Spirit and the Order of the Golden Fleece, both owned by the Duke of Angoulême and the latter of which is seen below, sold for $1.6 million and $1.7 million, respectively.
Meanwhile, a diamond parure set with old-cut diamonds with a detachable pendant made for Louise of France and including five diamonds that belonged to Marie Antoinette’s daughter sold for $848,853, and a pair of diamond girandole earrings once belonging to the Duchess of Parma sold for almost three times their highest pre-sale estimate, garnering $729,715.
There also was a ring set with a 2.44-carat fancy orangey-pink diamond that sold for $574,837.
For a full list of results, visit Sothebys.com.
The Latest

In honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.

The trade organization, which held its annual elections earlier this year, also added five new board members.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

NRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.


The “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.

Sponsored by Jewelers Mutual

The proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.

The “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.

Natalie Feanny has been appointed to the role.

The pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.

Julien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.

Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.

The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.

Gabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.

The annual list honors rising professionals on the retail and supply sides of the jewelry industry.

Seized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.

Rodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.

“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.

The AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.

The jewelry retailer plans to open 20 new stores this year and expand into new product categories.

Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.

The retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.

The “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.























