U.S.-based investment company SMG Capital LLC is the new owner of the luxury brand.
‘The Moon of Baroda’ is Going Back Up on the Block
Christie’s will attempt to sell the 24-carat yellow diamond again in Hong Kong next month.

Hong Kong—It is a 24-carat yellow diamond with an intriguing back story, and it’s going back up on the auction block this fall.
As part of its fall jewelry auction in Hong Kong, Christie’s is offering “The Moon of Baroda,” a fancy yellow pear-shaped stone from the legendary Golconda mines probably best known in the modern world for adorning Marilyn Monroe’s neck.
The actress wore it in 1953 while promoting the release of “Gentleman Prefer Blondes,” the film where she famously sang “Diamonds Are a Girl’s Best Friend,” a phrase that, incidentally, found a new owner earlier this month.
While Monroe made the diamond famous in the mid-50s, its storied history stretches back hundreds of years.
Christie’s said the Gemological Institute of America determined recently that the diamond was from Golconda, the region of India known as Hyderabad today that produced some of the world’s biggest and most beautiful diamonds until its mines dried up in the early part of the 20th century.
The Hope Diamond, Dresden Green and Wittelsbach-Graff all came from Golconda, and Christie’s said The Moon of Baroda was likely mined there between the 15th and 17th centuries, as were the 105.6-carat Koh-i-Noor and the 19.07-carat Grand Mazarin.
At one time, the diamond might have been part of the collection of the Gaekwads of Baroda, one of India’s wealthiest ruling families.
In more recent years, the diamond has belonged to Cleveland, Ohio-based diamond cutter Samuel H. Deutsch, who bought it in 1944 and sold it to Meyer Rosenbaum, president of Detroit’s Meyer Jewelry Company, in 1953.
Nearly four decades later, The Moon of Baroda went up for auction, selling at Christie’s New York for $297,000 in 1990.
The current estimate on the diamond, which is being sold with an autographed picture of Monroe wearing it, is HK $4-6 million ($510,300 to $765,450).
The Moon of Baroda is part of the Nov. 27 Magnificent Jewels sale at Christie’s Hong Kong.
Also included in the sale is “The Peacock Necklace” (pictured above), a diamond and sapphire necklace set with 21 Kashmir sapphires weighing a total of 109.08 carats.
Christie’s estimated the Peacock will set for HK $95 million to $120 million ($12-15 million).
The Latest

A new court filing details the locations of the stores that will close, as well as the 830 that will remain open.

The new catalogs are “Tools, Equipment, & Metals 2026-2027” and “Findings & Metals 2026-2027.”

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Sapphire’s variety of colors make it the perfect birthstone for September.


The retailer has raised its guidance after seeing total sales increase 3 percent in the second quarter, beating expectations.

Niccolò Rossi di Montelera, executive chairman of the board, was appointed as interim CEO.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

The three-floor space also features the jeweler’s largest VIP salon in Japan and offers an exclusive diamond pendant.

The collection is a collaboration between Stephanie Gottlieb Fine Jewelry and Oak and Luna, focusing on understated essentials.

CEO Efraim Grinberg noted a resurgence in the fashion watch market.

The “Bullseye” necklace, with vintage bakelite and peridot, August’s birthstone, is the perfect transitional piece as summer turns to fall.

Sponsored by Clientbook

It will classify lab-grown stones into one of two categories, “premium” or “standard,” in lieu of giving specific color and clarity grades.

President Duma Boko addressed the country’s medical supply chain crisis in a recent televised address.

Former Free People buyer Afton Robertson-Kanne recently joined the retailer.

The jeweler teamed up with two local organizations for its inaugural “Back to School and Bling” event.

The singer’s new bling, reportedly a natural old mine-cut diamond, is no paper ring.

Dubbed the “Imboo,” or “buffalo,” emerald, the rough gemstone is part of Gemfields’ latest emerald auction, which is taking place now.

Plans for dining out, booking vacations, and buying big-ticket items were down.

The “Play” collection centers on nostalgic toys that have kinetic elements to carry playfulness and wonder into adulthood.

Designer Christina Puchi, the creative force behind CCWW Designs, has created charms and pendants based on iconic candies and crackers.

The Jonas Brothers star showed off new timepieces against the backdrop of his favorite spots in his home state of New Jersey.

The family-owned jeweler in Fayetteville, North Carolina, is in the hands of the second generation.

In his latest column, Emmanuel Raheb shares tips for encouraging customers to treat themselves to new jewelry.

The new stand-alone Rolex boutique is housed in the former Odd Fellows Hall, a landmark built in 1897.

The Brilliant Earth ambassador co-designed a diamond medallion featuring meaningful symbols.