SurveysApr 03, 2025
2025 Retail Sales to Grow More Slowly Amid ‘Uncertainty,’ Says NRFThe National Retail Federation expects retail sales growth to return to pre-pandemic levels as consumers continue to face inflation.
TrendsApr 08, 2020
Zayn Malik is the Face of This New Unisex Jewelry Line
Martyre is the product of some of Young Hollywood’s creative royalty.
Singer Zayn Malik is the poster child for Martyre, a unisex jewelry line from Anwar Hadid and Yoni Laham. (Photo credit: Alana O’Herlihy)
Los Angeles—For model Anwar Hadid and rapper Yoni Laham, who run in the same Hollywood circle of young, artistic cool kids, categorizing their line Martyre as men’s or women’s jewelry simply never occurred to them.
“We don’t feel the need to specify,” they wrote via email. “We’ve seen girls wear men’s jewelry and clothes better than men do and vice versa. We create for the consumer to enjoy, and wear what makes them feel confident, not to specify who should wear what.”
It’s the juxtaposition between this self-assured disregard for convention and classic themes of adornment that has landed Martyre in retailers like Ssense and The Webster’s Miami flagship location since launching in 2018.
Martyre, French for “martyrdom,” is full of Gothic-inspired medallions, chunky rings, ID bracelets and hoop earrings depicting angels, hearts and hands, some emblazoned with phrases like “Don’t Forget Me” and “Every Sinner Dies a Saint.”
Offering a subversive take on religious themes, the designers describe the talismans as, “Minimal, simple, bold and detail oriented. Beyond the aesthetic, we find that jewelry is very personal; we try to pick our designs based on what we feel our consumer can connect with on a deeper level.”
Hadid and Laham “organically became brothers” after meeting through friends and family as children. 
They’re full of that natural influence other brands pay inordinate sums to obtain; they, and their friends, are already on the forefront of fashion and music.
Instead of lending their tastes to design a capsule collection for say, a larger fashion brand, they’re piloting their own creative venture, making the most of their natural social circle to promote it.
Their first campaign starred Hadid and model Georgia Fowler.
This spring, their newest pieces are pictured on Zayn Malik, singer and former One Direction member, who is the boyfriend of Hadid’s sister, supermodel Gigi Hadid.
Friend and artist Alana O’Herlihy lensed the campaign at her New York City apartment.
While current retailers stock the collection in sterling silver, Martyre sells made-to-order 14-karat yellow and rose gold versions on its website.
Hadid and Laham said they’re excited to announce additional retail partners soon and expand the collection as they “get to know our consumer a bit more.”
“We want to always consider them while continuing to grow and evolve our creative,” they said.
Editors' Picks
Sponsored by
Martyre is made in Los Angeles and retails between $90 and $3,000.
More on Trends
The Latest
SourcingApr 03, 2025
Canadian Mine Produces 158-Carat Yellow Diamond Rio Tinto unearthed the diamond at its Diavik mine in Canada’s Northwest Territories.
CollectionsApr 03, 2025
Buccellati to Open Immersive Exhibition in MilanThe multisensory experience, open April 8-13, will feature the brand’s silver creations among dream-like scenes of natural landscapes.
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They DeserveBench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.
Policies & IssuesApr 03, 2025
Jewelers of America to Hold Webinar on TariffsThe virtual event will take place April 7 at 3 p.m.
Weekly QuizApr 03, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsApr 02, 2025
Bea Bongiasca’s ‘Tarallo’ Collection Expansion Is a ZooThe pieces in “Animali Tarallo” portray animals from stingrays to elephants through portraits and interpretations of their patterns.
MajorsApr 02, 2025
Neiman Marcus’ Dallas Flagship Will Remain Open, For NowParent company Saks Global said the iconic location will be open through the holiday season as it decides what to do with the space.
Brought to you by
Natural Diamonds Should Mean MoreNatural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.
SourcingApr 02, 2025
Winston’s Collection of Natural Color Diamonds Now on Display in D.C. Ronald Winston, son of Harry Winston, donated the diamonds to the Smithsonian National Museum of Natural History in Washington, D.C.
Events & AwardsApr 02, 2025
Punchmark to Host Client WorkshopThe educational event will take place in Charlotte, North Carolina, this May.
IndependentsApr 01, 2025
Bergman Jewelers in Omaha Closing After 137 YearsThe independent jeweler first opened its doors in 1888.
MajorsApr 01, 2025
QVC Group to Cut 900 Jobs in the U.S.The layoffs come amid the TV shopping channel’s efforts to restructure and focus on live shopping through social media.
Events & AwardsApr 01, 2025
U.S. Antique Shows Adds Fall Show in FloridaThe debut event will take place in Miami’s Coconut Grove neighborhood this fall.
Events & AwardsApr 01, 2025
TJS to Host Discussion on Jewelry Industry’s Labor ShortageThe roundtable will take place May 17 ahead of the trade show’s welcome dinner.
CollectionsApr 01, 2025
Monica Rich Kosann Says ‘Good Grief’ in Peanuts Jewelry CollectionThe “Peanuts x Monica Rich Kosann” collection features the comic strip’s classic vocabulary across 10 bracelet designs.
Recorded WebinarsMar 31, 2025
Watch: What Do We Mean When We Say ‘Recycled’ Gold?Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.
MajorsMar 31, 2025
Lashbrook Expands Into Luxury Golf Gifts With AcquisitionThe Utah-based company known for making wedding bands has acquired Doubloon Golf.
WatchesMar 31, 2025
Bulgari CEO Jean-Christophe Babin Will Also Head LVMH WatchesThe longtime luxury executive led one of LVMH’s watch brands, TAG Heuer, for 12 years before taking over Bulgari in 2013.
CrimeMar 28, 2025
2 Suspects Arrested in $1.7M Smash-and-Grab Robbery of NY Jewelry StoreAuthorities said the robbers fled with jewelry and 70 Rolex watches, later taking pictures of themselves posing with big stacks of cash.
SourcingMar 28, 2025
19th-Century Jade Book Now Available in EnglishLotus Gemology founder Richard W. Hughes has translated Heinrich Fischer’s 1880 book “Nephrit und Jadeit” from its original German.
CollectionsMar 28, 2025
Piece of the Week: Löf’s ‘The Valentine’ RingThe ring's design features contrasting lines influenced by work from architecture-inspired photographer Nikola Olic.
SurveysMar 27, 2025
Consumer Confidence Falls in March Amid ‘Gloomy’ OutlookThe Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.
AuctionsMar 27, 2025
300-Year-Old Ring Linked to Witch Trial Judge Goes Unsold at Auction However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.
WatchesMar 27, 2025
Austin Butler Joins Breitling as Brand AmbassadorThe Oscar-nominated actor debuted in the campaign for the new “Top Time B31” collection, which introduced Breitling’s Caliber B31.
SourcingMar 27, 2025
Susan Jacques, Gaetano Cavalieri to Headline 2025 ICA Congress The Congress is scheduled to take place May 19-22 in Brasilia, Brazil.
IndependentsMar 26, 2025
Bailey’s Fine Jewelry Acquires Fellow NC Independent JewelerThe family-owned retailer is the new owner of Morrison Smith Jewelers in Charlotte, North Carolina.
WatchesMar 26, 2025
Bulova Celebrates 150th Anniversary With Art Deco WatchesThe “150 Art Deco” collection features a Miss America timepiece and a pocket watch from the brand’s Archive Series.
