MajorsApr 29, 2026
The Thought Process Behind the Mother's Day Email Opt-OutSome retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
TrendsApr 08, 2020
Zayn Malik is the Face of This New Unisex Jewelry Line
Martyre is the product of some of Young Hollywood’s creative royalty.
Singer Zayn Malik is the poster child for Martyre, a unisex jewelry line from Anwar Hadid and Yoni Laham. (Photo credit: Alana O’Herlihy)
Los Angeles—For model Anwar Hadid and rapper Yoni Laham, who run in the same Hollywood circle of young, artistic cool kids, categorizing their line Martyre as men’s or women’s jewelry simply never occurred to them.
“We don’t feel the need to specify,” they wrote via email. “We’ve seen girls wear men’s jewelry and clothes better than men do and vice versa. We create for the consumer to enjoy, and wear what makes them feel confident, not to specify who should wear what.”
It’s the juxtaposition between this self-assured disregard for convention and classic themes of adornment that has landed Martyre in retailers like Ssense and The Webster’s Miami flagship location since launching in 2018.
Martyre, French for “martyrdom,” is full of Gothic-inspired medallions, chunky rings, ID bracelets and hoop earrings depicting angels, hearts and hands, some emblazoned with phrases like “Don’t Forget Me” and “Every Sinner Dies a Saint.”
Offering a subversive take on religious themes, the designers describe the talismans as, “Minimal, simple, bold and detail oriented. Beyond the aesthetic, we find that jewelry is very personal; we try to pick our designs based on what we feel our consumer can connect with on a deeper level.”
Hadid and Laham “organically became brothers” after meeting through friends and family as children. 
They’re full of that natural influence other brands pay inordinate sums to obtain; they, and their friends, are already on the forefront of fashion and music.
Instead of lending their tastes to design a capsule collection for say, a larger fashion brand, they’re piloting their own creative venture, making the most of their natural social circle to promote it.
Their first campaign starred Hadid and model Georgia Fowler.
This spring, their newest pieces are pictured on Zayn Malik, singer and former One Direction member, who is the boyfriend of Hadid’s sister, supermodel Gigi Hadid.
Friend and artist Alana O’Herlihy lensed the campaign at her New York City apartment.
While current retailers stock the collection in sterling silver, Martyre sells made-to-order 14-karat yellow and rose gold versions on its website.
Hadid and Laham said they’re excited to announce additional retail partners soon and expand the collection as they “get to know our consumer a bit more.”
“We want to always consider them while continuing to grow and evolve our creative,” they said.
Editors' Picks
Sponsored by
Martyre is made in Los Angeles and retails between $90 and $3,000.
More on Trends
The Latest
IndependentsApr 29, 2026
Dick Abbott to Retire From The EdgeThe Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.
SourcingApr 29, 2026
De Beers’ Production Rises, Market Remains ‘Challenged’De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
AuctionsApr 29, 2026
This'll Be the Day You Own John Wayne's RingA signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.
Weekly QuizApr 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Policies & IssuesApr 28, 2026
Tariff Refunds: How to File, What to Expect Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.
IndependentsApr 28, 2026
This North Carolina Jeweler Is Passing the TorchThe owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
SourcingApr 28, 2026
Doug Hucker Retires From ICAThe colored gemstone industry leader is heading into retirement after four years as the association’s CEO.
SourcingApr 28, 2026
NDC Hires Tapestry Exec to Head Global Marketing Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.
AuctionsApr 27, 2026
12 Years Later, the ‘Ocean Dream’ Diamond Resurfaces at Christie’sThe largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.
ColumnistsApr 27, 2026
Stop Treating Mother’s Day Like an AfterthoughtEmmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.
IndependentsApr 27, 2026
Longnecker Jewelry Celebrates 30 YearsIn honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.
MajorsApr 27, 2026
JBT Re-Elects Jeff Corey as Board ChairThe trade organization, which held its annual elections earlier this year, also added five new board members.
SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF SaysNRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual VaultThe “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1MThe Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
CollectionsApr 23, 2026
Adam Neeley’s High Jewelry Collection Steps Into Salvador Dalí’s GardenThe “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.
IndependentsApr 23, 2026
Windsor Jewelers Names New Buying DirectorNatalie Feanny has been appointed to the role.
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American JewelryThe pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for AuctionJulien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.
CollectionsApr 22, 2026
British Museum Curator Pens Book on ‘The Tudor Heart’Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.
Events & AwardsApr 22, 2026
Here’s What Sy Kessler Has on Tap for Las Vegas The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.
