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The jewelry e-commerce site has partnered with Charles & Colvard.
Charles & Colvard, maker of moissanite jewelry, has collaborated with jewelry e-retailer Iconery on a line of wearable, everyday jewelry like these stacking rings, all priced under $540.
New York—Jewelry e-commerce site Iconery is now selling the man-made diamond simulant moissanite.
The site has partnered with Charles & Colvard on a range of sterling silver and 14-karat yellow, rose and white gold jewelry styles, each accented with moissanite. The line launched on Iconery.com this week.
The collection, comprised of 24 styles, starts at $40 for a pair of sterling silver open metalwork drop earrings with 0.04 carats of moissanite and tops off at $540 for a 14-karat yellow gold fringe necklace with a single 0.10 carat moissanite.
Other styles include dangling earrings and a slew of petite stacking bands with one, two or three small moissanite stones.
As with all of Iconery’s collections, the pieces are made-to-order.
It’s the first time the e-commerce site has introduced moissanite to its consumers.
Launched in 2015, Iconery specializes in offering made-to-order pieces from a handful of established brands like Anne Sisteron and Maya Brenner, as well as collaborations with celebrities and influencers like Rashida Jones and Nastia Liukin.
Ivka Adam, CEO and founder of Iconery, said: “Charles & Colvard shares our beliefs that jewelry should be socially responsible, beautifully made and accessible. We are so honored to be partnering with Charles & Colvard, which has mastered the art of creating moissanite in a lab, so we can offer our customers an ethical diamond alternative.”
Charles & Colvard has been creating moissanite jewelry for more than 20 years, with a focus on the bridal market. They sell predominantly online, through their own site as well as on sites like Amazon.
The company’s collaboration with Iconery represents the most fashion-forward direction the company has taken, aimed at customers who buy jewelry for themselves rather than the engagement ring market.
Suzanne Miglucci, CEO and President of Charles & Colvard, said: “We’re thrilled to be partnering with Iconery on this special collection of beautiful, eco-friendly jewelry. We are like-minded in that both Iconery and Charles & Colvard prioritize ethical responsibility paired with beauty and quality. Our created moissanite gems help to create new standards within the fine jewelry industry and we are excited to bring our premium moissanite to Iconery’s customers.”
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