Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.
See Vahan’s New Men’s Jewelry Collection
The jewelry brand also debuted an assortment of new women’s pieces.

New York--Vahan has introduced its first set of fine jewelry offerings for men.
“Many men feel the need to differentiate themselves from the masses, and choose to do that through self-expression,” explained Vice President of Design Greg Der Calousdian. “Those of us who are more fashion conscious will often do it with accessories. That’s why I felt it was time to really bring Vahan into the world of men’s jewelry.”
The “Homme” collection is bold and masculine in scale but doesn’t shy away from splashes of color or interesting design.
For example, an eye-catching shade of cobalt enamel makes an appearance on a signet ring and a clever, reversible chain link bracelet, which features the enamel on one side and sterling silver only on the other.
Most of the collection is rendered in sterling silver, with touches of 14-karat yellow gold, onyx and black leather.
“Our Homme collection is geared to add a little pop to a man’s style,” said Calousdian. “A small token of panache to pair with a lonely wristwatch or wedding ring. I’ve created brand-new designs for men such as the Pyramid collection, as well as put a more masculine twist on existing Vahan styles like the Buckle bracelet and Tiger cuff. Homme is an exciting new line that will attract men who want to make a statement.”
The Homme offerings start at $625 retail and are already available beginning this fall at several North American retailers, a full list of which can be found on the company’s website.
While men may have joined the party, Vahan’s female customers haven’t been left out. Vahan has introduced a new women’s collection, Nuvo.
Starting at $1,000 and in stock at retailers as of last month, Nuvo features Vahan’s signature sterling silver and 14-karat yellow gold mixed metal look, but with a more sophisticated design Calousdian describes as, “for the woman who is looking for something polished, smooth, and understated.”
He continued: “Vahan has had tremendous success with our ornate petal design. With Nuvo, I felt that it was time to appeal to a wider clientele. Nuvo features a sleeker alternative which is more tailored and contemporary. It offers a forward-looking style that I think women will love.”
Nuvo also utilizes the color accents that are core to the Vahan identity, through the use of blue topaz, London blue topaz, rhodolite, garnet, black onyx, peridot, chrome diopside and citrine, as well
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