Some retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
What You Might Have Missed
Here are the top five stories published on NationalJeweler.com last week, according to Google Analytics.

New York--Here are the top five stories on NationalJeweler.com from Feb. 28 to March 5, according to Google Analytics.
1. What the Stars Wore Before, During and After the Oscars
From Charlize Theron’s extra-long Harry Winston piece to Mary J. Blige’s Pasquale Bruni bib, it was all about dressing up the neckline at and around last week’s Academy Awards.
2. Stuller Adds Lab-Grown Diamonds to its Inventory
The company, which is one of the largest suppliers to the jewelry industry in the United States, said it wants to give jewelers “every option they need to thrive.”
3. A State-By-State Breakdown on Diamond Shapes and Sizes
Which states are home to the country’s biggest diamonds? What are the most popular diamond shapes where your store is located? Editor-in-Chief Michelle Graff examined it all via White Pine’s new report.
4. The Secrets to Snapchat for Jewelers
Jewelers can learn a lot from the way Taco Bell, Boomba Racing and the World Wildlife Fund use Snapchat, Mike Farrell wrote in the latest column from Likeable Local.
5. Shinola Announces Expansion into Fine Jewelry
The watch brand is partnering with designer Pamela Love for its jewelry-making and manufacturing needs, and plans to release its first collection this November.
The Latest

The Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.

De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

A signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.


Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.

The owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The colored gemstone industry leader is heading into retirement after four years as the association’s CEO.

Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.

The largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.

Emmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.

In honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.

The trade organization, which held its annual elections earlier this year, also added five new board members.

NRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.

The “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.

The open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.

The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.

Sponsored by Jewelers Mutual

The proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.

The Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.

The “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.

Natalie Feanny has been appointed to the role.

The pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.

Julien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.

Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.

The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.























