Trends

Cindy’s TrendTracker: Charmed

TrendsFeb 22, 2016

Cindy’s TrendTracker: Charmed

There’s something so romantic and vaguely retro about charm bracelets; they evoke an image of summer vacations when charms were purchased at every stop along the way.

070815_TT-Melinda-Maria-1073.jpg
Melinda Maria’s “Goddess of Prosperity” necklace is gold-plated with white cubic zirconia and blue lace agate ($98).
melindamaria.com
070815_TT-Page-Sargisson-1074.jpg
These acorn and drop gemstone charms by Page Sargisson are set in 10-karat gold, with five stone colors available ($195).
pagesargisson.com
070815_TT-Jewelry-by-Cari-1075.jpg
For Jewelry by Cari’s sterling silver handcrafted charms necklace, each charm can be personalized, front and back, with hand-stamped letters and numbers and accented with flush-set diamonds. Charms and chains sold separately (total retail price of necklace as shown: $270).
jewelrybycari.com
070815_TT-Finn-1076.jpg
This “Peace Charms” necklace by Minor Obsessions by Finn is comprised of a 10-karat yellow gold peace sign, evil eye with a diamond and hamsa charms ($535).
minorobsessions.com
070815_TT-Sofia-Kamen-1077.jpg
Sofia Kamen’s 14-karat matte yellow gold and diamond Angel Wing charm necklace ($1,200)
sofiakaman.com
070815_TT-Alison-Lou-1078.jpg
Alison Lou’s small pendant charm necklace has five different 14-karat yellow gold faces on a chain ($1,500).
alisonlou.com
070815_TT-Erica-Molinari-1079.jpg
This sterling silver and 18-karat gold and diamond “Cross My Heart” charm includes the Latin word for love, “Amor” ($1,750).
ericamolinari.com
070815_TT-Jade-Trau-1080.jpg
A little twist on the trend: Jade Trau’s charm rings are made in 18-karat yellow, rose and white gold with diamonds ($1,950).
jadetrau.com
070815_TT-Carrera-y-Carrera-1081.jpg
Carrera y Carrera’s charm bracelet, made in 18-karat yellow and white gold with diamonds ($2,550).
carreraycarrera.com
070815_TT-Jacquie-Aiche-1082.jpg
Jacquie Aiche’s 14-karat gold and diamond pavé charm bracelet ($3,690)
jacquieaiche.com
070815_TT-Samantha-Louise-1083.jpg
Samantha Louise’s rose gold charm collection has diamond details and labradorite ($4,370).
samanthalouisedesign.com
070815_TT-Anabel-Higgins-1084.jpg
Anabel Higgins’ “Dearest” pendant is made in 18-karat gold with diamond, emerald, amethyst, ruby, sapphire and turquoise ($5,050).
anabelhiggins.com
070815_TT-KBrunini-1085.jpg
K. Brunini’s “Spirit Animals” raven pendant is available in carved jet and 18-karat yellow, white, or rose gold with ruby or diamond eyes, seed pearls, and a sunstone, emerald, sapphire, tanzanite or spinel pendant ($6,100).
kbrunini.com
070815_TT-Buddha-Mama-1086.jpg
Buddha Mama’s 20-karat gold “Auspicious” charm bracelet features diamonds and emeralds ($19,000).
buddhamama.com
070815_TT-Katy-Briscoe-1087.jpg
Katy Briscoe’s hand-carved fossilized white cocholong starfish charms sit on an 18-karat gold link bracelet ($49,000).
katybriscoe.com
View Slideshow

There’s something so romantic and vaguely retro about charm bracelets; they evoke an image of summer vacations when charms were purchased at every stop along the way.

Charm necklaces also can build up over time to show off the voyage of one’s life, from early romances through babies and other milestones. There’s fashionable charms, romantic charms, keepsake charms and more. Once a women becomes a collector, she can mix and match with abandon.

To help customers capitalize on this trend retailers should offer a wide variety of themes and styles because this look is all about that mix. Here are 15 choices, from Emojis to gemstones to spirit animals.

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Daughters of the Deep indicolite earrings
EditorsNov 06, 2026
The Spectrum Pieces I Can’t Stop Thinking About

From a Betta fish brooch to a “dragon’s trove” of zircon eggs, here are seven pieces that’ve stuck with Associate Editor Lauren McLemore.

Colin Jost in Kay Jewelers holiday ad
MajorsNov 06, 2026
SNL’s Colin Jost Finds the Perfect Gift in Kay Jewelers’ Holiday Ad

Jost goes on an epic journey, traversing rough seas and encountering a cyclops, to discover the perfect holiday gift.

GCAL 8X_NJSB_1.jpg
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the Counter

Sponsored by GCAL by Sarine

overnight btyb 1026.png
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to Sell

With customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.

Wrapped holiday gift boxes
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This Year

From shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.

Weekly QuizNov 05, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Little Pet Portrait Pendants by Russell Jones & Judi Powers
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New Collaboration

The designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.

Brilliant Earth Elizabeth Taylor jewelry
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3

Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.

DeBeersICONS_TITLE1_CUSTOMCONTENT_1872x1052 (1).jpg
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural Diamonds

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

Swarovski Joy: The Swarovski Musical Campaign with Ariana Grande
MajorsNov 05, 2026
Ariana Grande Stars In Swarovski’s Holiday Campaign

“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.

GIA logo
GradingNov 05, 2026
GIA to Offer Next-Day Holiday Services

The lab will bring back its complimentary next-day service for some reports starting next week.

Cartier bracelet and ring
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia Airport

A Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.

Pandora celestial chandelier earrings
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on Design

New collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.

NYC Jewelry Week Biolgems Jewelry Exhibition
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition Yet

The citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.

Lanessa Elrod
MajorsNov 04, 2026
Bergdorf Goodman Names New President

Lanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.

Replica of Infinity Gauntlet
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for Auction

A replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.

Arthur Klein
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89

Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.

Zadok Jewelers
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet Giveaway

To enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.

David Yurman Gem Awards Grant 2027 Graphic
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 Applications

The grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.

Kirstin Viland, Joanna Kovacs, Shari Lukacs
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship Winners

The winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.

Sothebys Romanov sapphire
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s Geneva

The rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.

Fake Audemars Piguet watch
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet Watches

It is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.

Jewelers of America new board members
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board

Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.

Kristi Yamaguchi Wearing Always Dream Collection
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ Collection

The jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.

2026 AGTA Spectrum & Cutting Edge Awards Best Of Winners
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum Awards

Spectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.

Alexis Hoopes
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising Officer

Alexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.

Rolex store exterior Bellevue Washington
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington State

The Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.

Norma Wellington spider web pendant
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks

Get into the Halloween spirit with this roundup of 13 spooky jewels.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy