Trends

Cindy’s TrendTracker: Charmed

TrendsFeb 22, 2016

Cindy’s TrendTracker: Charmed

There’s something so romantic and vaguely retro about charm bracelets; they evoke an image of summer vacations when charms were purchased at every stop along the way.

070815_TT-Melinda-Maria-1073.jpg
Melinda Maria’s “Goddess of Prosperity” necklace is gold-plated with white cubic zirconia and blue lace agate ($98).
melindamaria.com
070815_TT-Page-Sargisson-1074.jpg
These acorn and drop gemstone charms by Page Sargisson are set in 10-karat gold, with five stone colors available ($195).
pagesargisson.com
070815_TT-Jewelry-by-Cari-1075.jpg
For Jewelry by Cari’s sterling silver handcrafted charms necklace, each charm can be personalized, front and back, with hand-stamped letters and numbers and accented with flush-set diamonds. Charms and chains sold separately (total retail price of necklace as shown: $270).
jewelrybycari.com
070815_TT-Finn-1076.jpg
This “Peace Charms” necklace by Minor Obsessions by Finn is comprised of a 10-karat yellow gold peace sign, evil eye with a diamond and hamsa charms ($535).
minorobsessions.com
070815_TT-Sofia-Kamen-1077.jpg
Sofia Kamen’s 14-karat matte yellow gold and diamond Angel Wing charm necklace ($1,200)
sofiakaman.com
070815_TT-Alison-Lou-1078.jpg
Alison Lou’s small pendant charm necklace has five different 14-karat yellow gold faces on a chain ($1,500).
alisonlou.com
070815_TT-Erica-Molinari-1079.jpg
This sterling silver and 18-karat gold and diamond “Cross My Heart” charm includes the Latin word for love, “Amor” ($1,750).
ericamolinari.com
070815_TT-Jade-Trau-1080.jpg
A little twist on the trend: Jade Trau’s charm rings are made in 18-karat yellow, rose and white gold with diamonds ($1,950).
jadetrau.com
070815_TT-Carrera-y-Carrera-1081.jpg
Carrera y Carrera’s charm bracelet, made in 18-karat yellow and white gold with diamonds ($2,550).
carreraycarrera.com
070815_TT-Jacquie-Aiche-1082.jpg
Jacquie Aiche’s 14-karat gold and diamond pavé charm bracelet ($3,690)
jacquieaiche.com
070815_TT-Samantha-Louise-1083.jpg
Samantha Louise’s rose gold charm collection has diamond details and labradorite ($4,370).
samanthalouisedesign.com
070815_TT-Anabel-Higgins-1084.jpg
Anabel Higgins’ “Dearest” pendant is made in 18-karat gold with diamond, emerald, amethyst, ruby, sapphire and turquoise ($5,050).
anabelhiggins.com
070815_TT-KBrunini-1085.jpg
K. Brunini’s “Spirit Animals” raven pendant is available in carved jet and 18-karat yellow, white, or rose gold with ruby or diamond eyes, seed pearls, and a sunstone, emerald, sapphire, tanzanite or spinel pendant ($6,100).
kbrunini.com
070815_TT-Buddha-Mama-1086.jpg
Buddha Mama’s 20-karat gold “Auspicious” charm bracelet features diamonds and emeralds ($19,000).
buddhamama.com
070815_TT-Katy-Briscoe-1087.jpg
Katy Briscoe’s hand-carved fossilized white cocholong starfish charms sit on an 18-karat gold link bracelet ($49,000).
katybriscoe.com
View Slideshow

There’s something so romantic and vaguely retro about charm bracelets; they evoke an image of summer vacations when charms were purchased at every stop along the way.

Charm necklaces also can build up over time to show off the voyage of one’s life, from early romances through babies and other milestones. There’s fashionable charms, romantic charms, keepsake charms and more. Once a women becomes a collector, she can mix and match with abandon.

To help customers capitalize on this trend retailers should offer a wide variety of themes and styles because this look is all about that mix. Here are 15 choices, from Emojis to gemstones to spirit animals.

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

National Jeweler columnist Sherry Smith, partner at The Retail Smiths
ColumnistsMay 26, 2026
The Key Mindset for Better Trade Show Buying

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

JCK Talks panel on stage
Events & AwardsMay 26, 2026
12 JCK Talks Sessions to Add to Your Las Vegas Schedule

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

CBG Curated Designer Project Logo
Events & AwardsMay 26, 2026
CBG Brings Its Curated Designer Project to Las Vegas Show

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

PG-05-SHOT-2-LUCIDA.033 1.png
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in Vegas

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Shot of attendees at a JA New York jewelry trade show
Events & AwardsMay 22, 2026
Instore Buys JA New York Show

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

Weekly QuizMay 21, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Buccellati Waikiki gold and diamond earrings
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

Leigh Maxwell Bauble Earrings
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ Collection

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Stuller 2026-2027 packaging and display catalog
MajorsMay 22, 2026
Stuller’s New Packaging, Display Catalog Is Out

The updated catalog has a newly dedicated section for gift wrapping.

My Next Question, Episode 5: Amanda Gizzi, Michelle Graff, Frank Everett
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in Perspective

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Springer’s Jewelers new flagship rendering
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury Shoppers

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

Nina Pugliese
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial Scholarship

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

WFDB International Summit
SourcingMay 21, 2026
Botswana, Angola Join WFDB

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

Jewelry scam flyer and police officer handing flyer to elderly man
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting Seniors

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

New Adornment & Theory jewelry store in West Town, Chicago
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

Couture Show Logo
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Morgan P. Richardson
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEO

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

Audemars Piguet x Swatch white Royal Pop watch
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused Pandemonium

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

Chris Ploof Modern Electrum Collection Milgrain Rows and Diamonds Ring
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Metal Modern

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Ellen and Michael Fruchtman
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

Peter Smith and National Jeweler contributor
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales Truths

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

Edahn Golan, Tenoris co-founder and National Jeweler contributor
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine Jewelry

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

Foundrae Limitless Expansion of Joy and Hope Collection Campaign Imagery
CollectionsMay 18, 2026
Foundrae’s New Collection Taps Into Joy

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

Inchiquin emerald
CollectionsMay 18, 2026
Hancocks London Acquires Historic ‘Inchiquin’ Emerald

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

JCK Industry Fund Logo
Events & AwardsMay 18, 2026
Here Are the 2026 JCK Industry Fund Grant Recipients

This is what the nine recipients plan to do with the funds.

John Wayne Signet Ring
AuctionsMay 15, 2026
American Collector Ponies Up Almost $17K for John Wayne’s Ring

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

MJSA Education Foundation and Jewelers of America
Events & AwardsMay 15, 2026
JA, MJSA To Sponsor Roundtable at TJS

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy