Trends

Palladium Spotlight: Todd Reed

TrendsMar 03, 2016

Palladium Spotlight: Todd Reed

Based in Boulder, Colo., designer Todd Reed is known for his unique and recognizable work with rough diamonds and gold. But he doesn’t stop there in paving a different path.

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Todd Reed’s palladium cuff features tumbled spinel and white brilliant-cut diamonds ($87,230).
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Palladium ring with a 4.06-carat fancy-cut diamond and black brilliant-cut diamonds ($17,655)
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This palladium necklace features a 2.05-carat fancy-cut red diamond surrounded by white brilliant-cut diamonds ($8,360).
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Palladium ring with brilliant-cut diamonds ($5,940)
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This palladium cuff features 24.24 carats of fancy-cut diamonds ($113,850).
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This palladium ring features a 6.37-carat orange fancy-cut diamond surrounded by white brilliant-cut diamonds ($74,140).
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Silver-colored brilliant-cut diamonds form the center of these palladium and sterling silver earrings with patina finish ($7,920).
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Palladium sterling silver ring with patina finish and gray brilliant-cut diamonds ($1,540)

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A palladium and rough diamond octahedron-shaped necklace with black brilliant-cut diamonds ($38,170)
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This palladium and sterling silver ring boasts black brilliant-cut diamonds ($3,410).

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Based in Boulder, Colo., designer Todd Reed is known for his unique and recognizable work with rough diamonds and gold. But he doesn’t stop there in paving a different path.

Reed also works in alternative metals and, when it comes to the category, the designer says he was attracted to palladium’s color from the start.

“The dark gray is sexy and simple, and totally natural,” he says. “I liked the warmth of the metal as opposed to platinum--that felt a bit cold. I liked that (palladium) was light and mined in America. I also felt and now feel that the metal … shows a level of elegance in aesthetics and craftsmanship when done correctly.”

Reed adds that the finished feel of a palladium piece is “completely unique,” and that his customers are interested in the metal and alternative metals in general.

“There is a certain level of refinement and uniqueness, discernment and quality that our clients look for when buying jewelry. Alternative metals are exciting to a customer that truly wants something unique and, in many cases, is using our jewelry as a means of self-expression, therefore literally saying ‘I am unique, I am alternative,’” Reed says. 

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