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TrendsAug 15, 2016
Charlie Brown and his dog come to jewelry
Just in time for the new feature film to roll out this fall, the Persona charm and bead brand is launching the exclusive Peanuts by Persona collection, featuring the beloved characters from the classic comic strip.
Inspired by “pure nostalgia,” according to the company, the collection will include 18 beads and charms that feature the beloved characters from the Peanuts comic strip and films.
Made with sterling silver, crystal, enamel, and glass, they range in price from $45 to $65 at retail.
It will launch in stores in late August, followed by a holiday collection to be released in November. A company spokesperson also said that Persona has a three-year plan with Peanuts so the collections will continue to expand from there.
Persona also has created a special sterling silver bracelet with the Peanuts by Persona logo on its barrel lock, priced at $75, and special branded packaging to commemorate the collection.
The Peanuts collection will be sold on PersonaWorld.com as well as at select Persona retailers across North America.
The release of the collection is perfectly timed--a new Peanuts film is slated for release in November, and this holiday season will mark the 50th anniversary of the classic A Charlie Brown Christmas.
“The iconic Peanuts brand aligns perfectly with the family values we represent here at Persona. We are excited to offer consumers the opportunity to treasure pieces from this collection and take a trip down memory lane,” said Neil Travis, president of Persona distributor First Jewelry Limited.
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