The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
Bulova Launches GoFundMe for Veterans Watchmaker Initiative
It will match up to $10,000 of donations made via the campaign through June 28.
New York—As the Veterans Watchmaker Initiative celebrates its first graduating class, Bulova has launched a GoFundMe campaign to raise money to support its continuation and growth.
Launched in 2017, VWI is a school for wounded or disabled veterans to learn skills for watchmaking. It claims to be the only technical school devoted to disabled veterans in the United States.
The idea for the school started years ago with Sam Cannan, a retired police officer from Baltimore who trained in Switzerland and has been a watchmaker for decades. He designed it to mirror the Joseph Bulova School of Watchmaking, which opened in 1946 to train disabled servicemen at no cost but closed in the late 1990s.
There is no cost for veterans to take classes at VWI; it is underwritten largely by the watchmaking industry, grants and private donations.
Bulova has been a sponsor of the initiative since its launch, and even hosted the first graduating class at its offices in the Empire State Building to both celebrate their achievement and officially launch the GoFundMe campaign.
Bulova said it will match up to $10,000 of donations made to VWI via the campaign through June 28.
All funds raised will support VWI as it continues its teaching mission and builds a new campus on four acres of donated land in Middletown, Delaware.
For more information or to make a donation, visit GoFundMe.com/VWIBulova.
“Bulova is proud to continue supporting the efforts of the Veterans Watchmaker Initiative that reprises a worthy program from Bulova’s past,” Managing Director Michael Benavente said. “We are honored to support the needs of men and women who have personally sacrificed to protect our nation and develop them into technical experts that will keep our industry strong and moving forward.”
The Latest

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

AGS also named the recipient of its “Women in Leadership” scholarship.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.


Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.

The “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.

The event is set for May 16-19 in Detroit, Michigan.

The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

The trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.

The organization has also announced this year’s slate of judges.

Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.

Lori Tucker started at Williams Jewelers when she was 18 years old.

The “XO Tacori” collection was designed to blend luxury and accessible pricing.

Pritesh Patel, the lab’s chief operating officer, will take over as president and CEO of GIA.

National Jeweler and Jewelers of America discuss the standout jewelry trends and biggest news to emerge from the shows this year.

Signatories to the “Luanda Accord” committed to allocating 1 percent of annual diamond revenue to the Natural Diamond Council.

The winning designs captured the “Radiance” theme.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

The singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.

The bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.