The new facility was also designed to better serve its growing customer base in Canada.
Veterans Watchmaker Initiative to Launch in September
Operating for now in a temporary facility in Odessa, Delaware, the school will teach watchmaking skills to disabled veterans.

Odessa, Del.--It’s been five years in the making, but a program designed to offer free classes on watchmaking to disabled veterans is ready to launch.
Right after Labor Day, the Veterans Watchmaker Initiative will hold its first class.
The idea for the school started in 2012 with Sam Cannan, a retired police officer from Baltimore who trained in Switzerland and has been a watchmaker for the past 30 years. He also has served as the director of the National Association of Watch & Clock Collectors School of Horology.
Cannan designed the school to mirror the one Bulova opened in 1945 to train disabled servicemen at no cost. It closed in the late 1990s.
There will be no cost to students of the Veterans Watchmaker Initiative either; all costs are and will continue to be underwritten largely by the watchmaking industry, grants and private donations.
Once their education is finished, the veterans then aim to find a job in some aspect of watchmaking. In fact, there’s a place on the Veterans Watchmaking Initiative website for retailers or watch service centers who are interested in hiring a graduate of the initiative.
The program is dedicated to honorably discharged veterans, specifically those who have been disabled. The watchmaking skills they gain from the school give them a chance to provide for themselves and their families, Cannan said.
“For the first time in a long time, they have control over their lives,” he said, adding that the actual work of watchmaking also is therapeutic for many of them, as it is a skill that can be worked in the quiet and at their own pace.
Right now, the school is operating out of a facility in Odessa, Delaware called The Odessa Center for Horological Excellence. Cannan cut a deal to rent the space, the former county paramedic station, from the New Castle County government for $1 per year after learning they were going to tear it down.
Fittingly, the town has a long history in the clock-making business, according to the Historic Odessa Foundation. The organization told the Middletown Transcript the craftsmen who made clocks and clock cases in the area date back to the 1700s.
But four acres have been donated to the initiative in nearby Middletown, which will be the permanent site of the school once enough money is raised to fund construction.
It will be a 28,000-square-foot facility, serving
The Odessa facility then will become a full-time service center for those veterans who have finished their training but did not want to work in the public arena. Cannan said the building would be able to hold about 20 employees doing service and repairs for customers like a “for profit” business.
The first class to kick off the initiative is a watch technician course, starting Sept. 5. It will have six students.
Currently, there are more than 300 people waiting to join the program, Cannan said. Instructors will all be volunteering their time.
Its curriculum includes a full Professional Veterans Watchmaker Training Program, which requires students to take a total of 1,840 class hours (about 14 months). There also will be a six-week (260 hours) watch technician option.
On Wednesday, Sept. 13, there will be a grand opening event at the center in Odessa, celebrating the launch of a project that took five years to build but which will benefit many.
“When people ask me, ‘What’s in it for you?’ I tell them: If you don’t understand when you see that change that comes over them when they’ve learned something like this, you’ll never understand,” Cannan said.
The Latest

The campaign is a tribute to the year 1893, when Kokichi Mikimoto created the world’s first cultured pearl.

It is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The initiative connects veterans and parents returning to the workforce with careers in jewelry retail.


The wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.

Foundrae also accused the jewelry giant of copying its mood board style of marketing.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

The Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.

The retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.

Applications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.

Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

The store opening marks the 10th United States location for the India-based jewelry retailer.

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.

The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.

It’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.
























