Watches

Ask the Watch Guy: Maximizing Your Backroom Bonanza

WatchesMar 23, 2017

Ask the Watch Guy: Maximizing Your Backroom Bonanza

When it comes to watch and jewelry tools and supplies, the most important thing is to understand what you have,  Jess Gendron says.

2017_Jesse-Gendron.jpg
Jess Gendron is a seventh generation watchmaker, having learned by his father Dan Gendron’s side since childhood. He can be reached at talktothewatchguy@gmail.com.

We all know the importance of “turning” your inventory to increase profits.

It makes no difference if you think old, not-yet-sold inventory someday will become popular again; in the meantime, your money is sleeping.

If you have, for example, what was $5,000 in inventory at retail, and, let’s be kind and say it is 5 years old with keystone mark-up, you may look at this as only a loss of $2,500. But in real terms, your loss is much greater and becomes greater over time.

In addition to readily visible old retail inventory, almost every jewelry store I have visited has “sleeping” inventory most aren’t even aware of.

I was in a mom-and-pop store in the Midwest and asked them if they had any unclaimed repairs, watch or jewelry repair tools, or watch part assortments they would like to sell. The owner’s wife said she didn’t think so, but asked her husband if he still had his uncle’s watch repair “junk,” whereupon he said he wasn’t sure where it is. She then remembered: “All that stuff is under the gift wrap bench.” They asked me if I wanted to see it and, of course, I said yes.

After digging through gift wrap and ribbon remains, I found a 19th century watchmaker’s bench full of watch and jewelry repair tools. In the chair well of the bench were staking sets, a complete Boley lathe, a Tempo watch cleaning machine and lots of old American pocket watches.

I offered them $1,500 for all this equipment, and they accepted. They both said they had no idea that the stuff was worth anything.

In another buy, I found a Spiro Agnew watch from the 1960s that was owned by a jeweler who did not know who Spiro Agnew was. (He was Richard Nixon’s first vice president). These look like real junk, but they are worth a quite bit of money.

Here are some things that may be lurking in your back room and hidden under counters:
--Old inventory;
--Watch repair tools, such as cleaning machines, watch bands, staking sets, timing machines, lathes, watch part assortments and crystal assortments;
--Unclaimed repairs;
--Ring stretchers;
--Ring engravers;
--Tabletop engravers;
--Miscellaneous hand tools;
--Ultrasonics; and
--Old watches of all types.

Old inventory--jewelry items that did not move--sell very well on eBay in assortments. Let’s say that you have old stock earrings and bracelets. Make assortments of good, bad and ugly out of what you have.

When it

comes to watch and jewelry tools and supplies, the most important thing is to understand what you have.

If you’re not sure what something really is, ask someone. Knowing what things are is especially important so that you know their value. Sure, you can post watch repair items for sale on eBay but if you don’t know what you are selling, you’ll leave money on the table.

For example, a Marshall lathe is worth $200 on average, but a Boley is worth $500. So if you are not sure what something really is, again, ask someone. We field calls like this from time to time, and we don’t mind. Feel free to contact us at talktothewatchguy@gmail.com.

There are many reputable buyers, but beware of “cherry pickers” who only want the cream of the crop and leave you with a hard-to-sell mess.

Think of what you could do with extra money from “sleeping items,” and try to avoid buying your future dead items with your proceeds.

Note: For those of you who have been asking for the free battery changing video, our low-tech staff has finally gotten the link to work.

Jess Gendron is a seventh generation watchmaker, having learned by his father Dan Gendron’s side since childhood. He is now the owner of Colorado Timeworks, a watch repair service center in Colorado Springs. Gendron can be reached at talktothewatchguy@gmail.com.
Jess Gendronis a seventh-generation watchmaker and is the owner of Colorado Timeworks, a watch repair service center in Colorado Springs.

The Latest

Sriram “Ram” Natarajan
GradingAug 22, 2025
Former Head of GIA India Promoted to Oversee Global Operations

Sriram “Ram” Natarajan is now GIA’s senior vice president of laboratory operations and is based out of the lab’s headquarters in Carlsbad.

Retrouvaí Diamond Vein Bond Collar
CollectionsAug 22, 2025
Piece of the Week: Retrouvaí’s ‘Diamond Vein Bond’ Collar

The one-of-a-kind collar represents the beauty of imperfection and the strength to rebuild.

Kendra Scott
MajorsAug 22, 2025
Kendra Scott Returns as CEO of Her Jewelry Empire

Three C-suite executives, including former CEO Tom Nolan, have resigned as part of what the company describes as a “transition.”

japac-btyb.png
Brought to you by
Rallying Call for the Jewelry Industry on Tariffs and Other Key Issues

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Claire’s storefront
MajorsAug 21, 2025
Claire’s Finds Buyer, Could Save up to 950 Stores

The retailer, which recently filed Chapter 11, inked a deal to sell its North American business and intellectual property.

Weekly QuizAug 22, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Target CEO Brian Cornell and COO Michael Fiddelke
MajorsAug 21, 2025
Target Names New CEO as Sales Continue to Lag

Target CEO Brian Cornell will step down in February and be replaced by the company’s chief operating officer, Michael Fiddelke.

Jewelers of America in Washington DC
Policies & IssuesAug 21, 2025
JA, IDMA Talk Tariffs With Execs in DC

The group met with the president's senior trade advisor earlier this week to express the industry’s concerns about the effects of tariffs.

rio-article photo-diamond.jpg
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine Jewelry

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Tiffany & Co. Pop Up at U.S. Open
MajorsAug 21, 2025
Tiffany & Co. Pops Up at 2025 US Open

The pop-up will display this year's Tiffany & Co. Singles Championship trophies along with a diamond-encrusted tennis racket and ball.

Bellman’s Jewelers The Truthful Jeweler Alex Bellman
IndependentsAug 20, 2025
Bellman’s Jewelers Opens Second Store After COO's TikTok Takes Off

The New Hampshire-based store has expanded to Boston, propelled by the success of Alex Bellman’s TikTok page, “The Truthful Jeweler.”

Stock image of police cars with lights flashing
CrimeAug 20, 2025
Another CA Jewelry Store Rammed With Car, Robbed

The latest incident happened Monday at a store in Oakland, California, continuing a pattern JSA first warned about last month.

Jewelers for Children logo
Events & AwardsAug 20, 2025
Take the Jewelers for Children ‘Trinity of Purpose’ Challenge

Participants who attend any three Rings of Strength events will be awarded a special medal.

Lulo Rose pink diamond
SourcingAug 19, 2025
Dubai’s Jemora Group Buys Diamond Miner Lucapa

The investment company, founded by Dev Shetty, has acquired the struggling miner and its assets, including the Lulo mine in Angola.

National Jeweler columnist and jewelry sales expert Peter Smith
ColumnistsAug 19, 2025
Peter Smith: The Arrival Fallacy and Jewelry Retail

Smith shares wisdom he gleaned from a podcast he was listening to one morning while being walked by his dog, a Malshi named Sophie.

Fake Van Cleef & Arpels Alhambra earrings
CrimeAug 19, 2025
Customs Seizes 7,300 Pairs of Fake ‘Alhambra’ Earrings

The counterfeit Van Cleef & Arpels jewels would have been worth more than $30 million if genuine.

MJSA Logo
MajorsAug 19, 2025
MJSA Apprenticeship Program Is Nationally Recognized

The MJSA Mentor & Apprenticeship Program received the Registered Apprenticeship Program designation by the U.S. Department of Labor.

Michael Barabash and husband Raymond Cuadrado
MajorsAug 18, 2025
Verragio’s Michael Barabash, a ‘Kind Soul,’ Dies at 58

Barabash, Verragio’s client relations representative, was a vital member of the team and is remembered as being warm and full of life.

John Hardy Dot Coil Necklace and Dot Hoop Earrings
CollectionsAug 18, 2025
John Hardy’s New ‘Dot’ Collection Is on Point

Originally introduced in 1992, the “Dot” collection is back with a capsule featuring five archival designs and three new creations.

IJO Vendor of the Year Allison-Kaufman
Events & AwardsAug 18, 2025
IJO Announces 2025 Vendor of the Year

Allison-Kaufman has received the honor for the fourth year in a row.

Image of Winona Ryder and Iman from Pandora’s Be Love marketing campaign
FinancialsAug 15, 2025
In Q2 Results, Pandora Talks Tariffs, Q4 Plans

The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.

Taylor Swift Etho Maria ruby earrings The Life of a Showgirl TS12
EditorsAug 15, 2025
Piece of the Week: Etho Maria’s Showgirl-Approved Ruby Drop Earrings

Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.

Audemars Piguet Starwheel Watch
WatchesAug 15, 2025
Audemars Piguet Acquires Majority Stake in Manufacturer

Its investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.

Nicolette Bianchi
MajorsAug 15, 2025
Rio Grande Names New Marketing Director

Nicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.

Pippa Small Myanmar Fish Cluster
CollectionsAug 14, 2025
In Midst of ‘Sardine Girl Summer,’ Pippa Small Looks to ‘Flounder Fall’

Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.

Casio America CEO Yusuke Suzuki
MajorsAug 14, 2025
Casio America Names New CEO

Longtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.

LA Trading Day
SourcingAug 14, 2025
West Coast Orgs to Host Trading Event, Mixer in LA

The full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.

Cristiano Ronaldo and Stephanie Gottlieb Ring
TrendsAug 13, 2025
Cristiano Ronaldo Proposes With Gigantic Oval-Cut Diamond

Model Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy