Watches

Ask the Watch Guy: Maximizing Your Backroom Bonanza

WatchesMar 23, 2017

Ask the Watch Guy: Maximizing Your Backroom Bonanza

When it comes to watch and jewelry tools and supplies, the most important thing is to understand what you have,  Jess Gendron says.

2017_Jesse-Gendron.jpg
Jess Gendron is a seventh generation watchmaker, having learned by his father Dan Gendron’s side since childhood. He can be reached at talktothewatchguy@gmail.com.

We all know the importance of “turning” your inventory to increase profits.

It makes no difference if you think old, not-yet-sold inventory someday will become popular again; in the meantime, your money is sleeping.

If you have, for example, what was $5,000 in inventory at retail, and, let’s be kind and say it is 5 years old with keystone mark-up, you may look at this as only a loss of $2,500. But in real terms, your loss is much greater and becomes greater over time.

In addition to readily visible old retail inventory, almost every jewelry store I have visited has “sleeping” inventory most aren’t even aware of.

I was in a mom-and-pop store in the Midwest and asked them if they had any unclaimed repairs, watch or jewelry repair tools, or watch part assortments they would like to sell. The owner’s wife said she didn’t think so, but asked her husband if he still had his uncle’s watch repair “junk,” whereupon he said he wasn’t sure where it is. She then remembered: “All that stuff is under the gift wrap bench.” They asked me if I wanted to see it and, of course, I said yes.

After digging through gift wrap and ribbon remains, I found a 19th century watchmaker’s bench full of watch and jewelry repair tools. In the chair well of the bench were staking sets, a complete Boley lathe, a Tempo watch cleaning machine and lots of old American pocket watches.

I offered them $1,500 for all this equipment, and they accepted. They both said they had no idea that the stuff was worth anything.

In another buy, I found a Spiro Agnew watch from the 1960s that was owned by a jeweler who did not know who Spiro Agnew was. (He was Richard Nixon’s first vice president). These look like real junk, but they are worth a quite bit of money.

Here are some things that may be lurking in your back room and hidden under counters:
--Old inventory;
--Watch repair tools, such as cleaning machines, watch bands, staking sets, timing machines, lathes, watch part assortments and crystal assortments;
--Unclaimed repairs;
--Ring stretchers;
--Ring engravers;
--Tabletop engravers;
--Miscellaneous hand tools;
--Ultrasonics; and
--Old watches of all types.

Old inventory--jewelry items that did not move--sell very well on eBay in assortments. Let’s say that you have old stock earrings and bracelets. Make assortments of good, bad and ugly out of what you have.

When it

comes to watch and jewelry tools and supplies, the most important thing is to understand what you have.

If you’re not sure what something really is, ask someone. Knowing what things are is especially important so that you know their value. Sure, you can post watch repair items for sale on eBay but if you don’t know what you are selling, you’ll leave money on the table.

For example, a Marshall lathe is worth $200 on average, but a Boley is worth $500. So if you are not sure what something really is, again, ask someone. We field calls like this from time to time, and we don’t mind. Feel free to contact us at talktothewatchguy@gmail.com.

There are many reputable buyers, but beware of “cherry pickers” who only want the cream of the crop and leave you with a hard-to-sell mess.

Think of what you could do with extra money from “sleeping items,” and try to avoid buying your future dead items with your proceeds.

Note: For those of you who have been asking for the free battery changing video, our low-tech staff has finally gotten the link to work.

Jess Gendron is a seventh generation watchmaker, having learned by his father Dan Gendron’s side since childhood. He is now the owner of Colorado Timeworks, a watch repair service center in Colorado Springs. Gendron can be reached at talktothewatchguy@gmail.com.
Jess Gendronis a seventh-generation watchmaker and is the owner of Colorado Timeworks, a watch repair service center in Colorado Springs.

The Latest

GIA iD100® Technology
Supplier BulletinJul 03, 2025
Protect Your Customers and Your Business

Sponsored by the Gemological Institute of America

Madison Keys in Brilliant Earth campaign
MajorsJul 03, 2025
Brilliant Earth Names Tennis Star Madison Keys as Its New Ambassador

The 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.

Muse Nordstrom shop-in-shop
MajorsJul 03, 2025
Muse Sets Up Shop in Nordstrom’s New Jewelry Hall

The West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.

an instructor and a student in a bench jewelry classroom
Brought to you by
Investing in the Next Generation of Bench Jewelers

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Shree Ramkrishna Exports
SourcingJul 03, 2025
SRK Announces Its Natural Diamonds Are Now Carbon-Negative

This past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.

Weekly QuizJul 02, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Yeprem Golden Strada Statement Necklace
CollectionsJul 03, 2025
Piece of the Week: A Firework of Diamonds From Yeprem

The brand’s “Golden Strada” statement necklace features round, marquise, and pear diamonds that sparkle like Fourth of July fireworks.

Stock image of police cars with their lights on
CrimeJul 03, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in Burglaries

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

Jewelers of America logo with meetup, State of the Majors, giveaway and massages
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Exterior and entryway of Boucheron’s Los Angeles Flagship
MajorsJul 02, 2025
Boucheron Looks to LA for First West Coast Flagship

Located on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.

Exterior of Marco Bicego Milan Flagship
MajorsJul 02, 2025
Marco Bicego Opens Milan Flagship

The new location continues the brand’s celebration of its 25th anniversary.

Bernadette Mack
SourcingJul 02, 2025
Bernadette Mack Joins Gem Legacy as Executive Director

She will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.

Counterfeit Pandora jewelry in bags and boxes
CrimeJul 02, 2025
Pandora, Amazon Partner to Uncover Counterfeit Jewelry Network

Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.

Cast Issa Rae
MajorsJul 01, 2025
Cast Closes Business, Plans for Relaunch

The jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.

Eve Goldberg, Matthew Denatale, Willie Lopez, Benjamin Goldberg
Events & AwardsJul 01, 2025
William Goldberg Diamonds, FIT Partner for Apprenticeship Program

The company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.

Elie Hannoush
IndependentsJul 01, 2025
Elie Hannoush, Founder of Hannoush Jewelers, Dies at 73

He is remembered for his successful entrepreneurship, generosity, and dedication to his family.

Claire’s store
MajorsJul 01, 2025
Claire’s Is Looking for a Buyer, Report Says

The jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.

Mindi Mond Spike Earrings
TrendsJul 01, 2025
Amanda’s Style File: Red Hot Rubies

Welcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.

The Story of Everything Campaign, Toadstool Mushroom and Cosmic Egg
CollectionsJun 30, 2025
State Property’s New Jewelry Tells ‘The Story of Everything’

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

Smart Age Solutions CEO Emmanuel Raheb
ColumnistsJun 30, 2025
The Smart Lab: Why Q3 Is the Secret Weapon For Holiday Jewelry Sales

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

Morgan Keefe
Events & AwardsJun 30, 2025
AGA Names Recipient of 2025 Gemological Education Scholarship

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

The Jewelry Book
IndependentsJun 30, 2025
Melanie Grant’s New Book Explores 200 Years of Jewelry

“The Jewelry Book” comes out this September.

Gemist
TechnologyJun 27, 2025
Gemist Raises $6M in Funding to Scale Jewelry Tech Platform

The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

Jeff Preolo, David Stout, Levi Higgs, David Benavides
IndependentsJun 27, 2025
David Webb Announces New Hires, Promotions

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

Blake Graham and Jessica Kohoutek
Events & AwardsJun 27, 2025
AGS, GIA Announce Beatrice Shipley Scholarship Winner

AGS also named the recipient of its “Women in Leadership” scholarship.

Buddha Mama Monstera Ring
CollectionsJun 27, 2025
Piece of the Week: Buddha Mama’s ‘Monstera’ Wrap Ring

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

Cashier handing Rocksbox bag to customer
MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers Downsizes

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

Penny Ruston
IndependentsJun 26, 2025
Penny Ruston Dies at 80

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy