Jewelers who go out of their way to not look like a repair shop are making a mistake in today’s experience-oriented retail environment, Jess Gendron writes.

Jess Gendron

Plenty of stores don’t change watch batteries. If you do, here’s how you can pick up the business they’re missing.

Jess Gendron

National Jeweler’s “Watch Guy,” Jess Gendron, outlines the possibilities and pricing for add-on sales when jewelers change a watch battery.

Jess Gendron

Offering after-sales service is where it’s at for brick-and-mortar retailers looking to compete with online watch sellers, Jess Gendron writes.

Jess Gendron

Jess Gendron gives a history lesson on the mid-19th century high-tech boom that started with a watch company called Waltham.

Jess Gendron

Jess Gendron writes that the watch market is undergoing a major metamorphosis and predicts that there’ll be a major falling out soon.

Jess Gendron

National Jeweler’s resident Watch Guy, Jess Gendron, answers readers’ questions and comments about watch columns past.

Jess Gendron

When it comes to watch and jewelry tools and supplies, the most important thing is to understand what you have,  Jess Gendron says.

Jess Gendron

National Jeweler’s “Watch Guy,” Jess Gendron, tells jewelers how to profit from older timepieces.

Jess Gendron

In his latest column, National Jeweler’s ‘Watch Guy’ Jess Gendron advises on the repair and maintenance of these types of timepieces.

Jess Gendron

National Jeweler’s “Watch Guy” runs the down the list of common mistakes that jewelers make that cause them to lose repair customers.

Jess Gendron