MajorsNov 10, 2025
Jewelers Focus on Love, Joy In 2025 Holiday Campaigns Tiffany & Co., David Yurman, and Pandora have launched holiday campaigns depicting their jewelry as symbols of affection and happiness.
CollectionsJul 18, 2016
Piaget Launches Entry-Level Watch with New York Soiree
Nine brand ambassadors helped Piaget introduce the stainless steel Polo S watch at a party held Thursday night.
Nine Piaget brand ambassadors celebrated the stainless steel Polo S watch at a launch party held in New York City Thursday night.
New York--Good news for those coveting a timepiece from famed watch and jewelry house Piaget: the new entry-level stainless steel Polo S Automatic can be theirs for a cool $9,350.
Piaget has launched five watches in its new Polo series, dubbed the Polo S.
The Polo S Automatic comes in blue, silver or slate-gray dial versions, and features the 1110P movement. The Polo S Chronograph is available with a silver or blue dial, both outfitted with the 1160P movement. It retails for $12,400.
The cushion-shaped dial of the Polo S watches sits within a round 42mm case. The bracelet features hand-assembled, stainless steel links in a satin-polished finish.
The Piaget Polo S Automatic with a blue dial ($9,350)
The Piaget Polo S Automatic with a silver dial ($9,350)
The Piaget Polo S Automatic with a slate-gray dial ($9,350)
The Piaget Polo S Chronograph with a silver dial ($12,400)
The Piaget Polo S Chronograph in blue ($12,400)
Piaget feted the Polo S series with not one but nine brand ambassadors. Actor Ryan Reynolds serves as the international brand ambassador, while the eight other men enlisted by the brand have been dubbed “Game Changers.”
The Game Changers include actor Michael B. Jordan, star of films such as Fruitvale Station and Creed, polo player Malcom Borwick, novelist Joël Dicker, actor and singer Hu Ge, tennis player David Goffin, artist and businessman Mohammed Sultan Al Habtoor, musician and singer Miyavi and chef Jean-François Piège.
All the Polo S’s “Game Changers” fêted the watch Thursday evening at an event held at the Duggal Greenhouse in New York.
The ambience at the Duggal Greenhouse
The Duggal Greenhouse is located in Brooklyn’s Navy Yard.
All were present at the watch’s reveal Thursday night, which took place at the Duggal Greenhouse in the Brooklyn Navy Yard, a venue popular with the fashion crowd (Alexander Wang once held a show here and Lady Gaga celebrated an album release.)
Piaget favorite Nacho Figueras, the Argentinian polo legend, was also in attendance.
Hundreds of guests mingled at the event, enjoying summer-themed hors d’oeuvres and signature cocktails in the humid evening.
Piaget had, of course, thought ahead. Waiters were standing at the ready with cool towels for the guests’ benefit.
The brand also shared the reveal via Facebook Live and launched a 360-degree virtual reality polo experience, in which fans can engage in the sport online.
Piaget’s Polo S series will be available through Piaget’s wholesale partners and at Piaget boutiques. For more information, visit Piaget.com.
More on Collections
The Latest
SurveysNov 10, 2025
5 Things Retailers Should Know About Holiday Shoppers This YearThe National Retail Federation is bullish on the holidays, forecasting retail sales to exceed $1 trillion this year.
AuctionsNov 10, 2025
300+ Colored Diamonds Up for Auction at Christie’sLate collector Eddy Elzas assembled “The Rainbow Collection,” which is offered as a single lot and estimated to fetch up to $3 million.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
EditorsNov 07, 2025
Piece of the Week: An MVP’s Sapphire Tennis Necklace At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.
Weekly QuizNov 06, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsNov 07, 2025
Foundrae’s New Palm Beach Location Is a ‘Golden Solarium’The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.
FinancialsNov 07, 2025
Watches of Switzerland’s H1 Sales Up 8%The retailer also shared an update on the impact of tariffs on watch customers.
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for MembersFrom educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.
SourcingNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.
IndependentsNov 06, 2025
Greenwich St. Jewelers Hosts Raffle Supporting Food RescueAll proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.
IndependentsNov 06, 2025
Cornell’s Jewelers Names New PresidentCourtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.
SourcingNov 06, 2025
De Beers’ Production, Sales Increase in Q3 De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.
WatchesNov 05, 2025
Shinola President Steps Down Just as He Starts Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction DebutKindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.
FinancialsNov 05, 2025
Pandora Posts Modest Q3 Sales Growth Amid ‘Weak’ Consumer Sentiment The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”
FinancialsNov 05, 2025
Brilliant Earth’s Q3 Sales Climb 10%The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case WednesdayAhead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.
MajorsNov 04, 2025
Danny Clark to Become Stuller CEO, Succeeding Matt StullerStuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold? Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.
TrendsNov 04, 2025
Amanda’s Style File: Fall Colors for November BirthdaysCitrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.
IndependentsNov 04, 2025
Weston Jewelers Heads to Fort LauderdaleThe family-owned jeweler will open its fourth store in Florida in late 2027.
CrimeNov 03, 2025
Men Dressed as Construction Workers Burglarize Jeweler’s Home The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.
MajorsNov 03, 2025
Matthew Rosenheim Takes Over as JA Board ChairThe trade organization also announced its executive committee and five new directors.
AuctionsNov 03, 2025
Kashmir Sapphire Ring Tops Christie's Online AuctionThe ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.
TrendsOct 31, 2025
Piece of the Week: A Spinner Fit for ‘Frankenstein’This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.
CrimeOct 31, 2025
5 More Arrested in Louvre Heist, Jewelry Still Missing The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your BusinessExperts share top tips on how to encourage positive reviews and handle negative feedback.
