Grading

Greenland Ruby Finalizes Traceability Program

GradingFeb 19, 2019

Greenland Ruby Finalizes Traceability Program

The miner also has rolled out color range sample sets of its Greenlandic gems.

20190215_Greenland-certificate.jpg
Greenland Ruby has launched a mine-to-market traceability program in which each gem that comes from Aappaluttoq is assigned a number and comes with a certificate of origin.
Tucson, Ariz.—Greenland Ruby, the company currently mining ruby and pink sapphire on the ice-covered island, has rolled out a mine-to-market traceability program for its gems. 

Launched in Tucson amid the annual gem shows, the program has been endorsed by the government of Greenland and is made possible through the miner’s customized inventory system with Carats.Online.

Each parcel of the company’s rough is given a number, and all gems produced from that parcel are assigned their own individual number linked to the parent parcel. These numbers stay with each gem throughout heat treatment, cutting and setting. 

At the end, each stone has its own unique number that helps identify it with its description (color, weight, dimensions) and a certificate of origin is produced. 

Greenland Ruby Vice President of Sales and Marketing Hayley Henning told National Jeweler that all material is accounted for by parcel weight starting the moment it’s moved from the mine, through processing, sorting, export and onward. This happens as part of the miner’s inventory control system and is monitored closely by the company as well as by Greenland’s Ministry of Natural Resources.

When a consumer purchases a piece set with Greenlandic gems, she or he is given the certificate to prove provenance. 

“Though Greenland Ruby’s jewelry clients to date have only requested certificates on gems over 1 carat for their customers, Greenland Ruby has the ability to produce a tracking number for every stone, if a brand wished to do so,” Henning said.

“The gems do not need individual markings, since a variety of gemological laboratories around the world, including the Gemmological Association of Great Britain, the Gemological Institute of America, the Gübelin Gem Lab and Lotus Gemology, have examined our material and determined that Greenlandic corundum is readily identifiable as originating on the island.”

Greenland Ruby has sorted its material into quality levels to create color spectrums that allow customers to order material consistently. Pictured here are the color levels identified within the Transparent and Translucent quality levels.
Greenland Ruby has sorted its material into quality levels to create color spectrums that allow customers to order material consistently. Pictured here are the color levels identified within the Transparent and Translucent quality levels.

Also in Tucson, the company displayed its final color range sample sets of gems. These color spectrums will be used for customers who would like to select material consistently, Henning said, allowing them to refer to the color spectrum and order according to needs. 

Greenland Ruby offers transparent, translucent and opaque cabochon stones that weigh up to 50 carats, easily calibrated for jewelry collections. 

The miner said cabochons are often the preferred method of shaping the gems because of the nature of the material, but the company also offers faceted stones, ranging from melee sizes up to more than 1 carat. 

Greenland Ruby has sorted its calibrated cabochon material into three different quality levels: transparent, translucent and opaque, Henning said. Within these three categories, various color levels have been identified.

There are six colors in the Transparent and Translucent categories: T1 to T6, with T1 starting at a deep red and moving through to hot pinks, light and icy pinks, and whites. Within the opaque spectrum, there are nine categories: O1 to O9.

Henning said the company is also finding some blue, purple and gray material in this category, which, she added, is highly unusual for a ruby mine. 

RELATED CONTENT: The First Full Collection Using Greenland Gems Is Coming

Greenland Ruby representatives said in 2019, they plan to expand in the American market. 

“Our team plans wider introduction of our beautiful products in the U.S. this year, after successful debuts in Europe, and among select luxury designers,” Greenland Ruby CEO Magnus Kibsgaard said. “We’ve noted the exploding interest in responsibly sourced products in America, and we feel our gems are perfectly positioned to take advantage of that trend. The modern consumer is demanding fair manufactured goods with a story of doing well by doing good.”

The miner’s Pink Polar Bear Foundation also will continue its work this year to support international polar research in all disciplines, especially protecting the inhabitants—human and animal—of Greenland affected by climate change and accompanying cultural changes. 
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Hand holding shopping bags
SurveysOct 16, 2026
How Inflation, Gas Prices Will Affect Holiday Sales

The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.

Christina Puchi Gemstone Earrings
CollectionsOct 16, 2026
Christina Puchi’s Earrings Hold the Universe

Our Piece of the Week gathers the planets, represented by a variety of colored gemstones, in a pair of 14-karat yellow gold earrings.

Reeds Jewelers Fayetteville
IndependentsOct 16, 2026
Reeds Jewelers Expands, Relocates Flagship

The New York-based jeweler is moving its Amherst flagship store to a larger location in nearby Snyder.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Experience gemstones with greater precision and comfort than ever before.

Graff USA Executive Vice President Katy Chen
MajorsOct 16, 2026
Katy Chen Appointed Executive Vice President of Graff USA

Chen, who worked at Cartier and Tiffany & Co., will lead retail sales and operations for the luxury jeweler’s 11 U.S. stores.

Weekly QuizOct 15, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Elise & Amy Greenberg
IndependentsOct 15, 2026
Retailer Hall of Fame 2026: Amy and Elise Greenberg

For 40 years, sisters Amy and Elise Greenberg have helmed their 126-year-old family business, leading with appreciation and integrity.

The Retail Smiths Principal Partner Peter Smith
ColumnistsOct 15, 2026
Peter Smith: What Is the Culture REP?

It’s a term Smith coined and felt compelled to share following a bad experience with an aborted flight and an unfeeling flight attendant.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Stephanie Gottlieb Movado watches
WatchesOct 15, 2026
Stephanie Gottlieb’s New Movado Watches Are Made for Your Wrist Stack

Movado teamed up with the New York-based fine jewelry designer on a new collection of Movado Museum Velura watches.

Polished diamond in tweezers
SourcingOct 15, 2026
Signet Jewelers, Richemont May Join Bidder for De Beers, Report Says

The two companies are reportedly in talks to join the Global Diamond Consortium, led by former De Beers CEO Gareth Penny, as per Bloomberg.

Wolf x Marla Aaron Some of the Things Box
CollectionsOct 15, 2026
Wolf x Marla Aaron's New Jewelry Box Is for Some (Not All) of Your Things

The “Some of the Things” box follows the two larger “Everything” box designs with the look and function of antique sewing and toolboxes.

Coleman Clark and Mitchell Clark
IndependentsOct 14, 2026
Retailer Hall of Fame 2026: Coleman and Mitchell Clark

Fourth-generation jewelers Coleman and Mitchell Clark exemplify the best qualities of their predecessors: humility, modesty, and confidence.

Manual Marcial de Gomar
SourcingOct 14, 2026
Manuel Marcial de Gomar, ‘The Emerald Whisperer,’ Dies at 90

The gem hunter, whose 70-year career was defined by adventure and exploration, is remembered for his steadfast faith and sense of wonder.

Tiffany & Co.’s Blue Box Café by Daniel Boulud at South Coast Plaza
FinancialsOct 14, 2026
LVMH’s Jewelry Brands Turn in ‘Very Good’ Performance in Q3

Tiffany & Co. continued its full-scale store renovation project while Bulgari’s high jewelry collection generated “record-breaking revenue.”

Chicago Responsible Jewelry Conference 2026 Graphic
Events & AwardsOct 14, 2026
Chicago Responsible Jewelry Conference Releases 2026 Program

This year’s sessions feature leading voices from human rights, legal, and conservation organizations.

Lugano Diamonds Greenwich Connecticut store
MajorsOct 13, 2026
David Webb Owner Purchases Lugano Jewelry

The high-end jewelry retailer was sold to private investment firm Middle West Partners and a group of longtime clients.

Stephanie Gottlieb Wholesale Lab-Grown Collection
Lab-GrownOct 13, 2026
Stephanie Gottlieb Takes Lab-Grown Diamond Collection Wholesale

The jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.

Sean Dunn
IndependentsOct 13, 2026
Retailer Hall of Fame 2026: Sean Dunn

Dunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.

Bulgari pink diamond
AuctionsOct 13, 2026
Christie's Geneva To Auction 'Bulgari Pink' Diamond

The 24-carat fancy intense pink diamond ring could fetch up to $18 million at the November sale.

Greenwich St. Jewelers Island Jewel candle
IndependentsOct 13, 2026
Greenwich St. Jewelers’ New Candle Smells Like Home

The “Island Jewel” candle honors New York City and Puerto Rico and raises money for the island’s water relief efforts.

TechnologyOct 13, 2026
GemFind Is a New JA Member Benefit Partner

The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.

Stock image of a person holding holidays bags
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday Season

Stores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.

Elisa Solomon x Serendipity 3 Frozen Hot Chocolate Charm
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ Charm

The charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.

8 carat fancy blue diamond
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction

The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.

Ebel sport classic watch
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5M

The watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.

Stock image of paper money and coins
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins

This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.

Brent Neale Back to Basics Collection Pink Garnet Capsule
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’

It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy