The luxury goods company said founder Ippolita Rostagno will remain at the brand’s helm.
Greenland Ruby Finalizes Traceability Program
The miner also has rolled out color range sample sets of its Greenlandic gems.

Launched in Tucson amid the annual gem shows, the program has been endorsed by the government of Greenland and is made possible through the miner’s customized inventory system with Carats.Online.
Each parcel of the company’s rough is given a number, and all gems produced from that parcel are assigned their own individual number linked to the parent parcel. These numbers stay with each gem throughout heat treatment, cutting and setting.
At the end, each stone has its own unique number that helps identify it with its description (color, weight, dimensions) and a certificate of origin is produced.
Greenland Ruby Vice President of Sales and Marketing Hayley Henning told National Jeweler that all material is accounted for by parcel weight starting the moment it’s moved from the mine, through processing, sorting, export and onward. This happens as part of the miner’s inventory control system and is monitored closely by the company as well as by Greenland’s Ministry of Natural Resources.
When a consumer purchases a piece set with Greenlandic gems, she or he is given the certificate to prove provenance.
“Though Greenland Ruby’s jewelry clients to date have only requested certificates on gems over 1 carat for their customers, Greenland Ruby has the ability to produce a tracking number for every stone, if a brand wished to do so,” Henning said.
“The gems do not need individual markings, since a variety of gemological laboratories around the world, including the Gemmological Association of Great Britain, the Gemological Institute of America, the Gübelin Gem Lab and Lotus Gemology, have examined our material and determined that Greenlandic corundum is readily identifiable as originating on the island.”
Also in Tucson, the company displayed its final color range sample sets of gems. These color spectrums will be used for customers who would like to select material consistently, Henning said, allowing them to refer to the color spectrum and order according to needs.
Greenland Ruby offers transparent, translucent and opaque cabochon stones that weigh up to 50 carats, easily calibrated for jewelry collections.
The miner said cabochons are often the preferred method of shaping the gems because of the nature of the material, but the company also offers faceted stones, ranging from melee sizes up to more than 1 carat.
Greenland Ruby has sorted its calibrated cabochon material into three different quality levels: transparent, translucent and opaque, Henning said. Within these three categories, various color levels have been identified.
There are six colors in the Transparent and Translucent categories: T1 to T6, with T1 starting at a deep red and moving through to hot pinks, light and icy pinks, and whites. Within the opaque spectrum, there are nine categories: O1 to O9.
Henning said the company is also finding some blue, purple and gray material in this category, which, she added, is highly unusual for a ruby mine.
RELATED CONTENT: The First Full Collection Using Greenland Gems Is Coming
Greenland Ruby representatives said in 2019, they plan to expand in the American market.
“Our team plans wider introduction of our beautiful products in the U.S. this year, after successful debuts in Europe, and among select luxury designers,” Greenland Ruby CEO Magnus Kibsgaard said. “We’ve noted the exploding interest in responsibly sourced products in America, and we feel our gems are perfectly positioned to take advantage of that trend. The modern consumer is demanding fair manufactured goods with a story of doing well by doing good.”
The miner’s Pink Polar Bear Foundation also will continue its work this year to support international polar research in all disciplines, especially protecting the inhabitants—human and animal—of Greenland affected by climate change and accompanying cultural changes.
The Latest

Laura Burdese, who joined the Italian luxury brand in 2022, will take on the role in July.

The National Jeweler editors revisit the most noteworthy industry happenings and design trends from 2025.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Need a gift for the cat lover who has everything? Look no further than our latest Piece of the Week.


It purchased the “Grosse Pièce,” an ultra-complicated Audemars Piguet pocket watch from the ‘20s, for a record-breaking price at Sotheby’s.

The lab-grown diamond grower now offers custom engagement and fashion jewelry through its Kira Custom Lab Jewelry service.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Chandler got his start at Michelson Jewelers and has served as DCA president and CEO since 2001. He will retire at the end of the month.

The boutique is slated to open this week inside Terminal 8, offering pre-owned Rolex watches and more to international travelers.

Sponsored by Digital Monitoring Products

The special-edition egg pendant ingested in a New Zealand jewelry store was recovered after a six-day wait.

Associate Editor Natalie Francisco plays favorites with Piece of the Week, selecting a standout piece of jewelry from each month of 2025.

The “Love and Desire” campaign is inspired by the magic that follows when one’s heart leads the way, said the brand.

Berta de Pablos-Barbier will replace Alexander Lacik at the start of January, two months earlier than expected.

Sotheby’s held its first two jewelry sales at the Breuer building last week, and they totaled nearly $44 million.

Winners will receive free registration and lodging for its fourth annual event in Detroit.

Here are six ideas for making more engaging content for Instagram Reels and TikTok, courtesy of Duvall O’Steen and Jen Cullen Williams.

The honorees include a notable jewelry brand, an industry veteran, and an independent retailer.

Carlos Jose Hernandez and Joshua Zuazo were sentenced to life without the possibility of parole in the 2024 murder of Hussein “Sam” Murray.

Yood will serve alongside Eduard Stefanescu, the sustainability manager for C.Hafner, a precious metals refiner in Germany.

The New Orleans jeweler is also hosting pop-up jewelry boutiques in New York City and Dallas.

Set in a Tiffany & Co. necklace, it sold for $4.2 million, the highest price and price per carat paid for a Paraíba tourmaline at auction.

The jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.

Take luxury gifting to new heights this holiday season with the jeweler’s showstopping 12-carat sphene ring.

This year's theme is “Unveiling the Depths of the Ocean.”

In its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.




















