Foundrae also accused the jewelry giant of copying its mood board style of marketing.
Greenland Ruby Finalizes Traceability Program
The miner also has rolled out color range sample sets of its Greenlandic gems.

Launched in Tucson amid the annual gem shows, the program has been endorsed by the government of Greenland and is made possible through the miner’s customized inventory system with Carats.Online.
Each parcel of the company’s rough is given a number, and all gems produced from that parcel are assigned their own individual number linked to the parent parcel. These numbers stay with each gem throughout heat treatment, cutting and setting.
At the end, each stone has its own unique number that helps identify it with its description (color, weight, dimensions) and a certificate of origin is produced.
Greenland Ruby Vice President of Sales and Marketing Hayley Henning told National Jeweler that all material is accounted for by parcel weight starting the moment it’s moved from the mine, through processing, sorting, export and onward. This happens as part of the miner’s inventory control system and is monitored closely by the company as well as by Greenland’s Ministry of Natural Resources.
When a consumer purchases a piece set with Greenlandic gems, she or he is given the certificate to prove provenance.
“Though Greenland Ruby’s jewelry clients to date have only requested certificates on gems over 1 carat for their customers, Greenland Ruby has the ability to produce a tracking number for every stone, if a brand wished to do so,” Henning said.
“The gems do not need individual markings, since a variety of gemological laboratories around the world, including the Gemmological Association of Great Britain, the Gemological Institute of America, the Gübelin Gem Lab and Lotus Gemology, have examined our material and determined that Greenlandic corundum is readily identifiable as originating on the island.”
Also in Tucson, the company displayed its final color range sample sets of gems. These color spectrums will be used for customers who would like to select material consistently, Henning said, allowing them to refer to the color spectrum and order according to needs.
Greenland Ruby offers transparent, translucent and opaque cabochon stones that weigh up to 50 carats, easily calibrated for jewelry collections.
The miner said cabochons are often the preferred method of shaping the gems because of the nature of the material, but the company also offers faceted stones, ranging from melee sizes up to more than 1 carat.
Greenland Ruby has sorted its calibrated cabochon material into three different quality levels: transparent, translucent and opaque, Henning said. Within these three categories, various color levels have been identified.
There are six colors in the Transparent and Translucent categories: T1 to T6, with T1 starting at a deep red and moving through to hot pinks, light and icy pinks, and whites. Within the opaque spectrum, there are nine categories: O1 to O9.
Henning said the company is also finding some blue, purple and gray material in this category, which, she added, is highly unusual for a ruby mine.
RELATED CONTENT: The First Full Collection Using Greenland Gems Is Coming
Greenland Ruby representatives said in 2019, they plan to expand in the American market.
“Our team plans wider introduction of our beautiful products in the U.S. this year, after successful debuts in Europe, and among select luxury designers,” Greenland Ruby CEO Magnus Kibsgaard said. “We’ve noted the exploding interest in responsibly sourced products in America, and we feel our gems are perfectly positioned to take advantage of that trend. The modern consumer is demanding fair manufactured goods with a story of doing well by doing good.”
The miner’s Pink Polar Bear Foundation also will continue its work this year to support international polar research in all disciplines, especially protecting the inhabitants—human and animal—of Greenland affected by climate change and accompanying cultural changes.
The Latest

A Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.

The Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.

You deserve to know what you are selling–to protect your customers as well as your business and your reputation.

The retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.


Applications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.

These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

Mejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.

The Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.

The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.

Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.

Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.

The new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.

Production has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.

The store opening marks the 10th United States location for the India-based jewelry retailer.

Two Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.

West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.

In the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.

Cohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.

“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.

The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.

It’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.

The deadline for entries in the jewelry design competition has been extended to April 3.

After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.

The “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.

Set for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.






















