Grading

Greenland Ruby Finalizes Traceability Program

GradingFeb 19, 2019

Greenland Ruby Finalizes Traceability Program

The miner also has rolled out color range sample sets of its Greenlandic gems.

20190215_Greenland-certificate.jpg
Greenland Ruby has launched a mine-to-market traceability program in which each gem that comes from Aappaluttoq is assigned a number and comes with a certificate of origin.
Tucson, Ariz.—Greenland Ruby, the company currently mining ruby and pink sapphire on the ice-covered island, has rolled out a mine-to-market traceability program for its gems. 

Launched in Tucson amid the annual gem shows, the program has been endorsed by the government of Greenland and is made possible through the miner’s customized inventory system with Carats.Online.

Each parcel of the company’s rough is given a number, and all gems produced from that parcel are assigned their own individual number linked to the parent parcel. These numbers stay with each gem throughout heat treatment, cutting and setting. 

At the end, each stone has its own unique number that helps identify it with its description (color, weight, dimensions) and a certificate of origin is produced. 

Greenland Ruby Vice President of Sales and Marketing Hayley Henning told National Jeweler that all material is accounted for by parcel weight starting the moment it’s moved from the mine, through processing, sorting, export and onward. This happens as part of the miner’s inventory control system and is monitored closely by the company as well as by Greenland’s Ministry of Natural Resources.

When a consumer purchases a piece set with Greenlandic gems, she or he is given the certificate to prove provenance. 

“Though Greenland Ruby’s jewelry clients to date have only requested certificates on gems over 1 carat for their customers, Greenland Ruby has the ability to produce a tracking number for every stone, if a brand wished to do so,” Henning said.

“The gems do not need individual markings, since a variety of gemological laboratories around the world, including the Gemmological Association of Great Britain, the Gemological Institute of America, the Gübelin Gem Lab and Lotus Gemology, have examined our material and determined that Greenlandic corundum is readily identifiable as originating on the island.”

Greenland Ruby has sorted its material into quality levels to create color spectrums that allow customers to order material consistently. Pictured here are the color levels identified within the Transparent and Translucent quality levels.
Greenland Ruby has sorted its material into quality levels to create color spectrums that allow customers to order material consistently. Pictured here are the color levels identified within the Transparent and Translucent quality levels.

Also in Tucson, the company displayed its final color range sample sets of gems. These color spectrums will be used for customers who would like to select material consistently, Henning said, allowing them to refer to the color spectrum and order according to needs. 

Greenland Ruby offers transparent, translucent and opaque cabochon stones that weigh up to 50 carats, easily calibrated for jewelry collections. 

The miner said cabochons are often the preferred method of shaping the gems because of the nature of the material, but the company also offers faceted stones, ranging from melee sizes up to more than 1 carat. 

Greenland Ruby has sorted its calibrated cabochon material into three different quality levels: transparent, translucent and opaque, Henning said. Within these three categories, various color levels have been identified.

There are six colors in the Transparent and Translucent categories: T1 to T6, with T1 starting at a deep red and moving through to hot pinks, light and icy pinks, and whites. Within the opaque spectrum, there are nine categories: O1 to O9.

Henning said the company is also finding some blue, purple and gray material in this category, which, she added, is highly unusual for a ruby mine. 

RELATED CONTENT: The First Full Collection Using Greenland Gems Is Coming

Greenland Ruby representatives said in 2019, they plan to expand in the American market. 

“Our team plans wider introduction of our beautiful products in the U.S. this year, after successful debuts in Europe, and among select luxury designers,” Greenland Ruby CEO Magnus Kibsgaard said. “We’ve noted the exploding interest in responsibly sourced products in America, and we feel our gems are perfectly positioned to take advantage of that trend. The modern consumer is demanding fair manufactured goods with a story of doing well by doing good.”

The miner’s Pink Polar Bear Foundation also will continue its work this year to support international polar research in all disciplines, especially protecting the inhabitants—human and animal—of Greenland affected by climate change and accompanying cultural changes. 
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

Steven Lagos and Keith Rolfe
MajorsSep 10, 2026
Lagos Founder Steven Lagos Steps Down as CEO

Keith Rolfe, CFO and COO of Lagos, is now at the jewelry brand’s helm while Steven takes on the role of executive chairman.

Alberto Perez-Elias mugshot
CrimeSep 10, 2026
FBI Offers $50K Reward for ‘Most Wanted’ Fugitive in $1M Jewelry Heist

Alberto Perez-Elias is one of four men charged in the armed robbery of a Cape Coral, Florida, jewelry store and remains at large.

Kat Florence Paraibas
AuctionsSep 10, 2026
Massive Matched Pair of Paraíba Tourmalines Head to Sotheby’s

The “Kat Florence Luminas” will be offered together as one lot and could fetch up to $637,000.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

AGTA logo
SourcingSep 10, 2026
AGTA Announces 4 Newly Elected Directors

Four directors were elected to the AGTA board and will serve three-year terms beginning in February.

Weekly QuizSep 10, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
New Julien’s Auctions CEO Ken Citron
AuctionsSep 10, 2026
Former Sotheby’s, Christie’s Exec Appointed CEO of Julien’s Auctions

Ken Citron joins the celebrity memorabilia-focused auction house ahead of its first week-long series of events in Abu Dhabi.

Blue Nile Ellipse earrings
FinancialsSep 09, 2026
Signet Jewelers to ‘Double Down’ on Blue Nile Amid Strong Sales

The jewelry retailer said it sees opportunity at higher price points, particularly in natural diamonds for bridal and fashion.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Sarah Leonard Fine Jewelers family
IndependentsSep 09, 2026
Sarah Leonard Fine Jewelers Closes After Nearly 80 Years

The Los Angeles-based, family-owned jeweler was founded by Lenny and Sunny Friedman in 1946.

Fura rubies
SourcingSep 09, 2026
Fura Gems Notes ‘Remarkable’ Interest in Larger Rubies at Latest Sale

The auction, held in Bangkok, was 96 percent sold by lot, with nearly 411,000 carats of Mozambiquan rubies sold.

Stuller Fine Jewelry 2027-2028 catalog
MajorsSep 09, 2026
Stuller’s Latest Catalog Includes Its New Demi-Fine Collection

Fine Jewelry 2027-2028 has more than 900 new styles, including silver, gold-filled, gold-plated sterling silver, and vermeil jewelry.

2018_Stuller-lab-grown.jpg
Policies & IssuesSep 09, 2026
8 Key Changes the FTC Made to the Jewelry Guides: A Refresher

Learn more about the new terms for lab-grown diamonds and composite gemstones, and the major changes in store for precious metals jewelry.

Frederick (Ricky) Wilkinson Bromberg
IndependentsSep 08, 2026
Ricky Bromberg, Longtime President of Bromberg & Co., Dies at 67

Bromberg is remembered as a Southern gentleman who always wore a suit and tie and treated others with kindness.

Zahn Z Zaha rainbow sapphire ring
TrendsSep 08, 2026
Amanda’s Style File: A Hot Take on September’s Birthstone

With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.

The Retail Smiths principal and National Jeweler columnist Peter Smith
ColumnistsSep 08, 2026
Peter Smith: Humor Is No Laughing Matter

Laughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.

Gretchen Koback Pursel
MajorsSep 08, 2026
Former Tiffany & Co. Exec Joins Exemplar Luxury Group

Gretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.

Rendering of renovated Orloff Jewelers store
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better Location

The California jeweler is renovating its store in Fresno, with plans to show off the new space in December.

Chelsea Gabrielle Momentum Infinite Ring
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring

A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.

JCK Industry Fund logo
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 Applications

The deadline to apply is Nov. 13.

Remi Guillemin
AuctionsSep 04, 2026
Christie's Names New Global Head of Watches

The auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.

Simon G CEO Zaven Ghanimian
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry Design

Zaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.

Jewelers of America logo
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship

Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.

Robert Pattinson Jaeger-LeCoultre
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand Ambassador

The British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.

Sydney Evan Little Love Open Coin Fixed Necklace
CollectionsSep 03, 2026
Sydney Evan Celebrates 25 Years With 4 New Collections

The “Confetti Disco,” “Champagne Cheers,” “Tuxedo,” and “Classic Punk” jewelry collections each capture a distinct spirit of celebration.

Stock image of a gavel
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi Scheme

Nelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.

Sandy Lerner’s 18-karat gold and diamond cat brooch
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for You

Cat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.

Arnaud Michon
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of Americas

Arnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy