Sourcing

VDB Adds Lab-Grown Diamonds to its Platform

SourcingMar 26, 2019

VDB Adds Lab-Grown Diamonds to its Platform

Eleven lab-grown diamond suppliers are taking part in sourcing and trading app Virtual Diamond Boutique, with more than 4,800 stones currently available.

New York—Virtual Diamond Boutique, a sourcing and trading app created for the jewelry industry, has added a category to its product offerings: lab-grown diamonds.

The company said the lab-grown stones will be separated from the mined diamonds on the app but will still offer the visual and technical search, buy, hold and memo features of the VDB platform.

When users open the app, they will now see four categories: diamonds, colored gemstones (added in March 2017), finished jewelry (added in June 2018) and lab-grown diamonds.

To date, 11 lab-grown diamond suppliers have signed up with the trading app, and more than 4,800 lab-grown stones are available on the platform with high-quality photography and 360-degree views.

VDB President Tanya Nisguretsky said the company made the decision to add the product category because “so many retailers are offering this product category to an increasingly interested consumer. And we want to help our customer base make thoughtful, informed decisions about the products they offer.”

The company said the new lab-grown search means retailers now can offer thousands of more items to their customers from a vetted list of lab-grown dealers.

VDB is available in the Apple store or at the Google Play store for Android users. For more information, visit VDBApp.com.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

EditorsSep 27, 2021
4 Takeaways from the First HardRock Summit

Senior Editor Brecken Branstrator shares insights from the show, including what people have been buying and where it could go from here.

CollectionsSep 27, 2021
Gabriel & Co. Launches Men’s Collection

The fine jewelry design company has a dedicated men’s fine jewelry collection and a men’s wedding band array.

Lab-GrownSep 27, 2021
RJC Is Developing a Standard for Lab-Grown Diamonds, Gems

It will be for all companies that deal in lab-grown materials.

Brought to you by
Bringing Sexy Back: The Allure of COUTURE, Italian Style

Take a tour of Italian designers at COUTURE 2021.

CollectionsSep 27, 2021
BaubleBar’s New NFL Collection Brings Sparkle to Team Spirit

The licensed collection features jewelry inspired by all 32 NFL teams.

Weekly QuizSep 23, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of Sept. 20-24, 2021.
Take the Quiz
MajorsSep 24, 2021
Brilliant Earth Is Now a Public Company

CEO Beth Gerstein said she believes in the jeweler’s omnichannel approach as its retail rollout continues.

Events & AwardsSep 24, 2021
These 3 Companies Will Receive Business Grants from PGI USA

PGI created the program to accelerate the growth of the platinum jewelry market in the U.S.

Brought to you by
What is your Health Care Coverage Strategy?

Health care coverage is a big expense for small businesses - find out how to lower costs long-term instead of every 12 months.

CollectionsSep 24, 2021
Zales Introduces Elvis Presley Men’s Jewelry Line

From its curb link chains to statement diamond rings, the new collection takes inspiration from the “King of Rock ‘n’ Roll.”

×